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Yayın Tarihi : 2024 ✕Dil : eng ✕Yayın Turu [Akademik] : Preprint ✕Yayın Turu [Akademik] : Preprint ✕Yayın Türü [Ortam] : application/pdf ✕Yayın Türü [Ortam] : application/pdf ✕
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Erişime Açık

The influence of website quality on customer purchase intentıon through the mediating role of E-satisfaction and flow experience

Turgut, Merve

To attract customers and ensure a competitive advantage in the e-commerce environment, it is crucial to identify which website attributes encourage customers to purchase by making them more satisfied and offering an online customer experience. Although various website attributes have been widely analysed in the literature based on traditional marketing theories, there are limited studies that have applied the holistic view to categorise these website attributes and online consumer experience regarding flow state. Inspired by the DeLone and Mclean IS model and flow theory, this study is the fir ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 5 Görüntülenme
Erişime Açık

An analysis of the impact of social media on rational voting behavior of generation Z

Haser, Serkan

Developing Information and Communication Technologies have significantly changed lifestyle and many areas of life. As the new media has increased effect in intelligence, content producing etc., and network systems have become an integral part of life, we are witnessing accelerated flow of information. Individuals have started to quickly access all kinds of information their countries and across the world. All these developments are inevitably reflected in political life. As a matter of fact, political actors inevitably need to update and innovate their methods of reaching Generation Z. In part ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 29 Görüntülenme
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A review on currency shocks and inflation volatility: Evidence from a DCC-GARCH model

Akça, Melike

In the present research, the relationship among the exchange rate and inflation in Turkey was investigated by considering the monthly dataset among 1990:1-2022:4 years. The consumer price index, producer price index, industrial production index, nominal exchange rate, and money supply are used as variables to represent inflation. Impulse-Response analyzes were used to find the short-term effects of the variables, decomposition of variance analysis for the causes of the changes in the variances of the variables, and the medium and long-term relationships of the variables in pairs were determine ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 56 Görüntülenme
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The role of workplace fear of missing out and perceived supervisor support on the relationship between work-related basic need satisfaction and Job burnout

Karamık, Cihan

Job burnout profoundly impacts both employee well-being and organizational effectiveness. This study explores the dynamic interplay among job-related basic need satisfaction, job burnout, Fear of Missing Out (FoMO), and Perceived Supervisor Support. Drawing from self-determination theory and social support literature, it posits that job related basic need fulfillment inversely correlates with job burnout, with FoMO and Perceived Supervisor Support mediating this relationship. 391 employees across diverse industries participated in this cross-sectional study, completing assessments on job-relat ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 34 Görüntülenme
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Global art market and art economy after 2000 and Turkey: The evolution, resilience, and global prominence of the Turkish art market

Üler Kaprol, Tuğçe

The term "market" has deep historical roots, evolving from a physical space for trade to an abstract concept symbolizing the exchange of goods and services. In the sociology of art, Pierre Bourdieu has shaped a distinctive path of research, emphasizing taste judgments, cultural power, and cultural capital as tools for social dominance. This foundation aids in understanding the intricacies of the art market. Over time, art has transformed into an alternative investment for corporate entities, wealth managers, banks, and individuals, driven by economic shifts since the 1980s. The 1980s saw the p ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 3 Görüntülenme
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The art of deception: An analysis of social engineering tactics in financial fraud

Engin, Nida

Social engineering is a deceptive tactic used by fraudsters to manipulate individuals into divulging sensitive information or performing actions that are against their best interests. It involves exploiting human psychology and emotions to gain trust and access to confidential information, systems or assets. This paper discusses the different types of social engineering techniques used in fraud, including phishing, pretexting, baiting, and so on. It also examines the impact of social engineering on individuals and the measures that can be taken to prevent or mitigate its effects. By understand ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 6 Görüntülenme
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The mediating role of psychological capital in the relationship between agile leadership and employee intrapreneurship: An empirical study in Turkey

Nurdağ, Veysel Karani

This research aims to undertake an extensive investigation into the correlation among agile leadership, employee intrapreneurship, and psychological capital. By examining the impact of psychological capital on employee intrapreneurship, this study seeks to make a valuable contribution to the academic literature.While there is an increasing interest in the concepts of agile leadership and employee intrapreneurship, there is a lack of comprehensive research exploring their relationship with psychological capital. The suggested study will employ an interdisciplinary approach, combining the pertin ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 30 Görüntülenme
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The mediating role of shame and guilt in the relationship between parentification and separation-ındividuation

İlbak, Ayşe Nur

In this study, the main purpose was to explore the mediating roles of shame and guilt in the relationship between parentification and separation-individuation. In order to measure the relationships between variables, data was collected through an online survey with the participation of 384 individuals between ages 18 and 58. Parentified Child Scale-Adult Version, Separation-Individuation Inventory, The Trait Shame and Guilt Scale and Demographic Information Form were used to assess these variables respectively. Quantitative research methods were used through the SPSS : 1) correlational analysi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 35 Görüntülenme
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Middle school students’ preferences about animated series

Yardımcı, Aysel

Animated series are among the productions that children prefer to watch the most on television. Today, many children's channels broadcast uninterruptedly. Animated series, which have both entertaining and educational functions, can also be watched through devices such as tablets and televisions thanks to the developing technology. Children prefer different animation series in terms of quality, content and perception according to their age groups. It is important to determine the preferences of children, especially older children, about animated series. Within the scope of this research, 132 mi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 14 Görüntülenme
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The relationship between rejection sensitivity and somatization: The mediator role of interpersonal difficulties

Mercan, Zühra

The aim of the current study was to examine the predictive role of somatization and investigate the role of interpersonal difficulties in the relationship between rejection sensitivity and somatization on a group of university students. Participants (298) over the age of 18 were included in the study. Participants completed instruments including Social Demographic form, Rejection Sensitivity Questionnaire, Interpersonal Problems Inventory- Circumplex, Bradford Somatic Inventory (BSI). Results indicated that interpersonal difficulties were positively correlated with rejection sensitivity and so ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 28 Görüntülenme
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Effect of working capital management and solvency on profitability: Case of bist basic metal sector companies

Demir, Arda Eren

In this research, effect of WCM (known for optimization of liquidity and efficiency) and solvency on profitability has been analyzed for basic metal sector companies listed in BİST in 2018-2022. This research also includes comparison of financial ratios of companies that had initial public offering in 2022 and companies that had initial public offering before 2022. Research findings show that working capital management has positive effect on profitability, as liquidity has effect on all of the studied profitability ratios. Solvency also has positive effect on profitability, as solvency has pos ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 15 Görüntülenme
Erişime Açık

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 38 Görüntülenme
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