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Bulunan: 113 Adet 0.001 sn
Yayın Tarihi : 2023 ✕Dil : eng ✕Yayın Türü [Ortam] : application/pdf ✕Yazar Departmanı : Yeditepe University ... ✕Koleksiyon : Ön Baskı Yayınlar ✕
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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

Consumer behavior in automotive industry in Turkey: research on shopping practices and buying behaviors of b and c segment automotive consumers

Gülsen, Deniz Gökçe

This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 62 Görüntülenme
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Impact of IT teams on digital transformation and innovation

Çulha, Samet

In today's rapidly evolving business landscape, digitization has become an essential aspect for companies across various industries. The integration of digitization has resulted in improved efficiency, productivity, and profitability for businesses. The transition towards digitization has allowed companies to streamline operations, reach new customers and markets, minimize costs, and increase their revenues. As the world becomes increasingly interconnected, companies that fail to embrace digital transformation may risk becoming irrelevant and missing out on opportunities for growth. Therefore, ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 83 Görüntülenme
Erişime Açık

Strategic advice seeking behavior of different leadership styles and its impact on strategic decision outcomes: an overview of Turkish companies

Gül, Ahmet Furkan

Decision making, and strategic decision making have been a focal and popular area of management literature, and numerous scholars have conducted thorough research to explain the relationships between each antecedent, characteristic, or variable and the outcomes of the strategic decision process. In addition, recent studies have looked at decision making from an upper echelons" perspective and tried to investigate how the top management teams, boards of directors, and CEOs in organizations take such strategic decisions. Scholars have also looked at how these executives seek and utilize essentia ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 328 Görüntülenme
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The philosophical position of Kant between neo-kantians and Heidegger kantian critique as protemetaphysica

Çılgın, Ozan

This study is based on a comparison of two interpretations which have been developed on Kant's philosophy. The first of these interpretations belongs to Heidegger and claims that Kant's philosophy is fundamentally an ontology, moreover a fundamental ontology based on the analysis of finite human whatness. He grounds this claim by arguing that Kantian criticism constitutes the subjectivity of the subject in a temporal context. Thus, the Kantian representation of the subjectivity of the subject emerges almost as an analytic of Dasein. The second interpretation belongs to the Marburg school of th ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 71 Görüntülenme
Erişime Açık

The reproduction of the self-made man myth through Netflix : a comparative analysis on Netflix's original series

Benli, İpek Beril

Netflix is currently the subject of various academic discussions in addition to its widespread commercial success over the last two decades. This study seeks to make a contribution to the academic literature by examining whether Netflix, an American media and entertainment company, truly "thinks local and acts global" in accordance with its motto or instead promotes the myth of the self-made man, one of America's founding myths, and, thus, reproduces capitalist hegemony. By examining Netflix’s three original teen series created in three distinct nations, Sex Education, Elite, and Aşk 101, this ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 71 Görüntülenme
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