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Yayın Turu [Akademik] : Preprint ✕

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Erişime Açık

Value segmentation of remotely acquired customers in banking: a model-based approach

Mumcu, Recep

Innovations in information technologies lead to significant changes in the banking sector. While consumers' adaptation to digital services is accelerating, there are developments in the areas of customer experience and expectations. The integration of banks with high technology to meet customer expectations ensures that new products and services are emerging in the digital banking. Remote customer acquisition has become one of the most important developments in digital banking, enabling banks to acquire new customers by overcoming geographical restrictions and without any physical interaction. ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 22 Görüntülenme

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Women’s confinement and struggle against the patriarchal family structure: a feminist analysis of selected women’s writing in the light of Kate Millett’s concept of sexual politics

Aslan, Pınar

The aim of this thesis is to analyze the main female characters in two short stories and a novel written in three different periods, using the conceptual analysis framework that Kate Millett puts forward in her 1970 work Sexual Politics. In her book Sexual Politics, Millett formulated two important concepts as “sexual politics” and “sexual revolution” and focused on how the family institution and genders were handled in literary works. The most important contribution of her work and the reason why it is one of the founding texts of the second wave feminist movement is that she sees the aboliti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 21 Görüntülenme

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International gold prices, gold reserves of central banks and debt stocks relationship: Analysis among G8 countries

Canözkan, Ergün

Gold is a commodity that has been used to protect the wealth of not only people but also organizations and states from past to present. For this reason, countries prefer to keep some of their reserves as gold through their central banks. At the financial macroeconomic level, the primary goal of countries is to sustain a healthy economic growth. However, when the economies of developed countries are examined, especially when the economic growth rate of the G8 countries, which are called the strongest countries class, is examined, it is seen that the public debt ratio is very high, which inc ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 21 Görüntülenme

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Strategic advice seeking behavior of different leadership styles and its impact on strategic decision outcomes: an overview of Turkish companies

Gül, Ahmet Furkan

Decision making, and strategic decision making have been a focal and popular area of management literature, and numerous scholars have conducted thorough research to explain the relationships between each antecedent, characteristic, or variable and the outcomes of the strategic decision process. In addition, recent studies have looked at decision making from an upper echelons" perspective and tried to investigate how the top management teams, boards of directors, and CEOs in organizations take such strategic decisions. Scholars have also looked at how these executives seek and utilize essentia ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 198 Görüntülenme

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The notion and use of space in the Küratöryel works of Başak Şenova

Saka, Gözde

In this study, the concept of spatial perception in curating and the stages of spatial usage from the preservation to the presentation of artworks throughout history are examined. In contemporary exhibitions, curators shape the viewers’ spatial perception to give meaning to the exhibitions. Since the beginning of the 2000s, curators have been more influential. The transformation of public exhibition spaces from “Natural Curiosity Cabinets” to salons, from salons to the white cube, and subsequently to open spaces has taken place from the 18th century to the present. Throughout the study, this t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 10 Görüntülenme

Erişime Açık

Emile Zola’nın meyhane ve Samipaşazade Sezai’nin sergüzeşt romanlarında toplumsal eleştiri

Karadeniz, Mehmet

Bu tezin amacı, Fransız edebiyatının önemli yazarlarından Emile Zola’nın Meyhane romanı ile Türk edebiyatının önemli yazarlarından Samipaşazade Sezai’nin Sergüzeşt romanını toplumsal eleştiri çerçevesinde karşılaştırmalı olarak incelemektir. Bu çalışmada, öncelikli olarak eleştirinin tanımı yapılmış ve tarihsel gelişiminden bahsedilmiştir. Daha sonra eleştiri türünün Türk ve Fransız edebiyatındaki yeri ve yansımaları incelenmiştir. Bu çalışmada Meyhane ve Sergüzeşt romanları üzerinden Fransız ve Osmanlı toplumlarında kadının konumu ele alınmıştır. Emile Zola ve Samipaşazade Sezai, farklı coğra ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 24 Görüntülenme

Erişime Açık

Critical stance in popular/postmodern literary magazines: mainstream or alternative?

