Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu

Erişime Açık

Social mobility from city to province in new Turkish cinema

Çağlar, Çağla

This thesis deals with the reflection of the concept of social mobility from the city to the province in the movies produced between the years 1990 and 2000, when the New Turkish Cinema came to the fore in Turkey. Before 1990, the mobility from the countryside to the city was on the contrary, towards the countryside again. For this reason, the homeland of the New Turkish Cinema is the countryside. Especially after 1990, the increasing importance of the countryside in cinema means a mood for the characters rather than being a place. In a perspective stretching from the end of the 90s to the 200 ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 83 Görüntülenme

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Middle school students’ preferences about animated series

Yardımcı, Aysel

Animated series are among the productions that children prefer to watch the most on television. Today, many children's channels broadcast uninterruptedly. Animated series, which have both entertaining and educational functions, can also be watched through devices such as tablets and televisions thanks to the developing technology. Children prefer different animation series in terms of quality, content and perception according to their age groups. It is important to determine the preferences of children, especially older children, about animated series. Within the scope of this research, 132 mi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 45 Görüntülenme

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Looming cognitive style as a predictor of social anxiety

Akbay, Ayşenaz

Looming Cognitive Style (LCS) has been proposed as a cognitive vulnerability factor specific to anxiety. This study aims to investigate the predictive role of LCS on trait and state social anxiety. With this purpose, for social anxiety manipulation, 30 participants were asked to make a short presentation about themselves. This relationship of concern was aimed to be investigated by assessing LCS and social anxiety assessments taken prior to the presentation. In this regard, the Demographic Information Form, Liebowitz Social Anxiety Questionnaire, Looming Maladaptive Style Questionnaire-Revised ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 110 Görüntülenme

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The other space: Heterotopia, memory and individuality in dystopian novels the memory police and the giver

Sarılale, Ecem

The aim of this paper is to explore the heterotopic nature of the concept of memory in dystopian fictions The Memory Police by Yoko Ogawa and The Giver by Lois Lowry comparatively and thereby to discuss that memory is possible to be applied as a means of oppression primarily through the destruction of this heterotopic space and individuality. The protagonists in both novels suffer from memory loss that is schemed by the totalitarian authority in their communities. In order to resist that authority, they are required to hold on to their memory which acts as a counter-site that is analysed throu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 82 Görüntülenme

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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 86 Görüntülenme

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Exhibition strategies of video works at Istanbul Biennials

Demirci, Öykü

The introduction of electronic image recording tools in the 1950s provided a unique structure that could affect the production processes of artists. At the beginning, video art was used by artists to criticize television and later on, artists developed new strategies using the possibilities of video from different disciplines and perspectives. Since 1960, artists have started to use video as a means of expression and video has spread rapidly. In Turkey, the spread of video art coincided with the 1990s, and the interest of artists in video art increased in the 2000s. The elements to be consider ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 80 Görüntülenme

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Customer reception of digitalization of retail services by financial institutions during covid-19 pandemic: the case of Turkey and Emea Region

Küçükbacak, Özge

The usage of the Internet in our daily life, the unstoppable development of technology and competition have made it necessary for financial institutions to work more technology oriented. Because banks have turned to digital banking applications. By using digital tools, people can to most of the things automated and faster that they have done manually in the past and ubiquitous mobile technologies introduced more opportunities for digital life style. In the context of COVID-19 consumers’ spending and banking preferences are rapidly evolving and retail banks face an urgent imperative to reshape ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 80 Görüntülenme

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Absurdism in communication based on Albert Camus

Durak, Gülberk

Albert Camus, one of the pioneers of existentialism and absurdism, identified the search for meaning in a meaningless universe as "absurd" by defining the limits of absurdism in his work The Myth of Sisyphus. According to him, a person knows that he will die while trying to add value to his life. This contradiction brings out the "absurd". Because death is a tragic end for Man. Another absurd work of Albert Camus, The Stranger is dominated by an incongruous sensibility. This novel of Camus, who argues that the world is absurd and meaningless, is considered one of the most important works o ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 201 Görüntülenme

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Once and always: friendship, hauntology and madness in the secret history and if we were villains

Derman Alkanat, Eda

The present thesis aims to explore and compare the concepts of friendship, hauntology and madness in two significant novels of the Dark Academia genre: The Secret History by Donna Tartt and If We Were Villains by M.L Rio. In the examination of the selected novels, this thesis displays the disintegration of friendship in the face of a tragic event like murder. Murder, as the collective doing of the friends, starts to haunt every aspect of their lives and becomes the trigger for frenzy of behaviour with lethal consequences.Considering the significance of friendship in college years, analyzing th ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 92 Görüntülenme

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Analyzing baksı museum through the search for the center in today’s art

Özgüz Çelik, Ebru

This thesis is based on the understanding of center in art; examines the displacement of the dominant forces of art along with economic, political or social changes and the reasons for this change. By examining this change from the Renaissance period to the present day, by tracing the similarities and contrasts in the past and present, through the conditions that led to the formation of these centers, their artistic production and consumption between these periods and today, the circulation of artistic productions in the world, museology, and collections, we answer the question of whether we c ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 92 Görüntülenme

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Factors that affect the intention to use e-learning sites: A study from the perspective of technology acceptance model

Tuna, Gözde

The internet is a major technological development changing our life. This study investigates students' intents to use of electronic learning (e-learning) platforms using Technology Acceptance Model, known as TAM. Our model consists seven variables mainly, technology related variables, instructor related factors, course related factors, perceived usefulness, known as PU, perceived ease of use, known as PEOU, enjoyment and intention to use. Data have been gathered through google forms. Likert type questionnaire and applied 209 adult students who are older than 20. Results shown that instructor a ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 62 Görüntülenme

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Global art market and art economy after 2000 and Turkey: The evolution, resilience, and global prominence of the Turkish art market

Üler Kaprol, Tuğçe

The term "market" has deep historical roots, evolving from a physical space for trade to an abstract concept symbolizing the exchange of goods and services. In the sociology of art, Pierre Bourdieu has shaped a distinctive path of research, emphasizing taste judgments, cultural power, and cultural capital as tools for social dominance. This foundation aids in understanding the intricacies of the art market. Over time, art has transformed into an alternative investment for corporate entities, wealth managers, banks, and individuals, driven by economic shifts since the 1980s. The 1980s saw the p ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 53 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [3]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Çağlar, Çağla

Yardımcı, Aysel

Akbay, Ayşenaz

Sarılale, Ecem

Seçilmiş, Nuri Tolga

Demirci, Öykü

Küçükbacak, Özge

Durak, Gülberk

Derman Alkanat, Eda

Özgüz Çelik, Ebru

Tuna, Gözde

Üler Kaprol, Tuğçe