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Erişime Açık

Value segmentation of remotely acquired customers in banking: a model-based approach

Mumcu, Recep

Innovations in information technologies lead to significant changes in the banking sector. While consumers' adaptation to digital services is accelerating, there are developments in the areas of customer experience and expectations. The integration of banks with high technology to meet customer expectations ensures that new products and services are emerging in the digital banking. Remote customer acquisition has become one of the most important developments in digital banking, enabling banks to acquire new customers by overcoming geographical restrictions and without any physical interaction. ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 37 Görüntülenme

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Yaratma içtepisi ve estetik deneyim yargılarının evrimsel temelleri

Oğurtanı, Zeynep Seda

“Yaratma İçtepisi ve Estetik Deneyim Yargılarının Evrimsel Temelleri” başlıklı tez çalışması “yaratma içtepisi ve estetik deneyim yargıları evrimsel temellere dayanır” hipotezi üzerine kurulmuştur. Çalışmanın amacı; sanatsal yaratma içtepisi ve estetik deneyim yargılarının sağ kalımsal, varoluşsal nedenselliklerini evrimsel eksende açıklamak ve aralarındaki evrimsel neden-sonuç ilişkilerini ortaya koymaktır.Beğenme içgüdüsü ve yaratma içtepisini motive eden evrimsel temeller nelerdir? İnsan doğasına her alanda açıklık getiren bir teori olan evrim teorisi sanatsal yaratıma götüren mekanizmaları ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 25 Görüntülenme

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Transcultural aspects in Elif Batuman’s Fiction

Dindar, Elif Bıçaklar

This study aims at exploring Elif Batuman’s The Idiot and Either/Or from a transcultural perspective. This study examines Elif Batuman’s novels from an interdisciplinary perspective combining Wolfgang Welsch’s philosophical approach to transculturalism, transcultural literary studies as well as Bakhtinian concepts such as polyphony and intertextuality. Benefitting from this framework, the present study highlights the themes of the representation of national identity, mobility, cultural and linguistic diversity in Batuman’s fiction. The study also emphasizes how the protagonist transcends the s ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 55 Görüntülenme

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The effects of industrial revolutions on unemployment

Ateş, Halil

In this study, after briefly mentioning the important turning points for the history of humanity, the social structure before and after the Industrial Revolution will be discussed comparatively and after briefly mentioning the types of unemployment that are a part of our subject, four main Industrial Revolutions will be mentioned. Finally, the positive and negative effects of Industrial Revolutions on unemployment will be discussed.

Preprint 2023 Yeditepe University Academic and Open Access Information System 22 Görüntülenme

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New inclinations in the museumification process of private museums in turkey after 2010

Salar, İlkay

This study comprises the development of art collectorship in Turkey through the concept of collections and in comparison with the Western world, the transformation of these art collections into private museums in the 2000s, and the new inclinations regarding the location choices of private museums after 2010. Ever since the prehistoric period, humans have researched, discovered, and collected, evolving over the centuries to do it consciously and consistently, becoming collectors, and later, with rational categorization and institutionalization, secularizing their collections, thus establishing ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 12 Görüntülenme

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‘The Other’ at the border: literary sieges and identity construction

Bakkalsalihoğlu, Fatma Gözde

In the 20th century, the issue of creating a national identity and fashioning the self gained significant importance as a consequence of the increasing nationalist movements and establishment of the unitary states with the collapse of empires. To create a collective identity consciousness in society, literature was utilized as one of the mediums, as it can be used in the service of different ideologies. First published in 1899, Eclipse of the Crescent Moon (Egri Csillagok) by Géza Gárdonyi focuses on creating the Hungarian national identity through the Turks, whereas The Siege (Kështjella) by ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 30 Görüntülenme

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1965-1971 yılları arasında İhsan Sabri Çağlayangil perspektifinde Türkiye'nin Kıbrıs politikası

İlgen, Ferhat

Kıbrıs, verimli iklimi ve coğrafi konumu nedeniyle M.Ö. 10 bin yılına kadar geriye giden bir tarihe sahip olup bu stratejik değerini ilerleyen yıllarda artırarak sürdürmüştür. Tarihsel süreç içerisinde özellikle bölgede hakimiyetini pekiştirmek ve ticaret yollarının güvenliğini sağlamak isteyen devletler, sahip olduğu stratejik konumu itibariyle Kıbrıs’ı daima kontrol altında tutmak istemiştir. Bir taraftan Kıbrıs, devletlerin egemenlik mücadelesi verdiği bir bölge olurken diğer taraftan araştırmacılar içinde önemli bir araştırma alanı olmuştur. Bu çalışmalarda, siyasi, sosyal, ekonomik, coğra ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 34 Görüntülenme

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Nationalism and national identity of western Ukraine in the post - Soviet era

Nowak, Agata

The research is designed to examine the essence and roots of Ukrainian nationalism of Western Ukraine, categories of identity regarding Ukrainians, and to present how modern Ukrainian national identity is constructed. The aim of the study is to understand within the broad context of nationalism the complexity of Ukrainian nationalism that does not fit the commonly used definition of a nation; common language, common religion, and common historical memory. The anthropological fieldwork is based on participant observation and in total 35 in-depth interviews which were conducted mainly in Lviv be ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 49 Görüntülenme

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An analysis of the player avatar protagonist in video game narratives

Turgay, Murat Doğa

Video games depict various fantastic scenarios that players engage in. Fantasy has been a point of interest for humans for much of recorded history and fantasy fulfilment isan important appeal for people to play video games. The experience of such a fantasy can significantly enhance the player’s experience in games. Players experience fantasy in games through its elements:Culmination of gameplay, narrative story and the design of protagonist character(s) are how this fantasy is relayed to the player. The design of these three parts is significant in shaping the player’s fantasy and overall exp ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 49 Görüntülenme

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Factors that affect the intention to use e-learning sites: A study from the perspective of technology acceptance model

Tuna, Gözde

The internet is a major technological development changing our life. This study investigates students' intents to use of electronic learning (e-learning) platforms using Technology Acceptance Model, known as TAM. Our model consists seven variables mainly, technology related variables, instructor related factors, course related factors, perceived usefulness, known as PU, perceived ease of use, known as PEOU, enjoyment and intention to use. Data have been gathered through google forms. Likert type questionnaire and applied 209 adult students who are older than 20. Results shown that instructor a ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 21 Görüntülenme

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Feeling at home: Qualified Turkish immigrants work in the subcontractor company in Athens

Yeni, Merve

The migration of young and qualified individuals abroad is a subject being discussed in the literature. Migration in Türkiye has also increased significantly due to social, economic, and political factors. For this reason, individuals have started to migrate to Europe, the USA, and Canada through student, work, and refugee ways. Since the target of most individuals regarding external migration is developed countries, migration to developed countries has also been focused on in the literature. However, the migration of skilled individuals is a topic that has received little focus within the fra ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 27 Görüntülenme

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The role of news media in reproduction of urban space: Ideological presentation of news reports on Galataport Istanbul Project in Hürriyet and Sabah newspapers

Kartalcı Güreken, Rümeysa

Media is shaping the consciousness, ideas, emotions and even daily lives of individuals by presenting a certain framework of meaning to the society. The individuals evaluate the social events and facts within the framework of meaning that is provided by the media. This study is defending the opinion that the content and discourse that is produced in the urban transformation news reports by the journalist, as the organic intellectual, is legitimizing the capital-oriented transformation of the city and the relations of production are reproduced. Starting from the presupposition that reality that ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 20 Görüntülenme