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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

The effect of online Turkish shoppers’ perceptions on purchase intention in fashion industry

Akkor Koktekin, Müge

Even though retail stayed almost the same in the last 20 years, the effect of digital tools and applications substantially altered how businesses operate and how consumers shop. When the pandemic increased the pace consumers adapted to changes, retail industry was already battling with the challenge to digitalize. This study is based on the adoption theories including the Theory of Reasoned Action and the Technology Acceptance Model to investigate the interrelationships between perceived website design, perceived privacy, perceived reliability, perceived customer service by the Turkish online ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 31 Görüntülenme
Erişime Açık

Whatever singularity: queering the ‘quodlibet’ in the well of loneliness and oranges are not the only fruit

Yararoğlu, Semih

The aim of this thesis is to propose a hypothetical community for queer people of 20th century England depicted in two novels: Radclyffe Hall’s The Well of Loneliness (1928) and Jeanette Winterson’s Oranges Are Not the Only Fruit (1985) through Agamben’s idea of community. This study also intends to investigate the issue of the queer people in the 20th century, while demonstrating that the oppression of homosexual people has not changed despite the fact that one of the two novels is written at the beginning and the other at the end of the twentieth century. Suggesting a community to the queer ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 37 Görüntülenme
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Transgenerational Trauma and Fetishism in Alice Walker’s “Everyday Use” and Toni Morrison’s The Bluest Eye

Elibal, Sena Gökçe

This thesis sets out to analyze transgenerational trauma in the African American context and fetishistic attachments developed as a coping mechanism to control and overcome transgenerational traumas. It is a fact that the history of people of African origin in the United States is marked by a centuries-long suffering from slavery, violent oppression, discrimination, and racism, which meant that generations after generations were born into this inhumane system in which they have been heavily traumatized. The gravity and the longitude of the situation created a cycle of trauma where current gene ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 40 Görüntülenme
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The reproduction of the self-made man myth through Netflix : a comparative analysis on Netflix's original series

Benli, İpek Beril

Netflix is currently the subject of various academic discussions in addition to its widespread commercial success over the last two decades. This study seeks to make a contribution to the academic literature by examining whether Netflix, an American media and entertainment company, truly "thinks local and acts global" in accordance with its motto or instead promotes the myth of the self-made man, one of America's founding myths, and, thus, reproduces capitalist hegemony. By examining Netflix’s three original teen series created in three distinct nations, Sex Education, Elite, and Aşk 101, this ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 43 Görüntülenme
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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme
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The effects of stereotypes which are imposed through media on the creativity of children during the early puberty: the concept of goodness and badness

Cenk, Saime Özge

The aim of this thesis is to understand how much children in early puberty get affected by the stereotypes that are presented through media. Also, it aims to elaborate how much these children manage to get out of these stereotypical patterns in situations that require them to use their own creativity. To understand how much they can cross the stereotypical borders as they think during a creative process, students are asked to illustrate goodness and badness in human forms in focus group sessions held in different types of schools located in Istanbul and Mardin. The illustrations are then stati ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 66 Görüntülenme
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An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

This qualitative study aims to explore the status of women in Circassian Culture through the lens of Feminist Anthropology. Soğucak village, one of the Circassian villages in Yalova, was chosen as a sample in the research. The research is prepared using qualitative research techniques, participant observation, and in-depth interviews. The field interview was conducted between 17 December 2022 and 16 July 2023 with 25 female and nine male participants. Participants are determined by the snowball sampling technique. As a result of the study, it is revealed that housework, especially cooking, and ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 37 Görüntülenme
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Attribution bias in the context of intergroug relations: The case of natives and immigrants

Akdoğdu, Deniz Beste

Ultimate attribution error (UAE) is the tendency to attribute negative outgroup behavior to disposition factor and negative ingroup behavior to external circumstances. This study investigates the UAE committed by Turkish individuals in the context of intergroup relations between Syrian immigrants and Turkish citizens in. The purpose of this study is to investigate the impact of the other's out-group status and perceptual salience on the UAE. We intended to investigate these effects using a Virtual Reality configuration with virtual agents of a Turkish national and a Syrian immigrant. We hypoth ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 32 Görüntülenme
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Large-scale forecasting of large fluctuations using wavelet coherence and multifractal behavior and developing wavelet coherence for multiple time series

Oygur, Tunç

Shocks, jumps, booms, and busts are typical large fluctuation markers that appear in crisis. Identifying financial crises and estimating leading indicators with strong relations during crisis periods have an essential role in the literature. This thesis examines the dynamic co-movements of leading indicators' multifractal features to identify financial crises due to large fluctuations. The detected dynamic relationships predict leading indicators with scale-by-scale analysis and make large-scale predictions better than challenger models. As a natural result of these studies, the n-dimensional ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 18 Görüntülenme
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Ship investment strategies in fluctant shipping market condition: Turkey’s perspective

Başak, Ayşe Aslı

Abstract Maritime transport has become the way of carrying the greatest amount of world trade, which has been the case in recent years. In maritime trade, ports are the most important points that logistics opens up to international routes. The United Nations Conference on Trade and Development has developed the "Link to Regular Maritime Route Routes" in order to enhance the contribution of international ports to the development of the country's ports and to measure their links to major global maritime logistics networks in maritime trade. Regression analysis, which is one of the quantitative r ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 46 Görüntülenme
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The relationship between perceived toxic leadership and work engagement

Tamer, Ertan

White-collar employees working in the textile industry work in a dynamic, intense and stressful environment that requires effort to present the most accurate and completed work outputs to their internal stakeholders, teams and company. The workload and pressure in this stressful environment require a positive and open-minded leadership style that can motivate and guide textile workers. Based on the stated assumption, the relationship between toxic leadership and work engagement was examined in this study. As a result of the research; it is expected that the toxic leadership behaviors of manage ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 37 Görüntülenme
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A research on local government's view on integrated reporting in Turkey and a model proposal

Akbaş, Müzeyyen Çiğdem

Municipalities are expected to be more transparent, accountable, understandable and to have stronger communication channels with stakeholders. Corporate reports are the tools that establish strong dialogs with stakeholders. Integrated Reports, which provide the opportunity to deliver both financial and non-financial information in a single report, is one of the innovative corporate reporting model. The purpose of this article is to propose an "Integrated Reporting Model" applicable by local governments in Turkey and to make "Integrated Performance Measurements". In line with the purpose of the ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 72 Görüntülenme
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