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Ambargo Durumu : Erişime Açık ✕Ambargo Durumu : Erişime Açık ✕Yayın Tarihi : 2024 ✕Yayın Tarihi : 2024 ✕Dil : eng ✕Dil : eng ✕Yayın Turu [Akademik] : Preprint ✕Yayın Turu [Akademik] : Preprint ✕Yayıncı : Yeditepe University ... ✕Yayın Türü [Ortam] : application/pdf ✕Yazar Departmanı : Yeditepe University ... ✕Yazar Departmanı : Yeditepe University ... ✕Erişim Hakkı : Open Access ✕Koleksiyon : Ön Baskı Yayınlar ✕
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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 23 Görüntülenme
Erişime Açık

Precious metals as a safe haven asset in the Islamic stock market

Mohamud , Ahmed Jibril

With the recent economic downturns exhibited as a result of the Covid pandemic, this research is developed through the motivation of investment tools that are resistant to negative effects brought about by changes in the economy. This brings out the current research being performed on whether precious metals can act as safe-haven assets in the Islamic stock market through the investigations using Granger causality, Impulse response analysis, stationarity testing as well as exploration of the Vector Autoregressive models to observe and outline the relationship between the precious metals and th ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

The revolt of Sheikh Ubeydullah (1880-1881): An instrumentalist study of a nationalist movement

Sadiq Bayraq , Ali

At the end of the 19th century, between 1880-1881, Sheikh Ubeydullah, the leader of the Naqshbandi sect, attacked the cities and villages of the border regions of Iran and the Ottoman Empire and caused many killings and loots in the Qajar Empire's Azerbaijan state. The reason for the beginning of this rebellion was the jeopardy of the Sheikh's personal interests. The sheikh lost the right to own several villages, which were actually a gift from Shah Qajar to his father. In the following, the signing of the Berlin Treaty and the Sheikh's fear of creating an Armenian state in his claimed territo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

The reflections of privalization policies in Turkish newspapers: The case of Türk Telekom

Çakmak, Bekir

Basically, this study, which deals with the ideological construction process carried out to create a common sense against privatization policies by using media tools, consists of four parts. In this context, in the first part, the emergence of capitalism, which forms the basis of neoliberal ideology, which is the intellectual infrastructure of privatization policies, and its transformation in the historical process are mentioned. The second part of the study is organized under two main headings. Under the first heading, the emergence of the concept of ideology and the perspectives of scientist ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 25 Görüntülenme
Erişime Açık

The importance of Turkish-Soviet relations during the early republican period in Turkey

Akın, Utku

During the World War I, the Tsarist regime was overthrown by the socialist revolution in 1917. In recent times, a national struggle process has also been experienced by Türkiye. In this period, Turkish-Soviet relations started in the axis of anti-imperialist struggle. During the days of the Turkish War of Independence, the close political relations established between the Ankara Government and Soviet Russia against the Western states, from the proclamation of the Republic in 1923 to the World War II. It continued until the end of World War II in 1945. Turkish-Soviet relations in the early Repu ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 38 Görüntülenme
Erişime Açık

Art and methodology of sculptor Füsun Onur in contemporary Turkish art

Burcu Efsun, Topaloğlu Marlalı

This paper aims to explore the artistic career of Füsun Onur, a pioneer of Contemporary Turkish Art. Despite her recognition especially within the Turkish art scene, there has been no comprehensive academic study about Füsun Onur. This study seeks to fill this gap by analyzing the development and significance of Onur’s art within the contexts of her life, historical conditions and artistic movements, exploring her contributions to Turkish contemporary art through her innovative use of materials and techniques. Onur’s artistic journey is examined chronologically. Various experimental stages she ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

The effect of corporate social responsibility activities of container shipping companies on customer satisfaction and customer loyalty

Ardıç Saral, Gülşah

Corporate Social Responsibility (CSR) is increasingly gaining importance for businesses due to its multifaceted and mutually beneficial advantages it offers to society, the environment, and other stakeholders. In addition to the benefits it provides to stakeholders, businesses contribute to competitive advantage, corporate reputation, customer satisfaction, and loyalty through the activities implemented within the framework of CSR, consequently enhancing company productivity and profitability. In other words, CSR is not only perceived as an ethical responsibility but also as a strategic advant ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

Understanding the approaches of millennials and generation Z to art collecting and its impact on art market dynamics

Çun, Deha

This thesis investigates the evolving paradigms within the visual art world, influenced by emerging generations. By integrating sociological, cultural, and economic viewpoints, the study explores the shift in art collecting from traditional methods to modern trends, emphasizing the impact of Millennials and Generation Z. The research stems from a curiosity about the changing dynamics of the art market and aims to predict its future trajectory. It examines buyers' selection criteria, socio-cultural tastes, and the evolving perspectives of today's youth to understand future implications for art ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

Reflections of the black ghettoization process in the selected African - American plays in ethnically specific perspectives

İpek, Esra

Art makers have taken significant responsibilities and undoubtedly, all the African-American playwrights, like other artists, have struggled to convey their various purposes to their community for social mobility such as raising coloured people’s awareness, educating them about their circumstances, and making them take an active role in their liberation process rather than being passive. Thanks to this regeneration, the misconception about Afro-American history may be corrected from the beginning with the acceptance of the duality in their identities without ceasing one of them; Africanness an ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

Disclosing the “Other(s)” in Elif Shafak’s the island of missing trees and Christy Lefteri’s songbirds

Ouzoun, Gkioulai

This thesis aims to explore two contemporary novels, Elif Shafak’s The Island of Missing Trees and Christy Lefteri’s Songbirds by using Mikhail Bakhtin’s theoretical framework on language and the novel. The Bakhtinian concepts of heteroglossia, polyphony, and dialogism are used to unveil the different viewpoints which emerge through the utterances of the narrators and characters. The first aim of the thesis is to disclose the viewpoints which consider certain groups or entities as “other(s)”. The second aim is to analyze these viewpoints by employing ecocritical and ecofeminist theories. Ecocr ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

Use of text in fluxus

Bölek , Çağla

Fluxus was ignored and neglected in art historical studies in the 1970s and 1980s, and has a wide influence on contemporary art practices today employing performance, happening, text, and ready-made. Fluxus was an interdisciplinary movement in which text has been used excessively. This thesis presents a chronological examination of the use of text from the Arts and Crafts Movement to the emergence of Fluxus in the 1960s. It seeks to answer how the text has been used before Fluxus and how Fluxus artists used text regarding i) form ii) content iii) language use and display. Five Fluxus artists' ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

Social and cultural memory in Turkish installation art post-1980

Canel, Begüm

This study delves into Installation Art in Turkish Plastic Arts post-1980, focusing on the multifaceted concept of "space" in both its visual and conceptual dimensions. It elucidates how the political, social, and economic factors, whose groundwork was laid in the 1960s and 70s in Turkey, marked a pivotal juncture in the realm of Plastic Arts and delineated the national and international stature of Turkish Plastic Art. The study identifies the catalysts behind seminal turning points in Plastic Arts and the resultant formations they incited, as well as their contributions to the bedrock of soci ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
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