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Dil : eng ✕Yayıncı : Yeditepe University ... ✕Yayıncı : Yeditepe University ... ✕Yayın Türü [Ortam] : application/pdf ✕Erişim Hakkı : Open Access ✕
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Erişime Açık

Effect of artificial intelligence in social media content creation

Zapen, Sufian Bassam Mohammad

The main purpose of this thesis is to develop a deeper understanding and to gain deeper knowledge about the role of artificial intelligence in social media content creation. In order to make it precise, we have formulated two underlying questions: How much creativity does artificial intelligence really possess? And what is the role of artificial intelligence in content creation? For these questions we have chosen online questionnaire for data collection. Data were gathered from respondents from different countries between November 9, 2022, and October 3, 2023. We have used descriptive and infe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 7 Görüntülenme
Erişime Açık

A study on the effects of business incubators on entrepreneurs under the light of positive psychology

Tüzemen, Burçin

Business incubators support the development of start-up companies by offering a protective environment and various support services. Since the appearance of incubators, academic studies focused mostly on hard issues like their contribution to the financial success of start-up companies. Nevertheless, when it comes to soft issues, more needs to be studied, The purpose of this research is to help close some of the gaps in the literature by focusing on the contribution of business incubators to the well-being of entrepreneurs. For that purpose, the effects of incubator services on the psychologic ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 47 Görüntülenme
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Financial performance measurement with cash flow ratios: a research and comparison on borsa istanbul (BIST) main metal industry and accomodation sector

Gürdal, Banu İpek

As soon as people start to earn the money that their labor deserves, they begin to control their cash inflows and outflows. This control is more important for businesses established for profit making. Businesses that want to control their cash flows in a more detailed and neat report form refer to the cash flow statement. Knowing cash flow is vital for businesses. It provides both the control of the cash flow within themselves and the opportunity to compare itself with other businesses that use different accounting methods. The success and sustainability of a business is evaluated by the measu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 73 Görüntülenme
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Critical realism and socialist realism in cinema: the example of “Yol Ayrımı” movie

Katun, Sıdıka Seda

Realism in art, when associated with political economy and philosophy, is not a field that has received much academic study. A work of art necessarily reflects a particular ideology or a particular worldview and is therefore political. The motion picture also reflects a particular worldview and mainstream motion pictures are often shaped by the dominant ideology, which is the reality of an idealistic worldview. When the production phase of a movie, the director and the director's worldview, the script, the budget, the advertising relations, in other words the production relations, are evaluate ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 55 Görüntülenme
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Urban collective memory inside and outside social media: The case of Izmit historical Tekel building

Kuk, Şebnem

This research examines the relationship between the demolition of the Izmit Historical Tekel Building Wall, located in the center of Izmit and demolished on April 3, 2021, and its relationship with collective memory. The aim of the research is to understand how the Izmit Historical Tekel Building Wall has a place in online and offline collective memory, how the recent demolition of the wall is perceived by the residents of that neighborhood, and how it makes them feel. Within the scope of this purpose, the research will analyze how this demolition is received in the reader’s comments on the ne ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme
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The reflections of privalization policies in Turkish newspapers: The case of Türk Telekom

Çakmak, Bekir

Basically, this study, which deals with the ideological construction process carried out to create a common sense against privatization policies by using media tools, consists of four parts. In this context, in the first part, the emergence of capitalism, which forms the basis of neoliberal ideology, which is the intellectual infrastructure of privatization policies, and its transformation in the historical process are mentioned. The second part of the study is organized under two main headings. Under the first heading, the emergence of the concept of ideology and the perspectives of scientist ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 22 Görüntülenme
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A study of the best practices and procedures of risk mitigation techniques in elastic supply chain management in government sector in Jordan. “a case study on Arab Potash Company”

Abdulhameed, Zainab

Recently, managing risks in the supply chain has taken on great importance due to the vulnerability of the supply chain and the importance of mitigating any disruptions that can affect the business. In a world of highly changeable events, the number of upcoming risks is increasing, and managers' strategies to mitigate these risks should be studied and noted to help mitigate similar issues in the future. Risks in the supply chain tend to occur infrequently but can have significant consequences for a company. Supply chain management has been crippled by the coronavirus epidemic, affecting variou ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 49 Görüntülenme
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The impact of instagram on risks of developing eating disorders: Young female adults and appearance-focused accounts

Gad, Toka

The prevalence and extensive usage of Instagram as a social media platform have drawn my attention to the issue of appearance-oriented accounts on Instagram that endorse unrealistic standards of beauty. These accounts may contribute to the development of eating disorders, especially among young adult women. Various studies consistently indicate a connection between exposure to idealized depictions of female beauty in the media and negative effects on mood, self-esteem, body dissatisfaction, and a desire to be thin. Recent research has specifically focused on appearance-oriented accounts on Ins ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 49 Görüntülenme
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Effects of using artificial intelligence on the certified public accountant profession: evidence from Istanbul certified public accountants

Alfares, Saja

Financial institutions' operations are being drastically altered by artificial intelligence (AI), which, as a result ofoperational efficiencies and savings of cost, is predicted to take over mundane jobs more and more. The field of AI has made great strides recently, especially in relation to the accounting industry, which has moved its focus from manual data entry using paper and pencil to automated data entry using computers and software. This research aims to study the level of awareness of the certified public accountants and their perceptions on the application of AI in the field of accou ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 51 Görüntülenme
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Ahmet Ertegün’s art management perspective: Atlantic records

Aksüt, Çiğdem

This study aims to examine the art management perspective of Ahmet Ertegün through Atlantic Records. This study is significant in terms of revealing the effects of a music company director’s life and personal characteristics on the music company he has established and the place of the said company in the music industry. The research was planned and conducted as a case study in a qualitative design. Case studies are based on “how” and “why” questions and allow the researcher to deeply examine a phenomenon or event that he cannot control. This study sought an answer to the question of “what is g ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 48 Görüntülenme
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Women’s confinement and struggle against the patriarchal family structure: a feminist analysis of selected women’s writing in the light of Kate Millett’s concept of sexual politics

Aslan, Pınar

The aim of this thesis is to analyze the main female characters in two short stories and a novel written in three different periods, using the conceptual analysis framework that Kate Millett puts forward in her 1970 work Sexual Politics. In her book Sexual Politics, Millett formulated two important concepts as “sexual politics” and “sexual revolution” and focused on how the family institution and genders were handled in literary works. The most important contribution of her work and the reason why it is one of the founding texts of the second wave feminist movement is that she sees the aboliti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 78 Görüntülenme
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Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 51 Görüntülenme
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