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Yayın Tarihi : 2023 ✕Dil : eng ✕Yayın Turu [Akademik] : Preprint ✕Yayın Türü [Ortam] : application/pdf ✕Koleksiyon : Ön Baskı Yayınlar ✕Tam Metin : var ✕
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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

Auditory inattentional deafness investigated with eye tracking

Kaspar, Gizem Tanseli

This thesis will examine auditory selective attention and inattentional deafness with an eyetracking approach. Some studies show that if a change happens between two modalities, like a visual task with an audio change or an audio task with a visual change, the inattentional blindness and inattentional deafness could be decreased with the help of the changes in multimodal conditions. The current experiment aims to take the first step and expand the understanding of the effects of multimodal changes on inattentional deafness. The main aim of this thesis is whether the type of environmental soun ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 26 Görüntülenme
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The notion and use of space in the Küratöryel works of Başak Şenova

Saka, Gözde

In this study, the concept of spatial perception in curating and the stages of spatial usage from the preservation to the presentation of artworks throughout history are examined. In contemporary exhibitions, curators shape the viewers’ spatial perception to give meaning to the exhibitions. Since the beginning of the 2000s, curators have been more influential. The transformation of public exhibition spaces from “Natural Curiosity Cabinets” to salons, from salons to the white cube, and subsequently to open spaces has taken place from the 18th century to the present. Throughout the study, this t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme
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Whatever singularity: queering the ‘quodlibet’ in the well of loneliness and oranges are not the only fruit

Yararoğlu, Semih

The aim of this thesis is to propose a hypothetical community for queer people of 20th century England depicted in two novels: Radclyffe Hall’s The Well of Loneliness (1928) and Jeanette Winterson’s Oranges Are Not the Only Fruit (1985) through Agamben’s idea of community. This study also intends to investigate the issue of the queer people in the 20th century, while demonstrating that the oppression of homosexual people has not changed despite the fact that one of the two novels is written at the beginning and the other at the end of the twentieth century. Suggesting a community to the queer ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 37 Görüntülenme
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Transgenerational Trauma and Fetishism in Alice Walker’s “Everyday Use” and Toni Morrison’s The Bluest Eye

Elibal, Sena Gökçe

This thesis sets out to analyze transgenerational trauma in the African American context and fetishistic attachments developed as a coping mechanism to control and overcome transgenerational traumas. It is a fact that the history of people of African origin in the United States is marked by a centuries-long suffering from slavery, violent oppression, discrimination, and racism, which meant that generations after generations were born into this inhumane system in which they have been heavily traumatized. The gravity and the longitude of the situation created a cycle of trauma where current gene ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 40 Görüntülenme
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The reproduction of the self-made man myth through Netflix : a comparative analysis on Netflix's original series

Benli, İpek Beril

Netflix is currently the subject of various academic discussions in addition to its widespread commercial success over the last two decades. This study seeks to make a contribution to the academic literature by examining whether Netflix, an American media and entertainment company, truly "thinks local and acts global" in accordance with its motto or instead promotes the myth of the self-made man, one of America's founding myths, and, thus, reproduces capitalist hegemony. By examining Netflix’s three original teen series created in three distinct nations, Sex Education, Elite, and Aşk 101, this ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 43 Görüntülenme
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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme
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Ship investment strategies in fluctant shipping market condition: Turkey’s perspective

Başak, Ayşe Aslı

Abstract Maritime transport has become the way of carrying the greatest amount of world trade, which has been the case in recent years. In maritime trade, ports are the most important points that logistics opens up to international routes. The United Nations Conference on Trade and Development has developed the "Link to Regular Maritime Route Routes" in order to enhance the contribution of international ports to the development of the country's ports and to measure their links to major global maritime logistics networks in maritime trade. Regression analysis, which is one of the quantitative r ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 46 Görüntülenme
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The relationship between perceived toxic leadership and work engagement

Tamer, Ertan

White-collar employees working in the textile industry work in a dynamic, intense and stressful environment that requires effort to present the most accurate and completed work outputs to their internal stakeholders, teams and company. The workload and pressure in this stressful environment require a positive and open-minded leadership style that can motivate and guide textile workers. Based on the stated assumption, the relationship between toxic leadership and work engagement was examined in this study. As a result of the research; it is expected that the toxic leadership behaviors of manage ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 37 Görüntülenme
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A research on local government's view on integrated reporting in Turkey and a model proposal

Akbaş, Müzeyyen Çiğdem

Municipalities are expected to be more transparent, accountable, understandable and to have stronger communication channels with stakeholders. Corporate reports are the tools that establish strong dialogs with stakeholders. Integrated Reports, which provide the opportunity to deliver both financial and non-financial information in a single report, is one of the innovative corporate reporting model. The purpose of this article is to propose an "Integrated Reporting Model" applicable by local governments in Turkey and to make "Integrated Performance Measurements". In line with the purpose of the ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 72 Görüntülenme
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Comparison and future of mobile gaming platform with other platforms along with people’s gaming habits and predispositions

Tınç, Sertaç

Today, smartphones have become a necessity for everyone. It is used by people of all ages, regardless of whether they are children or the elderly. Therefore, it is more accessible than other gaming platforms. Mobile games have become a platform where people can spend time comfortably while having fun in daily life, and it has also become one of the most popular game platforms of our time This article consists of information about comparison of mobile game platform with other platforms and opinions about its future profile, as well as opinions formed by analyzing and evaluating data with quanti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme
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The meaning of ideology: a comparative analysis of George Orwell’s Animal Farm and Yaşar Kemal’s The Sultan of the Elephants and Red Bearded Lame Ant

Özpınar, Ece

In this work, the novels Animal Farm by George Orwell and The Sultan of the Elephants and Red Bearded Lame Ant by Yaşar Kemal are analysed comparatively through the Marxist literary theory benefiting from Georg Lukács, Terry Eagleton and Lucien Goldmann. This study examines how Orwell and Kemal from different geographies, nationalities and traditions have been influenced by the Marxist literary tradition. The figures in the two novels are compared according to their characteristics/profile, the changes they have gone through, and the protagonists’ endings in their own story. The features of th ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 72 Görüntülenme
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The relationship between management and information systems students’ e-learning styles and attitudes towards e-learning in Turkey during Covid-19 pandemic

Lüle Ercan, Nazlıcan

This research aims to investigate the relationship between e-learning styles and attitudes towards e-learning of Management Information Systems students who have experienced e-learning during Covid-19 pandemic and the change in terms of gender and grade level. This study was conducted with 114 participants. Two instruments were used. The results showed that audio-visual learning style is the learning style that the participants have the most. The higher e-learning predisposition scores means the participants have positive attitudes to use e-learning. The lower e-learning predisposition scores ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 39 Görüntülenme
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