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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu

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Modifying the visual-texture complexity of foods to direct consumers' attention toward more sustainable options: Turkish rice pudding 'sütlaç' as a case

Baylan, Yeliz

The importance of visual elements and textures has been emphasized in sensory analysis studies examining consumer preferences, and these data have been used in the field of neomarketing to examine consumers' conscious or unconscious choices. This study focused on the possibility of directing consumers' attention to sustainable options by using the visual textural properties of products. This approach aimed to find solutions to problems such as carbon emissions and water pollution resulting from food production. Rice pudding, a traditional dessert, was chosen as the reference sample in this res ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 6 Görüntülenme

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The impacts of poststructuralism, psychoanalysis and postmodernism on the development of autofiction

Önder, Ayda

This study aims to investigate the ways in which poststructuralism, psychoanalysis and postmodernism have contributed to the development of autofiction. It is contended that the genre has a dialectical relationship with the twentieth century critical theories. Autofiction both affirms and questions the poststructuralist dismantling of the traditional perspectives on the concepts of authority, authenticity and truth by bringing the authorial presence back to the text but fictionalising it to some extent, committing to narrate the truth but creating an ambivalence around it. Autofiction engages ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 20 Görüntülenme

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Orhan Pamuk’un Masumiyet Müzesi romanında Ekfrasis

İstif, Gamze

Görsel sanatlar ve edebiyat arasındaki ilişki Antik çağlardan bu yana tartışılan, üzerinde çalışmalar yapılan bir konudur. Görsel sanat yapıtlarının dilsel temsili olarak özetlenen Ekfrasis, sessiz nesnelere ses verme, gerçekte olmayan nesneleri, sahneleri göz önünde canlandırma, okuyucuya anı yaşıyormuş gibi hissettirme gibi birçok farklı anlamlar kullanılmıştır. Ekfrasis’i, kendi anlatımını canlandırmak için kullanan yazarlardan biri de Orhan Pamuk’tur. Masumiyet Müzesi romanı içinde eşyaların ve mekanların tasviri, bunlardan oluşan bir müze kurma fikri ve yazarı tarafından İstanbul’da gerçe ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 18 Görüntülenme

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Collective memory and journalism in the context of femicide

Öztürk, İrem

This study examines the news production processes about femicide, a universal problem, in the Turkish press within the context of collective memory. The relationship between memory and the news media is explained by associating it with Alison Landsberg's (2004) concept of prosthetic memory. In addition, to better analyze how collective memory is (re)produced through news about femicide, which is the main subject of the study, feminist movements and women's ideas and activities about the issue from the past to the present in the world and Turkey are discussed. The in-depth interview method, whi ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 19 Görüntülenme

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The art of deception: An analysis of social engineering tactics in financial fraud

Engin, Nida

Social engineering is a deceptive tactic used by fraudsters to manipulate individuals into divulging sensitive information or performing actions that are against their best interests. It involves exploiting human psychology and emotions to gain trust and access to confidential information, systems or assets. This paper discusses the different types of social engineering techniques used in fraud, including phishing, pretexting, baiting, and so on. It also examines the impact of social engineering on individuals and the measures that can be taken to prevent or mitigate its effects. By understand ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 2 Görüntülenme

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The influence of website quality on customer purchase intentıon through the mediating role of E-satisfaction and flow experience

Turgut, Merve

To attract customers and ensure a competitive advantage in the e-commerce environment, it is crucial to identify which website attributes encourage customers to purchase by making them more satisfied and offering an online customer experience. Although various website attributes have been widely analysed in the literature based on traditional marketing theories, there are limited studies that have applied the holistic view to categorise these website attributes and online consumer experience regarding flow state. Inspired by the DeLone and Mclean IS model and flow theory, this study is the fir ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme

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Critical realism and socialist realism in cinema: the example of “Yol Ayrımı” movie

