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Yayın Tarihi : 2023 ✕Dil : eng ✕Yayın Turu [Akademik] : Preprint ✕Yayın Turu [Akademik] : Preprint ✕Koleksiyon : Ön Baskı Yayınlar ✕Koleksiyon : Ön Baskı Yayınlar ✕
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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

Gender representation in television advertising and stereotypes on women in advertisements

Üçkaleler, Beyza

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 112 Görüntülenme
Erişime Açık

Securitization of climate change induced migration: analysis of the European Union discourses and policies

Saygı, Dilek

Migration has always been a way for people to reach a better life and a strategy to adapt to changing conditions. Since the early 1000s, climate-related environmental changes have begun to directly impact communities whose way of life is dependent on nature and local resources. Owing to climate change, which is mostly a result of human activity, and the devastating environmental changes it has created, people have begun to relocate voluntarily or forcefully, to abandon their homelands, and these migrations within the country or across borders are now evident. The International Organization for ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 77 Görüntülenme
Erişime Açık

Urban collective memory inside and outside social media: The case of Izmit historical Tekel building

Kuk, Şebnem

This research examines the relationship between the demolition of the Izmit Historical Tekel Building Wall, located in the center of Izmit and demolished on April 3, 2021, and its relationship with collective memory. The aim of the research is to understand how the Izmit Historical Tekel Building Wall has a place in online and offline collective memory, how the recent demolition of the wall is perceived by the residents of that neighborhood, and how it makes them feel. Within the scope of this purpose, the research will analyze how this demolition is received in the reader’s comments on the ne ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 66 Görüntülenme
Erişime Açık

The effects of stereotypes which are imposed through media on the creativity of children during the early puberty: the concept of goodness and badness

Cenk, Saime Özge

The aim of this thesis is to understand how much children in early puberty get affected by the stereotypes that are presented through media. Also, it aims to elaborate how much these children manage to get out of these stereotypical patterns in situations that require them to use their own creativity. To understand how much they can cross the stereotypical borders as they think during a creative process, students are asked to illustrate goodness and badness in human forms in focus group sessions held in different types of schools located in Istanbul and Mardin. The illustrations are then stati ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 107 Görüntülenme
Erişime Açık

The influence of visual movement priming on novel and conventional metaphor comprehension: an eye-tracking study

Çora, Çağatay

Understanding metaphors is key to language processing. This research examined the influence of visual priming on action metaphor comprehension, addressing a critical gap in understanding cognitive mechanisms behind language comprehension. Based on the principles of embodied cognition, the research investigated how visual priming impacts comprehension of action metaphors, both novel and conventional, and literal action verbs. An experimental design was adopted, with eye-tracking technology used to capture eye movements as participants read metaphor-rich sentences. We executed a repeated measure ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 57 Görüntülenme
Erişime Açık

Comparison and future of mobile gaming platform with other platforms along with people’s gaming habits and predispositions

Tınç, Sertaç

Today, smartphones have become a necessity for everyone. It is used by people of all ages, regardless of whether they are children or the elderly. Therefore, it is more accessible than other gaming platforms. Mobile games have become a platform where people can spend time comfortably while having fun in daily life, and it has also become one of the most popular game platforms of our time This article consists of information about comparison of mobile game platform with other platforms and opinions about its future profile, as well as opinions formed by analyzing and evaluating data with quanti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 92 Görüntülenme
Erişime Açık

Time symbol and concept of time in painting from the XX century to the present

Müsevitoğlu, Tetiana

This dissertation examines the symbol and concept of time in art from the 20th century to the present. In addition, it investigates and evaluates the relationship between art and symbol in the context of ideational and plastic arts. Furthermore, this dissertation investigates the relationship of the array of artworks between new aspects of artistic creativity and symbolism and perception, a modern way of creating new time symbols and their transfer to the audience. Finally, this study investigates the external effects of the diversity of trends in Western art on artists and artist groups such ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 110 Görüntülenme
Erişime Açık

Istanbul’s ghost stories: Investigating the urban gothic space in Ahmet Ümit’s “A Memento for Istanbul” and Barbara Nadel’s “Land of the Blind”

Hamzalar, Yeşim

This dissertation examines the representations of Istanbul as an Urban Gothic Space in Ahmet Ümit’s “A Memento for Istanbul” and Barbara Nadel’s “Land of the Blind”. The study explores the urban space of Istanbul and argues for its palimpsestic nature, haunted by the blood and memories of the past civilizations and empires that it was once home to. Further emphasis is placed on the constant tug of war between the old and the new and East vs West. The supernatural and various transgressions which are manifested mainly in the historical parts of the urban city are investigated by employing vario ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 88 Görüntülenme
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