Tekin, Vildan

It is possible to say that a new era has begun in the field of literary journalism in the last ten years. Magazines in this new format, one of the products of popular culture produced for mass consumption; use left figures in their cover designs and left values in their content and define/introduce themselves as "left". In these magazines, the oppositional language of the youth subculture and the ironic, sarcastic, and humorous language that emerged after the Gezi resistance stand out. For this reason, the approach that the magazines are an alternative symbolic field of struggle is common, b ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 33 Görüntülenme

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Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 6 Görüntülenme

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Attitudes towards emotional abuse in romantic relationships from a gender perspective

Sunay, Uhde Serenay

Emotional abuse is one of the most challenging forms of violence to define, and many individuals often unknowingly experience emotional abuse. Existing literature has found that individuals who have experienced psychological abuse tend to suffer from depression, low self-esteem, a decreased sense of autonomy, fear, and an increased risk of suicide. Studies on emotional abuse between partners in romantic relationships are limited. In this study, the attitudes of Turkish university students and individuals with university degrees or above towards emotional abuse were investigated. Gender differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 31 Görüntülenme

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Analysing the user experience of smart city mobility through applications in Istanbul

Anlıatamer, Feriha Öykü

In recent years, different ways have been sought to compete in the growing and changing production and consumption environment with technological developments. For this reason, the importance of experience and usage areas in design is increasing. One of the most widely used models in the world and in our country recently is the smart city, which aims to protect the environment and sustainable development. Smart city aims to use resources efficiently by saving time, energy and labour for limited world resources. Smart cities aim to provide the necessary high quality urban services by utilising ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 9 Görüntülenme

Erişime Açık

Artırılmış gerçeklik kullanılan kahvaltı gevreği ambalajının i̇leri dönüşümüne yönelik bir uygulama önerisi

Yılan, Ece Ersoy

Teknolojideki güncel değişmeler ve yenilikçi yaklaşımlar bireylerin ve toplumların hayatında önemli gelişmelere sebep olmuştur. Sanal ortam ile gerçek dünyanın birleşiminden meydana gelen Artırılmış Gerçeklik teknolojisi; eğitim, askeri, eğlence, oyun, tasarım, müze, sergi, sağlık, reklam gibi alanlarda etkili rol göstermektedir. Bu çalışma, ambalaj tasarımlarında kullanılan Artırılmış Gerçeklik uygulamalarını içermektedir. Hedef kitlesi çocuklar olan “Junior Corn” marka kahvaltı gevreği ambalajı tasarlanmıştır. Çalışma kapsamında bu ambalaj tasarımında kullanılabilir Artırılmış Gerçeklik uygu ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 50 Görüntülenme

Erişime Açık

Birinci Türk Coğrafya Kongresi’nde müfredat ve terim çalışmaları

Özkaya, Ahmet

Birinci Coğrafya Kongresi, 6-21 Haziran tarihleri arasında Ankara Üniversitesi Dil ve Tarih-Coğrafya Fakültesi’nde, Hasan Âli Yücel’in büyük gayretleriyle toplanarak coğrafyanın ana sorunlarını ele almıştır. Kurulan üç komisyon sayesinde belirlenen meseleler önce saptanmış ve ardından müzakere edilerek bir sonuca bağlanmıştır. Kongre, yapıldığı tarihten itibaren çeşitli tenkitlere konu olsa da yoğun tartışmalar, özellikle 7 coğrafi bölge hakkında eleştiriler 2000 yılı sonrası yaşanmıştır. 7 coğrafi bölge ile ilgili Türkiye Coğrafyası Komisyonu dışında Program ve Ders Komisyonu ve Terim Komisyo ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 33 Görüntülenme