Erişime Açık

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 105 Görüntülenme

Erişime Açık

Reflections of the black ghettoization process in the selected African - American plays in ethnically specific perspectives

İpek, Esra

Art makers have taken significant responsibilities and undoubtedly, all the African-American playwrights, like other artists, have struggled to convey their various purposes to their community for social mobility such as raising coloured people’s awareness, educating them about their circumstances, and making them take an active role in their liberation process rather than being passive. Thanks to this regeneration, the misconception about Afro-American history may be corrected from the beginning with the acceptance of the duality in their identities without ceasing one of them; Africanness an ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 13 Görüntülenme

Erişime Açık

Altay Türklerinin Çarlık Rusya’ya katılış sürecinde Altay dini misyonunun faaliyetleri (XIX.Yüzyıl)

Hüsgünel, Ali

Çarlık Rusya XVII-XIX. yüzyıllar arasında Altay Türklerinin yaşam alanlarını işgal etmek sureti ile yerel halklar üzerinde dini ve kültürel alanda düzenlemelerde bulundu. Altay’da XVIII. yüzyılın başlarında Hristiyanlık dinine çağrılar konar-göçer Altay halkları arasında bir revaç görmedi. Çarlık Rusya’nın Altay kolonizasyon faaliyetlerinin destekleyici kurumları arasında Altay Dini Misyonu önemli bir yer teşkil etti. Çarlık Rusya, 1828 yılından itibaren Rus Ortodoks Kilisesi vasıtasıyla devlet dini olan Ortodoksluğu yaymak, Rusya’nın çok uluslu ve dini açıdan farklı nüfusları arasındaki misyo ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 89 Görüntülenme

Erişime Açık

Tezer Özlü’nün yaşamın ucuna yolculuk ile Virginia Woolf’un Orlando eserlerinde yolculuk ve kadın

Çolak, Şeyma Ece

Bu tezde, Türk ve İngiliz Edebiyatlarında, 20. yüzyılda yaşamış iki kadın yazar olan Tezer Özlü ve Virginia Woolf’un modernizmin etkisinde ortaya çıkardıkları eserleri, akımın ve yaşadıkları dönemlerin onlarda bıraktıkları buhranları ve kendi içsel yolculukları ele alınmış ve feminist kuram çerçevesinde mukayese edilmiştir. Birbirine yapısal ve fikirsel olarak benzeyen Yaşamın Ucuna Yolculuk ve Orlando1 eserleri, yolculuk ve kadın temaları üzerinden, ortak ve farklı yönleriyle incelenecektir. Yazarların kendi hayatlarından, benliklerinden ilham alarak, kendi yolculuklarını dâhil ettikleri eser ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 42 Görüntülenme

Erişime Açık

20. Yüzyıl sanatında kullanılan hayvan figürünün psikolojik nedenleri ve etkileri

Can, Serap

In the case of the use of various styles, descriptions of human and animal relationships from the past to the present and works related to this situation are widely available. The impact of animals on human life and their place in people's lives have been discussed in many areas in terms of their values. In addition to being a nutritional element in human life, animals have been used as a source of inspiration, symbol and image in both thoughts, works of art and formations. When we look from the past to the present, it has been the case that the relationship between animals and humans has been ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 76 Görüntülenme

Erişime Açık

Attribution bias in the context of intergroug relations: The case of natives and immigrants

Akdoğdu, Deniz Beste

Ultimate attribution error (UAE) is the tendency to attribute negative outgroup behavior to disposition factor and negative ingroup behavior to external circumstances. This study investigates the UAE committed by Turkish individuals in the context of intergroup relations between Syrian immigrants and Turkish citizens in. The purpose of this study is to investigate the impact of the other's out-group status and perceptual salience on the UAE. We intended to investigate these effects using a Virtual Reality configuration with virtual agents of a Turkish national and a Syrian immigrant. We hypoth ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 79 Görüntülenme

Erişime Açık

Disclosing the “Other(s)” in Elif Shafak’s the island of missing trees and Christy Lefteri’s songbirds

