Filtreler
Filtreler
Bulunan: 65 Adet 0.001 sn
Yayın Tarihi : 2024 ✕Yazar Departmanı : Yeditepe University ... ✕Tam Metin : var ✕
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İlgili Araştırmacılar [14]
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Erişime Açık

The complex relationship between capitalism, medicine and the media: Function of corporate websites in the commodification of health

Yener, Özlem Sungur

Health communication has emerged as a significant instrument during the process of the commodification of the health care services under the influence of the neoliberal policies. In this process, the concepts of health and disease have been transformed into instruments that serve accumulation of capital and the communication channels also played a determining role in this transformation. Instruments of mass communication have been influential in the marketing of the health-care services and shaping the society’s perceptions related to health. Especially, the internet-based communication platfo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 6 Görüntülenme
Erişime Açık

Impact of supplier relations and market orientation on firm performance in Turkey

Bayraktar, Seda

Developing strong relations with suppliers and adopting a customer-oriented and competitor-oriented approach are important aspects of enhancing firm performance, aiming to gain an advantage in its industry both in market and operational aspects. In addition, having ross-functional sharing of information within the firm provides benefits to enhance the relationship between suppliers and the firm. This study aimed to research whether the positive effects of the strong supplier relations and market orientation as customer-oriented and competitor-oriented on firm performance such as market and ope ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 9 Görüntülenme
Erişime Açık

A review on currency shocks and inflation volatility: Evidence from a DCC-GARCH model

Akça, Melike

In the present research, the relationship among the exchange rate and inflation in Turkey was investigated by considering the monthly dataset among 1990:1-2022:4 years. The consumer price index, producer price index, industrial production index, nominal exchange rate, and money supply are used as variables to represent inflation. Impulse-Response analyzes were used to find the short-term effects of the variables, decomposition of variance analysis for the causes of the changes in the variances of the variables, and the medium and long-term relationships of the variables in pairs were determine ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 75 Görüntülenme
Erişime Açık

Middle school students’ preferences about animated series

Yardımcı, Aysel

Animated series are among the productions that children prefer to watch the most on television. Today, many children's channels broadcast uninterruptedly. Animated series, which have both entertaining and educational functions, can also be watched through devices such as tablets and televisions thanks to the developing technology. Children prefer different animation series in terms of quality, content and perception according to their age groups. It is important to determine the preferences of children, especially older children, about animated series. Within the scope of this research, 132 mi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 31 Görüntülenme
Erişime Açık

Effect of artificial intelligence in social media content creation

Zapen, Sufian Bassam Mohammad

The main purpose of this thesis is to develop a deeper understanding and to gain deeper knowledge about the role of artificial intelligence in social media content creation. In order to make it precise, we have formulated two underlying questions: How much creativity does artificial intelligence really possess? And what is the role of artificial intelligence in content creation? For these questions we have chosen online questionnaire for data collection. Data were gathered from respondents from different countries between November 9, 2022, and October 3, 2023. We have used descriptive and infe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 13 Görüntülenme
Erişime Açık

The reflections of privalization policies in Turkish newspapers: The case of Türk Telekom

Çakmak, Bekir

Basically, this study, which deals with the ideological construction process carried out to create a common sense against privatization policies by using media tools, consists of four parts. In this context, in the first part, the emergence of capitalism, which forms the basis of neoliberal ideology, which is the intellectual infrastructure of privatization policies, and its transformation in the historical process are mentioned. The second part of the study is organized under two main headings. Under the first heading, the emergence of the concept of ideology and the perspectives of scientist ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 28 Görüntülenme
Erişime Açık

A study on the effects of business incubators on entrepreneurs under the light of positive psychology

Tüzemen, Burçin

Business incubators support the development of start-up companies by offering a protective environment and various support services. Since the appearance of incubators, academic studies focused mostly on hard issues like their contribution to the financial success of start-up companies. Nevertheless, when it comes to soft issues, more needs to be studied, The purpose of this research is to help close some of the gaps in the literature by focusing on the contribution of business incubators to the well-being of entrepreneurs. For that purpose, the effects of incubator services on the psychologic ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 63 Görüntülenme
Erişime Açık

Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 66 Görüntülenme
Erişime Açık

An investigation of depression and addiction between online and offline players: And the moderation effect of perceived social support

Can, Selçuk

Albeit having its positive aspects, gaming can result in addiction if it is extreme and interferes with daily functioning. In the field of game addiction, low social support and comorbid depression are common in game-addicted players. However, very little research has been conducted regarding gaming mode, and none of them investigated the potential moderation role of perceived social support. Therefore, the current thesis aims to compare online and offline players in terms of their gender, depression, perceived social support, and game addiction scores as well as examine the moderation influen ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 14 Görüntülenme
Erişime Açık

The role of self disgust in the relationship between childhood trauma and dissociation

Aydoğan, Ece Gül

In this study, it was aimed to examine the mediating role of self-disgust in the relationship between childhood traumas and dissociation in adults. 376 participants between the ages of 21-50 participated in the study. “Sociodemographic Information Form”, Childhood Mental Trauma Scale 33-item Form, Dissociation Scale and Self-Disgust Scale were used on the participants. In the study, Pearson Correlation was applied to examine the relationship between childhood traumas, dissociation, and self-disgust. Mediator role analysis was conducted to examine the mediating role of self-disgust in the effec ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 80 Görüntülenme
Erişime Açık

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 65 Görüntülenme
Erişime Açık

Relationship between personality and effective decision making in online shopping - introducing a holistic personality system: Enneagram

Karakaya, Mehmet Fatih

Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 57 Görüntülenme
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