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Erişime Açık

Consumer behavior in automotive industry in Turkey: research on shopping practices and buying behaviors of b and c segment automotive consumers

Gülsen, Deniz Gökçe

This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 23 Görüntülenme
Erişime Açık

Status of Ilkhan in the socio-political organization of the Qashqai Tribe

Sohrabi, Hossein

This anthropological research is related to the Qashqai tribe, which lives in southwestern Iran, and apart from the urban and rural population, it has nearly 96,500 nomadic people. This research answers the question, could the Qashqais have the same solidarity, authority, and integrity without an Ilkhan from the Shahilu family? My claim is based on the fact that the main factor of Qashqai solidarity and empowerment in southern Iran, where the majority of the population is Tajik and non-Turkish, was the Ilkhans from the Shahilu family. And with the leadership of the Shahilu family, the Qashqais ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 26 Görüntülenme
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Strategic advice seeking behavior of different leadership styles and its impact on strategic decision outcomes: an overview of Turkish companies

Gül, Ahmet Furkan

Decision making, and strategic decision making have been a focal and popular area of management literature, and numerous scholars have conducted thorough research to explain the relationships between each antecedent, characteristic, or variable and the outcomes of the strategic decision process. In addition, recent studies have looked at decision making from an upper echelons" perspective and tried to investigate how the top management teams, boards of directors, and CEOs in organizations take such strategic decisions. Scholars have also looked at how these executives seek and utilize essentia ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 216 Görüntülenme
Erişime Açık

Comparative analysis of virtual games with video games: Preferences of players worldwide

Ahtaq, Salah Eddine

The emergence of virtual reality in recent years has primarily focused on user interfaces, visual simulation, and 3D graphics. However, the community's interest in virtual reality has shifted towards the gaming industry in order to reach a larger audience. This thesis aims to study the differences and similarities between virtual games and traditional video games in order to determine user preferences and opinions. Over 60 days (April 1st - May 31st, 2023), an online survey gathered 300 comprehensive responses, revealing substantial insights, and 4 interviews have been conducted with 4 volunte ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 20 Görüntülenme
Erişime Açık

Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 24 Görüntülenme
Erişime Açık

Caucasus in Crisis (1870-1923)

Durdağı, Soykan

Elviye-i Selâse (“Triple Cities”) is the region consisting of Batumi, Ardahan and Kars sanjaks during the Ottoman Period. The fact that the region was taken from the Ottoman Empire after the Russo-Turkish War (1877–1878) was a major disadvantage for the Turkish people living in this region. After the Russo-Ottoman War of 1877-1878, this region remained in Russian domination for about 40 years and attempted to withstand every kind of persecution. This region was given to the Ottoman Empire pursuant to the Treaty of Brest-Litovsk, which was signed as a result of the collapse of Tsarist Russia du ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 60 Görüntülenme
Erişime Açık

The effect of supply chain agility and supply chain resilience on firm performance: A Study of the Marmara organized industrial zones

Gökhan, Esra Nur

Today, supply chain agility and supply chain resilience are two important concepts that companies try to invest in with their existing resources. In the rapidly changing and complex global world, the survival of companies and the ability to cope with their competitors resiliently depend on using their resources most efficiently. In addition, if these companies integrate digital technologies into their operations so they can quickly respond to customer expectations and increase the satisfaction of their customers who play a key role today. The first aim of this study is to investigate the effec ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 35 Görüntülenme
Erişime Açık

The impact of instagram on risks of developing eating disorders: Young female adults and appearance-focused accounts

Gad, Toka

The prevalence and extensive usage of Instagram as a social media platform have drawn my attention to the issue of appearance-oriented accounts on Instagram that endorse unrealistic standards of beauty. These accounts may contribute to the development of eating disorders, especially among young adult women. Various studies consistently indicate a connection between exposure to idealized depictions of female beauty in the media and negative effects on mood, self-esteem, body dissatisfaction, and a desire to be thin. Recent research has specifically focused on appearance-oriented accounts on Ins ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 29 Görüntülenme
Erişime Açık

Transgenerational Trauma and Fetishism in Alice Walker’s “Everyday Use” and Toni Morrison’s The Bluest Eye

Elibal, Sena Gökçe

This thesis sets out to analyze transgenerational trauma in the African American context and fetishistic attachments developed as a coping mechanism to control and overcome transgenerational traumas. It is a fact that the history of people of African origin in the United States is marked by a centuries-long suffering from slavery, violent oppression, discrimination, and racism, which meant that generations after generations were born into this inhumane system in which they have been heavily traumatized. The gravity and the longitude of the situation created a cycle of trauma where current gene ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 30 Görüntülenme
Erişime Açık

The investment strategies of art funds

Angün, Pelin

This thesis study examines the conditions that laid the groundwork for art funds in particular, their formation and development processes, and subsequently analyses the properties of art funds as a type of investment fund, and their structure and diversity, ultimately closely examining their investment strategies in detail through examples. Although artworks have been known to be valuable for centuries, the classification and acceptance of artworks as an asset class is a newer phenomenon that occurred in the last century. The operating mechanisms unique to the art markets evolved within the li ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 48 Görüntülenme
Erişime Açık

Historical documents on the origin of the Gokturk Alphabet

Taş, Şaban

The Gokturk Khaganate serves as a role model state for contemporary Turkic states. This can be proven from various aspects such as language, culture, law, social life, and governance. Particularly, when focused on the subject of language and alphabet, it is possible to dilate on this foundation. The foundation of the Gokturk Alphabet emerges as a manifestation of the abstract and concrete accumulation of Turkish culture spanning thousands of years. When delving into the history of rock paintings, the earliest rock paintings belonging to the Turks appear in the Lena Rock Paintings area in Russi ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme
Erişime Açık

Personalized evaluation of oxygen and carbon dioxide exchange in Covid-19 patients with regard to energy homeostasis

Yılmaz, Bayram

The COVID-19 does not proceed the same way in every patient. It may interfere with both oxygen (O2) and carbon dioxide (CO2) exchange in the alveoli; therefore, prevent ATP generation; subsequently, restrict energy supply for the life processes of the patient. Data sets representing the course of the COVID-19 in four patients, where the disease followed dissimilar paths were reassessed after the end of the treatment, by focusing on the respiratory and metabolic energy related parameters (FiO2, PaO2, SaO2, PaCO2) and the other parameters such as HCO3, lactate, body temperature, C-reactive prote ...Daha fazlası

Preprint 2021 Yeditepe University Academic and Open Access Information System 47 Görüntülenme
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