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Yayın Turu [Akademik] [2]
Erişime Açık

Urban collective memory inside and outside social media: The case of Izmit historical Tekel building

Kuk, Şebnem

This research examines the relationship between the demolition of the Izmit Historical Tekel Building Wall, located in the center of Izmit and demolished on April 3, 2021, and its relationship with collective memory. The aim of the research is to understand how the Izmit Historical Tekel Building Wall has a place in online and offline collective memory, how the recent demolition of the wall is perceived by the residents of that neighborhood, and how it makes them feel. Within the scope of this purpose, the research will analyze how this demolition is received in the reader’s comments on the ne ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 63 Görüntülenme
Erişime Açık

The Quest of Women and revisionist mythmaking in muinar and the penelopiad: just voices or “just” voices?

Öner, Ayşe Ceren

The aim of the present study is to explore the emancipatory potential of revisionist mythmaking strategies employed in two contemporary novels, Margaret Atwood’s The Penelopiad (2005) and Latife Tekin’s Muinar (2006), through dialogic, intertextual, and deconstructive relations. Offering a comparative account by means of a three-fold theoretical basis between the two novels, this dissertation explores women’s paths to seek justice. Both novels portray rebellious women and give voice to their alternative stories. The analysis demonstrates that the retelling of mythic tales connects the past to ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 93 Görüntülenme
Erişime Açık

The influence of visual movement priming on novel and conventional metaphor comprehension: an eye-tracking study

Çora, Çağatay

Understanding metaphors is key to language processing. This research examined the influence of visual priming on action metaphor comprehension, addressing a critical gap in understanding cognitive mechanisms behind language comprehension. Based on the principles of embodied cognition, the research investigated how visual priming impacts comprehension of action metaphors, both novel and conventional, and literal action verbs. An experimental design was adopted, with eye-tracking technology used to capture eye movements as participants read metaphor-rich sentences. We executed a repeated measure ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 56 Görüntülenme
Erişime Açık

Transcultural aspects in Elif Batuman’s Fiction

Dindar, Elif Bıçaklar

This study aims at exploring Elif Batuman’s The Idiot and Either/Or from a transcultural perspective. This study examines Elif Batuman’s novels from an interdisciplinary perspective combining Wolfgang Welsch’s philosophical approach to transculturalism, transcultural literary studies as well as Bakhtinian concepts such as polyphony and intertextuality. Benefitting from this framework, the present study highlights the themes of the representation of national identity, mobility, cultural and linguistic diversity in Batuman’s fiction. The study also emphasizes how the protagonist transcends the s ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 121 Görüntülenme
Erişime Açık

Critical stance in popular/postmodern literary magazines: mainstream or alternative?

Tekin, Vildan

It is possible to say that a new era has begun in the field of literary journalism in the last ten years. Magazines in this new format, one of the products of popular culture produced for mass consumption; use left figures in their cover designs and left values ​​in their content and define/introduce themselves as "left". In these magazines, the oppositional language of the youth subculture and the ironic, sarcastic, and humorous language that emerged after the Gezi resistance stand out. For this reason, the approach that the magazines are an alternative symbolic field of struggle is common, b ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 129 Görüntülenme
Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 89 Görüntülenme
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Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 98 Görüntülenme
Erişime Açık

Suç işlemek amacıyla örgüt kurma suçu (TCK m. 220)

Yılmaz, Ahmet Çağrı

Suç işlemek amacıyla örgütlenme suçunun yorumlanması ve bu suçlarla mücadelenin başarılı şekilde gerçekleşebilmesi büyük önem taşımaktadır. Örgütlü suçun demokrasiler için ciddi bir tehdit olduğu kenara bırakılırsa, bu tip suç örgütleri modern dünyanın karmaşıklığını kullanıp, durumları kendi lehinde yönetme becerilerine sahiptir. Örgütlü suçun, zaman içerisindeki sürekli gelişimi hem ulusal hem de küresel olarak gözlemlenmektedir. Ulusal bağlamda kök salmaya çalışan suç örgütleri, teknolojik olarak gelişmiş ve kültürel olarak farklı yapıya sahip toplumların içerisinde süreçlerini yönetmeyi öğ ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 163 Görüntülenme
Erişime Açık

The philosophical position of Kant between neo-kantians and Heidegger kantian critique as protemetaphysica

Çılgın, Ozan

This study is based on a comparison of two interpretations which have been developed on Kant's philosophy. The first of these interpretations belongs to Heidegger and claims that Kant's philosophy is fundamentally an ontology, moreover a fundamental ontology based on the analysis of finite human whatness. He grounds this claim by arguing that Kantian criticism constitutes the subjectivity of the subject in a temporal context. Thus, the Kantian representation of the subjectivity of the subject emerges almost as an analytic of Dasein. The second interpretation belongs to the Marburg school of th ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 72 Görüntülenme
Erişime Açık

The search for identity in Hanif Kureishi’s the Buddha of Suburbia, the black album and Zadie Smith’s white teeth

Öztürk, Mesut

Hanif Kureishi and Zadie Smith engage in a critical examination of the established conceptualizations of identity, challenging their rigidity and highlighting the inherent unstable nature of identity. The objective of this thesis is to examine the the way in which Hanif Kureishi and Zadie Smith challenge the perceived stability of race, identity, and ethnicity within the dynamic cultural and societal landscape of post-war London. By drawing upon Homi K. Bhabha's theoretical concepts of hybridity, ambivalence, and the third space, both authors destabilize traditional dichotomies and offer criti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 101 Görüntülenme
Erişime Açık

An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

This qualitative study aims to explore the status of women in Circassian Culture through the lens of Feminist Anthropology. Soğucak village, one of the Circassian villages in Yalova, was chosen as a sample in the research. The research is prepared using qualitative research techniques, participant observation, and in-depth interviews. The field interview was conducted between 17 December 2022 and 16 July 2023 with 25 female and nine male participants. Participants are determined by the snowball sampling technique. As a result of the study, it is revealed that housework, especially cooking, and ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 79 Görüntülenme
Erişime Açık

2005 yılından günümüze Türkiye’deki e-dergi kapak tasarımlarının incelenmesi ve “grafik tasarım dergisi” için e-dergi kapak tasarım önerisi

Topal, Didem

Bu tez çalışmasında amaçlanan; basılı ve elektronik mecraların birlikte var olduğu günümüzde dergilerin basılı ve elektronik basımlarının arasında görsel kimlik devamlılığını her iki mecrada tutarlı bir biçimde sağlayıp /sağlayamadığı ya da ne ölçüde sağladığını araştırmaktır. Çalışmada basılı ve elektronik yayınların gelişim süreçleri, elektronik yayın türleri ve formatları literatür taraması yapılarak araştırılmıştır. Basılı ve elektronik dergi tasarımında görsel kimliği oluşturan unsurlar incelenmiş, seçilen beş dergi (National Geographic Türkiye, Skylife, Harvard Business Review Türkiye, L ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 66 Görüntülenme
6698 sayılı Kişisel Verilerin Korunması Kanunu kapsamında yükümlülüklerimiz ve çerez politikamız hakkında bilgi sahibi olmak için alttaki bağlantıyı kullanabilirsiniz.
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