Erişime Açık

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 96 Görüntülenme

Erişime Açık

The mediating role of shame and guilt in the relationship between parentification and separation-ındividuation

İlbak, Ayşe Nur

In this study, the main purpose was to explore the mediating roles of shame and guilt in the relationship between parentification and separation-individuation. In order to measure the relationships between variables, data was collected through an online survey with the participation of 384 individuals between ages 18 and 58. Parentified Child Scale-Adult Version, Separation-Individuation Inventory, The Trait Shame and Guilt Scale and Demographic Information Form were used to assess these variables respectively. Quantitative research methods were used through the SPSS : 1) correlational analysi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 62 Görüntülenme

Erişime Açık

The complex relationship between capitalism, medicine and the media: Function of corporate websites in the commodification of health

Yener, Özlem Sungur

Health communication has emerged as a significant instrument during the process of the commodification of the health care services under the influence of the neoliberal policies. In this process, the concepts of health and disease have been transformed into instruments that serve accumulation of capital and the communication channels also played a determining role in this transformation. Instruments of mass communication have been influential in the marketing of the health-care services and shaping the society’s perceptions related to health. Especially, the internet-based communication platfo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

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Impact of the energy issue on Turkey’s Easten Mediterranean policy

Öztürk, Gökçe

Energy and its security is one of the most important issues in making of a foreign policy. Seeking of alternative energy resources and having their own share, stirred the Eastern Mediterranean with the discoveries of hydrocarbon reserves. The fact that Turkey is highly dependent on energy resources, that its consumption rates are increasing year by year, and that it aims to be the energy hub that transfers energy to Europe, has also led Turkey to want to be part of the energy equation that is emerging in the Eastern Mediterranean. Although the parties to this equation excluded Turkey. Turkey t ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 62 Görüntülenme

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The mediating role of psychological capital in the relationship between agile leadership and employee intrapreneurship: An empirical study in Turkey

Nurdağ, Veysel Karani

This research aims to undertake an extensive investigation into the correlation among agile leadership, employee intrapreneurship, and psychological capital. By examining the impact of psychological capital on employee intrapreneurship, this study seeks to make a valuable contribution to the academic literature.While there is an increasing interest in the concepts of agile leadership and employee intrapreneurship, there is a lack of comprehensive research exploring their relationship with psychological capital. The suggested study will employ an interdisciplinary approach, combining the pertin ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 75 Görüntülenme

Erişime Açık

A study on the effects of business incubators on entrepreneurs under the light of positive psychology

Tüzemen, Burçin

Business incubators support the development of start-up companies by offering a protective environment and various support services. Since the appearance of incubators, academic studies focused mostly on hard issues like their contribution to the financial success of start-up companies. Nevertheless, when it comes to soft issues, more needs to be studied, The purpose of this research is to help close some of the gaps in the literature by focusing on the contribution of business incubators to the well-being of entrepreneurs. For that purpose, the effects of incubator services on the psychologic ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 68 Görüntülenme

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Attribution bias in the context of intergroug relations: The case of natives and immigrants

Akdoğdu, Deniz Beste

Ultimate attribution error (UAE) is the tendency to attribute negative outgroup behavior to disposition factor and negative ingroup behavior to external circumstances. This study investigates the UAE committed by Turkish individuals in the context of intergroup relations between Syrian immigrants and Turkish citizens in. The purpose of this study is to investigate the impact of the other's out-group status and perceptual salience on the UAE. We intended to investigate these effects using a Virtual Reality configuration with virtual agents of a Turkish national and a Syrian immigrant. We hypoth ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 73 Görüntülenme

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Fact-checking in the postmodern era

Balcı, Habib

In this thesis, we have tried to evaluate the concept of fact-checking, which constructs a new discourse in the media industry in parallel with the concept of post-truth, and within this framework, we have tried to evaluate how fact-checking channels evaluate the concepts of truth and lies within the framework of Postmodern thought, as well as focusing on the question of whether fact-checking tools, which claim to be a fact-truth, are the new gate-keepers of the new media and which truths or lies these platforms open their eyes to and which ones they close to (such as peak a boo). Indeed, Post ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 46 Görüntülenme

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A study of the best practices and procedures of risk mitigation techniques in elastic supply chain management in government sector in Jordan. “a case study on Arab Potash Company”

Abdulhameed, Zainab

Recently, managing risks in the supply chain has taken on great importance due to the vulnerability of the supply chain and the importance of mitigating any disruptions that can affect the business. In a world of highly changeable events, the number of upcoming risks is increasing, and managers' strategies to mitigate these risks should be studied and noted to help mitigate similar issues in the future. Risks in the supply chain tend to occur infrequently but can have significant consequences for a company. Supply chain management has been crippled by the coronavirus epidemic, affecting variou ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 70 Görüntülenme

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Instrumental use of corporate social responsibility and capitalist activism

Öztürk, Elmas Sahra

This study highlights how the concept of “social responsibility” has been transformed into “corporate social responsibility” (CSR) which is detached from its both etymology and epistemology, and investigates how and in what ways the concept of “corporate social responsibility” in which the concept of “social responsibility” has been transformed as an invention of instrumental reason, is implemented by organizations for their own purposes to ensure their sustainability within the capitalist system. The objectives found out and identified in this study are examined under four headings; CSR for b ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 70 Görüntülenme

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An analysis of the impact of social media on rational voting behavior of generation Z

Haser, Serkan

Developing Information and Communication Technologies have significantly changed lifestyle and many areas of life. As the new media has increased effect in intelligence, content producing etc., and network systems have become an integral part of life, we are witnessing accelerated flow of information. Individuals have started to quickly access all kinds of information their countries and across the world. All these developments are inevitably reflected in political life. As a matter of fact, political actors inevitably need to update and innovate their methods of reaching Generation Z. In part ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 67 Görüntülenme

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The influence of website quality on customer purchase intentıon through the mediating role of E-satisfaction and flow experience

Turgut, Merve

To attract customers and ensure a competitive advantage in the e-commerce environment, it is crucial to identify which website attributes encourage customers to purchase by making them more satisfied and offering an online customer experience. Although various website attributes have been widely analysed in the literature based on traditional marketing theories, there are limited studies that have applied the holistic view to categorise these website attributes and online consumer experience regarding flow state. Inspired by the DeLone and Mclean IS model and flow theory, this study is the fir ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 40 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [14]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [1]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [14]

Yazar [KatkıdaBulunan] Kurum [11]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Serbes, Ecesu

İlbak, Ayşe Nur

Yener, Özlem Sungur

Öztürk, Gökçe

Nurdağ, Veysel Karani

Tüzemen, Burçin

Akdoğdu, Deniz Beste

Balcı, Habib

Abdulhameed, Zainab

Öztürk, Elmas Sahra

Haser, Serkan

Turgut, Merve