The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası
As an oil-importing nation, Turkey's economy is examined in the thesis by looking at its macroeconomic aggregate’s response to oil price fluctuations. Furthermore, the thesis will discuss the post pandemic coronavirus effects on energy and stock markets. Moreover, the thesis will analyze many aspects including crude oil types, production, and its relationship with other markets. On the one hand, macroeconomic aggregates will be represented by the total industrial production index, CPI, nominal exchange rate, total petroleum and other liquids production, and natural gas import prices. Error cor ...Daha fazlası
This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası
Media literacy refers to the ability to access, analyze, evaluate, and create messages in a wide variety of media modes and formats. Even though the media is so globalized and easily accessible, it is necessary to correctly perceive and read the messages, make sense of them, analyze, evaluate, criticize, etc. Before accessing media literacy equipment, the individual is only in a passive position in front of the messages presented by the media. However, with the media literacy equipment, individuals take an active position that evaluates questions, analyzes the media messages, and keeps a disti ...Daha fazlası
Art, throughout history, has been a way of expression, in which people prefer to explain themselves, understand the world, and explain societies to each other. This way of expression, took shape on different notions, concepts, and phenomena, depending on the period. Notions of identity and selfness are the concepts that artists are working on. These notions, socially generate individuals and society, and frame them, also have been tried to interpret by approaching the hands of different disciplines of social sciences. In this work; identity and selfless which are some of the important notions ...Daha fazlası
One of the most important indicators emphasizing the quality of these products or services is the concept of usability. The concept of user experience deals with what the user feels from this service or product. In this study, in order to examine the effects of usability and user experience concepts on product development, it is aimed to examine the roles of usability and user experience in product design through the Isbike bicycle rental system. For this purpose, determinations have been made through the product developers who have worked in Isbike bicycle rental systems and the participants ...Daha fazlası
The main purpose of this study is to examine the orientalist and nostalgic conditions as well as images reflected in British travel writers, specifically in Patrick Leigh Fermor’s travel trilogy consisting of A Time of Gifts (1977), Between the Woods and Water (1986) and A Broken Road: From the Iron Gates to Mount Athos (2013), and Georgina Harding’s In Another Europe: A Journey into Romania (1990). This work mainly utilizes theories regarding orientalism such as those of Edward Said, Andre Gingrich and Maria Todorova, in addition to Joep Leerssen’s theory of imagology and Svetlana Boym’s theo ...Daha fazlası
Regardless of the cultural differences, the 19th century Victorian England and Tanzimat Period in Ottoman Empire had similar expectations from women. The two novelists from these two countries, Thomas Hardy and Ahmet Mithat Efendi, had critical attitude towards such expectations. Thus they created socially unacceptable but acceptable for them heroines. Afterall, for some Sue Bridehead is Hardy’s main focus and similarly for Ahmet Mithat Raziye is still an angel. The reason why these two heroines are unacceptable for the society’s of their days is intriguing. Considering all these, the aim of t ...Daha fazlası
This research aims to investigate the relationship between e-learning styles and attitudes towards e-learning of Management Information Systems students who have experienced e-learning during Covid-19 pandemic and the change in terms of gender and grade level. This study was conducted with 114 participants. Two instruments were used. The results showed that audio-visual learning style is the learning style that the participants have the most. The higher e-learning predisposition scores means the participants have positive attitudes to use e-learning. The lower e-learning predisposition scores ...Daha fazlası
In this research, the definition and the meaning of concept of emptiness will be explored, and the relationship between the concept of nature and the concept of nature by the effect of sky, mountain, road and sea images in landscape paintings will be researched. In this process, not only landscape painting but also the changing ways of looking at the landscape are included. The aim of the research is to examine landscape painting in the context of the concept of emptiness by looking at major artists, groups and exhibitions from a conceptual framework. An artist working in the field of landscap ...Daha fazlası
Mikhail Bakhtin is one of the prominent literary theorists of speech genres and stylistics. He was mainly focused on the philosophy of language and the multi-voiced, multi-languaged systems as a result of the oppressive regime he was under. His literary concepts reflect the autonomy of the characters, dialogue, and multi-voiced language systems. He advocated for unfinalizability, the idea of freedom of the characters, and the diversity of the languages within a novel. According to Bakhtin, language was not only a tool for communication and should be examined with its social context. His concer ...Daha fazlası
The global value chain has increased its importance with the spread of foreign trade between countries. As a result of this situation, it has provided serious economic returns to the countries. Countries that use the global value chain effectively have become rich in this process. In this study, the comparison of foreign trade between BRIC countries and Turkey has been examined through Grubel Lloyd index. Through this Grubel Lloyd index, the economic effects of the global value chain on the Turkish economy and BRIC countries are detailed. The increasing importance of global value chain, which ...Daha fazlası
6698 sayılı Kişisel Verilerin Korunması Kanunu kapsamında yükümlülüklerimiz ve çerez politikamız hakkında bilgi sahibi olmak için alttaki bağlantıyı kullanabilirsiniz.