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The impact of logistics activities on customer satisfaction from an e-commerce perspective

Preprint | 2023 | Yeditepe University Academic and Open Access Information System

In the digital era, the e-commerce industry is developing unexpectedly and has emerge as an integral phase of people's lives. It is now impossible to stay except e-commerce, as it gives comfort and will become embedded in our day by day routines.In the online shopping market, numerous components contribute to satisfying online shoppers, with logistics services playing a significant role in this regard. The purpose of this study is to demonstrate the impact of logistics activities from an e-commerce perspective on customer and satisfaction,and to uncover the relationship between them. A survey organized for the find out about examine . . .d the satisfaction of end-users with the logistic services supplied via e-commerce websites. An online survey was performed with a hundred and ten people who had been 18 years or older and had preceding online buying experience from e-commerce websites. Tests had been utilized the use of the SPSS statistical program. Based on the study findings, it was perceived logistics activities had an impact on customer satisfaction influenced by some independent variable. Findings were deliberated in the discussion and conclusion, accompanied by a review of relevant literature Daha fazlası Daha az

The relationship between management and information systems students’ e-learning styles and attitudes towards e-learning in Turkey during Covid-19 pandemic

Preprint | 2023 | Yeditepe University Academic and Open Access Information System

This research aims to investigate the relationship between e-learning styles and attitudes towards e-learning of Management Information Systems students who have experienced e-learning during Covid-19 pandemic and the change in terms of gender and grade level. This study was conducted with 114 participants. Two instruments were used. The results showed that audio-visual learning style is the learning style that the participants have the most. The higher e-learning predisposition scores means the participants have positive attitudes to use e-learning. The lower e-learning predisposition scores means the participants have negative att . . .itudes to use e-learning. On the other hand, e-learning avoidance scores were calculated with reverse matter method. The answers of the participants to e-learning avoidance items were calculated with their reverse value. The higher e-learning avoidance score means the participants have positive attitudes to e-learning. The lower e-learning avoidance score means the participants are likely to avoid e-learning. Independent learning style has positive and meaningful correlation with e-learning predisposition and e-learning avoidance. Audio-visual learning style has positive and meaningful correlation with e-learning predisposition and e-learning avoidance. Verbal learning style has positive and meaningful correlation with e-learning predisposition. The results presented that there is a statistically significant difference between male and female participants in terms of e-learning avoidance. On the other hand, in terms of elearning predisposition and e-learning avoidance there are statistically significant differences between grade levels. Moreover, it was obtained that there is statistically significant difference between male and female participants in terms of independent learning, active learning, and verbal learning. As a result of the tests, statistically significant difference was found between grade levels in terms of independent learning, social learning, active learning, logical learning, audio-visual learning, verbal learning and intuitive learning Daha fazlası Daha az

Value segmentation of remotely acquired customers in banking: a model-based approach

Preprint | 2023 | Yeditepe University Academic and Open Access Information System

Innovations in information technologies lead to significant changes in the banking sector. While consumers' adaptation to digital services is accelerating, there are developments in the areas of customer experience and expectations. The integration of banks with high technology to meet customer expectations ensures that new products and services are emerging in the digital banking. Remote customer acquisition has become one of the most important developments in digital banking, enabling banks to acquire new customers by overcoming geographical restrictions and without any physical interaction. The possibility that digital channels w . . .ill be the most important customer acquisition channels for banks soon makes remotely acquired customers have a strategic importance for banks. It is important for banks to get to know these customers better acquired through digital channels without any physical interaction. Efforts to bring these customers to a value segment that will create more value for the bank are increasing significantly. In this study, it has been tried to emphasize the strategic importance of remote customer acquisition and online account opening process within the scope of digital transformation in the banking sector. Using data obtained from a private bank operating in Turkey, various machine learning models were applied to estimate the value segment of customers opening remote accounts and the results of the models were compared. Random Forest was the best performing machine learning model, which predicted customers' value segment with 76% accuracy Daha fazlası Daha az

Impact of IT teams on digital transformation and innovation

Preprint | 2023 | Yeditepe University Academic and Open Access Information System

In today's rapidly evolving business landscape, digitization has become an essential aspect for companies across various industries. The integration of digitization has resulted in improved efficiency, productivity, and profitability for businesses. The transition towards digitization has allowed companies to streamline operations, reach new customers and markets, minimize costs, and increase their revenues. As the world becomes increasingly interconnected, companies that fail to embrace digital transformation may risk becoming irrelevant and missing out on opportunities for growth. Therefore, digitalization has become a crucial com . . .ponent for companies to remain competitive in today's market. The aim of this study is to determine the criteria required for IT teams to be more effective in their digital transformation and innovation projects. The thesis evaluates the topics of digital transformation and innovation, risk tolerance, digital governance, corporate entrepreneurship, and knowledge sharing by dividing them into sub-headings through a survey of 143 IT professionals from different sectors. As stated in our hypotheses, it was observed that these sub-headings positively influence each other. The thesis is prepared to assist organizations in achieving greater success in their digital transformation and innovation projects. It specifically focuses on the impact and contribution of IT teams and provides managerial recommendations Daha fazlası Daha az

Customer reception of digitalization of retail services by financial institutions during covid-19 pandemic: the case of Turkey and Emea Region

Kaplancalı, Uğur

Preprint | 2023 | Yeditepe University Academic and Open Access Information System

The usage of the Internet in our daily life, the unstoppable development of technology and competition have made it necessary for financial institutions to work more technology oriented. Because banks have turned to digital banking applications. By using digital tools, people can to most of the things automated and faster that they have done manually in the past and ubiquitous mobile technologies introduced more opportunities for digital life style. In the context of COVID-19 consumers’ spending and banking preferences are rapidly evolving and retail banks face an urgent imperative to reshape their existing digital and remote channe . . .ls. Purpose of this research is to examine the customer reception, under the distress conditions of COVID-19 health crisis, of new digital and remote channels offered by retail banks in Turkey and EMEA region. A comparison between satisfaction levels of customers in different nations is also made. Results revealed no difference between satisfaction level of retail banking customers in different regions considering digital tools provided, but mixed results in fin-tech services usage highlighted a possible gap in digital transformation efforts of financial institutions Daha fazlası Daha az

6698 sayılı Kişisel Verilerin Korunması Kanunu kapsamında yükümlülüklerimiz ve çerez politikamız hakkında bilgi sahibi olmak için alttaki bağlantıyı kullanabilirsiniz.

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