Katun, Sıdıka Seda

Realism in art, when associated with political economy and philosophy, is not a field that has received much academic study. A work of art necessarily reflects a particular ideology or a particular worldview and is therefore political. The motion picture also reflects a particular worldview and mainstream motion pictures are often shaped by the dominant ideology, which is the reality of an idealistic worldview. When the production phase of a movie, the director and the director's worldview, the script, the budget, the advertising relations, in other words the production relations, are evaluate ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 27 Görüntülenme

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Çılgın bilim adamları ve etik: Frankenstein ve Dr. Moreau’nun Adası

Yavuz, Emin Erdem

Takıntıları nedeniyle bilimsel normların dışına çıkan ve edebi eserlerde uzun yıllardır kullanılmış olan “Çılgın Bilim İnsanı” arketipi insanlarda korkulara neden olmuş ve bilime karşı duyulan ön yargıyı körüklemiştir. Bu figürün yaygınlaşmasının en büyük nedenlerinden birisi, dünyanın en popüler eserleri arasında gösterilebilecek Frankenstein’dır. Dr. Victor Frankenstein ile başlayan hırslarına yenik düşüp bilimi kullanarak çevresindekilere zarar verme klişesi günümüzde bile birçok bilim kurgu eserinde kendisini göstermektedir. Aynı zamanda günümüzde bile hala tartışılan hayvanlar üzerinde ya ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 2 Görüntülenme

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Şâh I. Abbâs Dönemi (1587 – 1629) Bilim Faaliyetleri

Kar, Aykut

Safevî Devleti’nin tarihi incelendiğinde önemli bir dönüm noktası olarak görülen Şâh I. Abbâs döneminde (1587-1629) kurumların merkezîleştiği ve Avrupalı devletlerle temasının arttığı bir dönem olarak iz bırakmıştır. Şâh Tahmasb dönemi itibarıyla İsnâaşeriyye Şiîliği’ni halka tanıtmak amacıyla ülkeye gelmeye başlayan Cebel-i ‘Âmil âlimleri, Şâh I. Abbâs döneminde ise düzenli bir göç hareketi haline geldi. Yaşanan siyasî gelişmeler ile birlikte devletin kurulduğu ilk zamanlardan itibaren resmî kademelerde görev yapan Kızılbaşların yetkilerini ellerinden alan Şâh I. Abbâs, onların yerine Cebel-i ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 19 Görüntülenme

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Effects of using artificial intelligence on the certified public accountant profession: evidence from Istanbul certified public accountants

Alfares, Saja

Financial institutions' operations are being drastically altered by artificial intelligence (AI), which, as a result ofoperational efficiencies and savings of cost, is predicted to take over mundane jobs more and more. The field of AI has made great strides recently, especially in relation to the accounting industry, which has moved its focus from manual data entry using paper and pencil to automated data entry using computers and software. This research aims to study the level of awareness of the certified public accountants and their perceptions on the application of AI in the field of accou ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 19 Görüntülenme

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Once and always: friendship, hauntology and madness in the secret history and if we were villains

Derman Alkanat, Eda

The present thesis aims to explore and compare the concepts of friendship, hauntology and madness in two significant novels of the Dark Academia genre: The Secret History by Donna Tartt and If We Were Villains by M.L Rio. In the examination of the selected novels, this thesis displays the disintegration of friendship in the face of a tragic event like murder. Murder, as the collective doing of the friends, starts to haunt every aspect of their lives and becomes the trigger for frenzy of behaviour with lethal consequences.Considering the significance of friendship in college years, analyzing th ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 21 Görüntülenme

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Historical documents on the origin of the Gokturk Alphabet

Taş, Şaban

The Gokturk Khaganate serves as a role model state for contemporary Turkic states. This can be proven from various aspects such as language, culture, law, social life, and governance. Particularly, when focused on the subject of language and alphabet, it is possible to dilate on this foundation. The foundation of the Gokturk Alphabet emerges as a manifestation of the abstract and concrete accumulation of Turkish culture spanning thousands of years. When delving into the history of rock paintings, the earliest rock paintings belonging to the Turks appear in the Lena Rock Paintings area in Russi ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 13 Görüntülenme