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Erişime Açık

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 14 Görüntülenme
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Exhibition strategies of video works at Istanbul Biennials

Demirci, Öykü

The introduction of electronic image recording tools in the 1950s provided a unique structure that could affect the production processes of artists. At the beginning, video art was used by artists to criticize television and later on, artists developed new strategies using the possibilities of video from different disciplines and perspectives. Since 1960, artists have started to use video as a means of expression and video has spread rapidly. In Turkey, the spread of video art coincided with the 1990s, and the interest of artists in video art increased in the 2000s. The elements to be consider ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 15 Görüntülenme
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The impacts of poststructuralism, psychoanalysis and postmodernism on the development of autofiction

Önder, Ayda

This study aims to investigate the ways in which poststructuralism, psychoanalysis and postmodernism have contributed to the development of autofiction. It is contended that the genre has a dialectical relationship with the twentieth century critical theories. Autofiction both affirms and questions the poststructuralist dismantling of the traditional perspectives on the concepts of authority, authenticity and truth by bringing the authorial presence back to the text but fictionalising it to some extent, committing to narrate the truth but creating an ambivalence around it. Autofiction engages ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme
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Beyond a footrace: Ultramarathon as a liminoid performance

Özdem, İpek

This study aims to explore the experience of becoming an ultramarathoner and the codes of ultramarathon culture in Turkey through the lenses of symbolic and interpretive anthropology and performance studies. It identifies the meaning, value, and significance of ultramarathons for runners, and presents an ethnographic description of ultramarathon racing. The anthropological fieldwork was conducted from April 2018 to March 2022, employing in-person and online interviews, and participant observations at İznik Ultra Marathon, Salomon Cappadocia Ultra-Trail and Uludağ Premium Ultra Trail organizati ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 15 Görüntülenme
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Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 15 Görüntülenme
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Analyzing baksı museum through the search for the center in today’s art

Özgüz Çelik, Ebru

This thesis is based on the understanding of center in art; examines the displacement of the dominant forces of art along with economic, political or social changes and the reasons for this change. By examining this change from the Renaissance period to the present day, by tracing the similarities and contrasts in the past and present, through the conditions that led to the formation of these centers, their artistic production and consumption between these periods and today, the circulation of artistic productions in the world, museology, and collections, we answer the question of whether we c ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 16 Görüntülenme
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An analysis of the player avatar protagonist in video game narratives

Turgay, Murat Doğa

Video games depict various fantastic scenarios that players engage in. Fantasy has been a point of interest for humans for much of recorded history and fantasy fulfilment isan important appeal for people to play video games. The experience of such a fantasy can significantly enhance the player’s experience in games. Players experience fantasy in games through its elements:Culmination of gameplay, narrative story and the design of protagonist character(s) are how this fantasy is relayed to the player. The design of these three parts is significant in shaping the player’s fantasy and overall exp ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 15 Görüntülenme
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Internal and external dimensions of the foreign ıntervention: The case of Libya following the Arab Spring

Ali, Binnasr

Unlike Tunisia and Egypt, the Libyan uprising was more violent, which made it the target state for the first application of the principle of responsibility to protect (military intervention against the will of the targeted state under the pretext of protecting civilians). Although it was called a humanitarian intervention, it was participation in humanitarian disaster consisted eight months of civil war that ended with the killing of Gaddafi and the overthrow of the regime. This was the starting point of a complex and continuing state of instability which Libya is suffering from. The aim of th ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
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Racism among Iranian intellectuals (1925-1979)

Bioukvand Ghojehbiglou, Elshan

The works of contemporary Iranian intellectuals have been researched from many perspectives, but many of their thoughts have not been explored deeply, widely, and academically regarding the issue of racism. In this research, I used the qualitative content analysis method to examine the works of some prominent and contemporary Iranian intellectuals regarding having or not having racist elements in their writings published between 1925-1979. After methodically and analytically examining the works of contemporary Iranian intellectuals such as Ahmad Kasravi, Hasan Taqizadeh, Mohammad Ali Foroughi, ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 83 Görüntülenme
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Emotion and cognition integration – The effect of anger on working memory

Gözütok, Emre

Emotions have always captured attention of philosophy, psychology and recently neuroscience. Through the history, emotions were considered as separate entity from thinking and cognition. It was mostly related with irrationality. Descartes claimed emotions were part of soul, based on his dualism theory. However, the period started with James-Lange changed this perspective. Together with cognitivist views, it has been understood that emotions have significant influence on cognitive functions. This focus towards relation between emotions and cognition led researchers to pay attention interaction ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 15 Görüntülenme
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Birinci TBMM’de Düyun-ı Umumiye’nin varlığı ile ilgili tartışmalar

Gençal, Ahmet

Düyun-ı Umumiye İdaresi 1881 yılında kurulduktan sonra her geçen yıl Osmanlı mali sistemindeki etkisini arttırmış bir yapı olarak Cumhuriyet sonrası döneme kadar varlığını sürdürmüştür. Bu idare varlığını Milli Mücadele döneminde de sürdürmüş olmasına rağmen fiili durumu önceki dönemlerden çok farklı olmuştur. Heyet-i Temsiliye adına Mustafa Kemal Paşa’nın 18 Mart 1920 tarihindeki emriyle bu idarenin İtilaf Devletlerine borç ödemesi yapması yasaklanmış ve topladığı vergi gelirlerine el konmuştur. Bu fiili duruma rağmen Düyun-ı Umumiye İdaresi’nin varlığına pratik gerekçelerden ötürü dokunulmam ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 70 Görüntülenme
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20. Yüzyıl Sürrealizm ve soyut ekspresyoniz sanat akımlarında otomatizmin gelişimi

Kaytan, Saliha

“20. Yüzyıl Sürrealizm ve Soyut Ekspresyonizm Sanat Akımlarında Otomatizmin Gelişimi” konulu tez başlığında; yirminci yüzyılda yaşanan savaşların ve sanayi devrimlerinin, insan psikolojisine olan etkileri ve bu etkilerin dışavurum süreci araştırılmaktadır. Araştırma konusunun ruh bilimsel bir özü barındırması nedeniyle psikanalist tekniklerden yararlanılarak özünde soyut olan bir kavram, eserler üzerinden somutlaştırılmıştır. Sanatçılar, psişik bir kavram olan otomatizma sayesinde bilinç altını serbest çağrışım öncülüğünde açığa çıkarmışlarıdır. Sürrealizm ve Soyut Ekspresyonizm akımına mensup ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 38 Görüntülenme
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