Ouzoun, Gkioulai

This thesis aims to explore two contemporary novels, Elif Shafak’s The Island of Missing Trees and Christy Lefteri’s Songbirds by using Mikhail Bakhtin’s theoretical framework on language and the novel. The Bakhtinian concepts of heteroglossia, polyphony, and dialogism are used to unveil the different viewpoints which emerge through the utterances of the narrators and characters. The first aim of the thesis is to disclose the viewpoints which consider certain groups or entities as “other(s)”. The second aim is to analyze these viewpoints by employing ecocritical and ecofeminist theories. Ecocr ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 18 Görüntülenme

Erişime Açık

Factors that affect the intention to use e-learning sites: A study from the perspective of technology acceptance model

Tuna, Gözde

The internet is a major technological development changing our life. This study investigates students' intents to use of electronic learning (e-learning) platforms using Technology Acceptance Model, known as TAM. Our model consists seven variables mainly, technology related variables, instructor related factors, course related factors, perceived usefulness, known as PU, perceived ease of use, known as PEOU, enjoyment and intention to use. Data have been gathered through google forms. Likert type questionnaire and applied 209 adult students who are older than 20. Results shown that instructor a ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 67 Görüntülenme

Erişime Açık

The reflections of privalization policies in Turkish newspapers: The case of Türk Telekom

Çakmak, Bekir

Basically, this study, which deals with the ideological construction process carried out to create a common sense against privatization policies by using media tools, consists of four parts. In this context, in the first part, the emergence of capitalism, which forms the basis of neoliberal ideology, which is the intellectual infrastructure of privatization policies, and its transformation in the historical process are mentioned. The second part of the study is organized under two main headings. Under the first heading, the emergence of the concept of ideology and the perspectives of scientist ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 42 Görüntülenme

Erişime Açık

A study on the effects of business incubators on entrepreneurs under the light of positive psychology

Tüzemen, Burçin

Business incubators support the development of start-up companies by offering a protective environment and various support services. Since the appearance of incubators, academic studies focused mostly on hard issues like their contribution to the financial success of start-up companies. Nevertheless, when it comes to soft issues, more needs to be studied, The purpose of this research is to help close some of the gaps in the literature by focusing on the contribution of business incubators to the well-being of entrepreneurs. For that purpose, the effects of incubator services on the psychologic ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 71 Görüntülenme

Erişime Açık

“My birthplace hate I, and my love’s upon / This enemy town”: The Politics of Enmity in Coriolanus

Tatar, Yağmur

This study focuses on the politics of enmity in relation to the concepts of carnival and politics of friendship in Shakespeare’s late Roman play, Coriolanus. It further investigates the politics of enmity that reconstructs Coriolanus as a play through the play’s interpretation of the carnival politics, sacred Roman ideals, and the dichotomy between the figures of the friend and the enemy.

Preprint 2024 Yeditepe University Academic and Open Access Information System 31 Görüntülenme

Erişime Açık

Toplumsal değerler ve ideolojiler: Tıflî hikâyeleri ile Meddah Behçet Mahir Hikâyeleri’ndeki temsiller

Çatalkaya, Seda

Sözlü kültür ortamında doğan ve sözlü gelenek içerisinde yayılan halk hikâyeleri, muhtevasında ait olduğu kültürün toplumsal değerlerini barındırır. Toplumsal yasalar, halkın yaşam biçimi, dinî inançları bu gelenekte halk anlatılarına konu olur. IV. Murad Devri’nin İstanbul’unda geçen, büyük bir kısmı 1850-80 yılları arasında yayımlanan (17. yüzyıl) Tıflî Hikâyeleri ile (20. yüzyıl) Meddah Behçet Mahir Hikâyeleri içeriklerinde ait oldukları devirlerin toplumsal değerlerinden ve ideolojilerinden izler taşır. İcracı, dinleyici ve bağlam ekseninde toplumsal değerler, kurumlar ve töreler desteklen ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 25 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [16]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [1]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [16]

Yazar [KatkıdaBulunan] Kurum [11]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [2]

Yayıncı [2]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Serbes, Ecesu

İpek, Esra

Hüsgünel, Ali

Çolak, Şeyma Ece

Can, Serap

Akdoğdu, Deniz Beste

Ouzoun, Gkioulai

Tuna, Gözde

Çakmak, Bekir

Tüzemen, Burçin

Tatar, Yağmur

Çatalkaya, Seda