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Erişime Açık

Gender representation in television advertising and stereotypes on women in advertisements

Üçkaleler, Beyza

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme

Erişime Açık

Doğu Akdeniz’de münhasır ekonomik bölge sorunu ve mavi vatan doktrini

Giray, Oğuz

Enerji kaynaklarının çeşitliliği ve dünya üzerindeki farklı dağılımları, birçok medeniyet için hayati önem taşırken, aynı zamanda bu kaynaktan yararlanmak isteyen devletler için savaş sebebi olmuştur. Yıllardır süren ve günümüzde de devam eden "en fazla enerjiye sahip olma" gayreti, artık savaş aracığıyla olmasa bile diplomasi ve karşılıklı somut yaptırımlarla sıkı bir rekabete dönüşmüştür. Doğu Akdeniz bölgesi, enerji kaynakları açısından zengin olan ve Akdeniz'in yarı kapalı bir deniz olması nedeniyle birçok devletin bu bölgede kıyısının bulunduğu ve bu yüzden de kıyısı olan devletlerden ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 59 Görüntülenme

Erişime Açık

Online psychotherapy setting and Its reflections on Therapeutic relationshipduring Covid-19 pandemic

Özkan Ordulu, Nazlıcan

The purpose of this study was to explore how psychotherapy setting is affected by the mandatory conversion from face-to-face psychotherapy setting to online platforms due to COVID-19 pandemic restrictions, mainly with respect to the relationship between subjective perceptions and/or experiences regarding COVID-19 and therapeutic alliance for both psychotherapists and patients. A sample of 94 Turkish participants which consisted of 62 psychotherapy patients and 32 mental health professionals filled out the questionnaire whilst semi-structured interviews were done with nine psychotherapists and ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

Erişime Açık

A study on the effects of business incubators on entrepreneurs under the light of positive psychology

Tüzemen, Burçin

Business incubators support the development of start-up companies by offering a protective environment and various support services. Since the appearance of incubators, academic studies focused mostly on hard issues like their contribution to the financial success of start-up companies. Nevertheless, when it comes to soft issues, more needs to be studied, The purpose of this research is to help close some of the gaps in the literature by focusing on the contribution of business incubators to the well-being of entrepreneurs. For that purpose, the effects of incubator services on the psychologic ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 13 Görüntülenme

Erişime Açık

Sibernetik sanatta organizma ve makineler

Çelik, Ceren Su

Bu tez felsefi olarak bir çok filozofun üzerine tartıştığı organizma-makine karşıtlığı ve benzerliği hakkındaki araştırmalar ışığında sibernetiğin ve sibernetik sanatın aynı konuyu nasıl ele aldığını incelemektedir. Descartes ve Aristotales gibi ilk çağ düşünürlerinin makinelere birer ruh atadığı kartezyen düşüncenin zaman içersinde Immanuel Kant, Georges Cangulheim ve Gilbert Simondon gibi düşünürlerce tekrar gündeme gelmesiyle makineler ve organizma arasındaki ilişki tarihsel, sosyolojik ve ontolojik olarak tekrardan sorgulanır. Norbert Weiner’ın temellerini attığı sibernetik bu tartışmaları ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 25 Görüntülenme

Erişime Açık

Social mobility from city to province in new Turkish cinema

Çağlar, Çağla

This thesis deals with the reflection of the concept of social mobility from the city to the province in the movies produced between the years 1990 and 2000, when the New Turkish Cinema came to the fore in Turkey. Before 1990, the mobility from the countryside to the city was on the contrary, towards the countryside again. For this reason, the homeland of the New Turkish Cinema is the countryside. Especially after 1990, the increasing importance of the countryside in cinema means a mood for the characters rather than being a place. In a perspective stretching from the end of the 90s to the 200 ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 13 Görüntülenme

Erişime Açık

Istanbul’s ghost stories: Investigating the urban gothic space in Ahmet Ümit’s “A Memento for Istanbul” and Barbara Nadel’s “Land of the Blind”

Hamzalar, Yeşim

This dissertation examines the representations of Istanbul as an Urban Gothic Space in Ahmet Ümit’s “A Memento for Istanbul” and Barbara Nadel’s “Land of the Blind”. The study explores the urban space of Istanbul and argues for its palimpsestic nature, haunted by the blood and memories of the past civilizations and empires that it was once home to. Further emphasis is placed on the constant tug of war between the old and the new and East vs West. The supernatural and various transgressions which are manifested mainly in the historical parts of the urban city are investigated by employing vario ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 27 Görüntülenme

Erişime Açık

New inclinations in the museumification process of private museums in turkey after 2010

Salar, İlkay

This study comprises the development of art collectorship in Turkey through the concept of collections and in comparison with the Western world, the transformation of these art collections into private museums in the 2000s, and the new inclinations regarding the location choices of private museums after 2010. Ever since the prehistoric period, humans have researched, discovered, and collected, evolving over the centuries to do it consciously and consistently, becoming collectors, and later, with rational categorization and institutionalization, secularizing their collections, thus establishing ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 26 Görüntülenme

Erişime Açık

The influence of visual movement priming on novel and conventional metaphor comprehension: an eye-tracking study

Çora, Çağatay

Understanding metaphors is key to language processing. This research examined the influence of visual priming on action metaphor comprehension, addressing a critical gap in understanding cognitive mechanisms behind language comprehension. Based on the principles of embodied cognition, the research investigated how visual priming impacts comprehension of action metaphors, both novel and conventional, and literal action verbs. An experimental design was adopted, with eye-tracking technology used to capture eye movements as participants read metaphor-rich sentences. We executed a repeated measure ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

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An analysis of the player avatar protagonist in video game narratives

Turgay, Murat Doğa

Video games depict various fantastic scenarios that players engage in. Fantasy has been a point of interest for humans for much of recorded history and fantasy fulfilment isan important appeal for people to play video games. The experience of such a fantasy can significantly enhance the player’s experience in games. Players experience fantasy in games through its elements:Culmination of gameplay, narrative story and the design of protagonist character(s) are how this fantasy is relayed to the player. The design of these three parts is significant in shaping the player’s fantasy and overall exp ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 21 Görüntülenme

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Racism among Iranian intellectuals (1925-1979)

Bioukvand Ghojehbiglou, Elshan

The works of contemporary Iranian intellectuals have been researched from many perspectives, but many of their thoughts have not been explored deeply, widely, and academically regarding the issue of racism. In this research, I used the qualitative content analysis method to examine the works of some prominent and contemporary Iranian intellectuals regarding having or not having racist elements in their writings published between 1925-1979. After methodically and analytically examining the works of contemporary Iranian intellectuals such as Ahmad Kasravi, Hasan Taqizadeh, Mohammad Ali Foroughi, ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 91 Görüntülenme

Erişime Açık

The meaning of ideology: a comparative analysis of George Orwell’s Animal Farm and Yaşar Kemal’s The Sultan of the Elephants and Red Bearded Lame Ant

Özpınar, Ece

In this work, the novels Animal Farm by George Orwell and The Sultan of the Elephants and Red Bearded Lame Ant by Yaşar Kemal are analysed comparatively through the Marxist literary theory benefiting from Georg Lukács, Terry Eagleton and Lucien Goldmann. This study examines how Orwell and Kemal from different geographies, nationalities and traditions have been influenced by the Marxist literary tradition. The figures in the two novels are compared according to their characteristics/profile, the changes they have gone through, and the protagonists’ endings in their own story. The features of th ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 27 Görüntülenme