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Ambargo Durumu : Erişime Açık ✕Ambargo Durumu : Erişime Açık ✕Dil : eng ✕Yayın Türü [Ortam] : application/pdf ✕Yazar Departmanı : Yeditepe University ... ✕Yazar Departmanı : Yeditepe University ... ✕Erişim Hakkı : Open Access ✕Tam Metin : var ✕
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Erişime Açık

Exploring the shadow and trickster archetypes: an analysis of Alex in a clockwork orange and Amy in gone girl

Tekelioğlu , Şeyda Ebrar

The purpose of this study is to analyze the main characters, Alex in Anthony Burgess's A Clockwork Orange and Amy in Gillian Flynn's Gone Girl, through a Jungian perspective. Both characters exhibit complex and multilayered personalities, embodying the darker aspects of human behavior while employing cunning and manipulative tactics to achieve their goals. Through a comparative analysis, this study examines how Alex and Amy navigate the boundaries of societal norms, challenging conventional morality and evoking a sense of ambiguity and unpredictability. Drawing on textual evidence and psycholo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

“My birthplace hate I, and my love’s upon / This enemy town”: The Politics of Enmity in Coriolanus

Tatar, Yağmur

This study focuses on the politics of enmity in relation to the concepts of carnival and politics of friendship in Shakespeare’s late Roman play, Coriolanus. It further investigates the politics of enmity that reconstructs Coriolanus as a play through the play’s interpretation of the carnival politics, sacred Roman ideals, and the dichotomy between the figures of the friend and the enemy.

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

The effect of online Turkish shoppers’ perceptions on purchase intention in fashion industry

Akkor Koktekin, Müge

Even though retail stayed almost the same in the last 20 years, the effect of digital tools and applications substantially altered how businesses operate and how consumers shop. When the pandemic increased the pace consumers adapted to changes, retail industry was already battling with the challenge to digitalize. This study is based on the adoption theories including the Theory of Reasoned Action and the Technology Acceptance Model to investigate the interrelationships between perceived website design, perceived privacy, perceived reliability, perceived customer service by the Turkish online ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 47 Görüntülenme
Erişime Açık

The complex relationship between capitalism, medicine and the media: Function of corporate websites in the commodification of health

Yener, Özlem Sungur

Health communication has emerged as a significant instrument during the process of the commodification of the health care services under the influence of the neoliberal policies. In this process, the concepts of health and disease have been transformed into instruments that serve accumulation of capital and the communication channels also played a determining role in this transformation. Instruments of mass communication have been influential in the marketing of the health-care services and shaping the society’s perceptions related to health. Especially, the internet-based communication platfo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

An investigation of depression and addiction between online and offline players: And the moderation effect of perceived social support

Can, Selçuk

Albeit having its positive aspects, gaming can result in addiction if it is extreme and interferes with daily functioning. In the field of game addiction, low social support and comorbid depression are common in game-addicted players. However, very little research has been conducted regarding gaming mode, and none of them investigated the potential moderation role of perceived social support. Therefore, the current thesis aims to compare online and offline players in terms of their gender, depression, perceived social support, and game addiction scores as well as examine the moderation influen ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

Implanting false autobiographical memories and the effect of mood on false autobiographical memory creation

Köksal Yasak, Kevser

Although human memory appears to be highly reliable, memory distortions are inevitable, influenced by external factors or the passage of time. Researchers have extensively studied these memory distortions, commonly known as false memory. The present study has two main objectives. Firstly, it aims to replicate a new method for implanting false autobiographical memories. Secondly, it seeks to explore the impact of mood on the false autobiographical belief and memory implantation. For the replication phase, the participants were divided into Single and Repeated groups. Participants were presented ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 13 Görüntülenme
Erişime Açık

Determinants of environmental quality in Turkey on the regional basis

Çakmur, Osman Altuğ

This study explores the intricate relationship between economic growth and environmental sustainability, emphasizing the indispensable role of the environment in sustaining economic activities in Turkey. Central to the investigation is the Environmental Kuznets Curve (EKC) hypothesis, which posits an inverse U-shaped relationship between per capita income and environmental degradation. The study extends its focus to the Turkish context, bridging theory with empirical evidence and emphasizing the unique dynamics of the nation's international trade relations. Empirical results highlight the phen ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

The concept of play as politics in the context of art and life praxis

Kulakoğlu, Nihan

This article focuses on the concept of play, which has been the subject of debate within various academic disciplines and theoretical frameworks. In particular, it examines the role of play in the context of art and the political aspects of art. It analyses play as a concept in the praxis of art and life. In this context, this paper posits that the concept of politics is not limited to the domain of state administration and affairs. Rather, it is considered to be pervasive, extending beyond these realms into the realm of everyday life. The primary focus of this paper is on historical avant-gar ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

The communication dimension of art: Reflections of curatorship in Turkey

Erdoğdu, Handan

This research, centered on the field of communication, aims to examine the communication dimension of art and the reflections of curatorial practices in Turkey within the framework of the significant intellectual approaches of the time, namely the Frankfurt School - Critical Theory, focusing on Adorno's "negative dialectics" and Benjamin's concepts of "aura" and "mechanical reproduction." Tracing the development of curatorial phenomena upon this theoretical foundation within the historical journey of art, the study opens a discussion on its roles in the field of communication today. It seeks t ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
Erişime Açık

An analysis of the press laws in the democrat party era

Yasan, Emrecan

In the aftermath of the Second World War, Türkiye underwent significant social and political transformations as it transitioned to a multi-party system. In 1946, Celal Bayar, Adnan Menderes, Fuad Köprülü, and Refik Koraltan, having broken away from the Republican People’s Party, founded the Democrat Party. It is observed that the Democrat Party, which came to power in 1950, received significant support by emphasizing press freedom and granting legal rights to media workers. Although initially a broad freedom was granted to the press, efforts to control the media were observed over time. Notabl ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
Erişime Açık

The relationship between machiavelism, grandiose and vulnerable narcissism, and loneliness among white collar workers

Çataklı, Ayşenur

Considering the several negative effects of loneliness as an undesirable and hurtful emotion, it is important to discover how it occurs. Although Machiavellianism and narcissism are associated with loneliness, the number of studies that have investigated their relationship is relatively limited. This study, therefore, aims to investigate the relationship between Machiavelism, narcissism, and loneliness among white-collar workers. In addition, it is also aimed to examine whether the level of Machiavellianism, narcissism, and loneliness are related to sociodemographic characteristics of the part ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 51 Görüntülenme
Erişime Açık

Usability and user experience in the design of bike rental systems case of İsbike bike renting system

Sonay, Ozan

One of the most important indicators emphasizing the quality of these products or services is the concept of usability. The concept of user experience deals with what the user feels from this service or product. In this study, in order to examine the effects of usability and user experience concepts on product development, it is aimed to examine the roles of usability and user experience in product design through the Isbike bicycle rental system. For this purpose, determinations have been made through the product developers who have worked in Isbike bicycle rental systems and the participants ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 57 Görüntülenme
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