Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu

Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 13 Görüntülenme

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The mediating role of psychological capital in the relationship between agile leadership and employee intrapreneurship: An empirical study in Turkey

Nurdağ, Veysel Karani

This research aims to undertake an extensive investigation into the correlation among agile leadership, employee intrapreneurship, and psychological capital. By examining the impact of psychological capital on employee intrapreneurship, this study seeks to make a valuable contribution to the academic literature.While there is an increasing interest in the concepts of agile leadership and employee intrapreneurship, there is a lack of comprehensive research exploring their relationship with psychological capital. The suggested study will employ an interdisciplinary approach, combining the pertin ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

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From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 19 Görüntülenme

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Online psychotherapy setting and Its reflections on Therapeutic relationshipduring Covid-19 pandemic

Özkan Ordulu, Nazlıcan

The purpose of this study was to explore how psychotherapy setting is affected by the mandatory conversion from face-to-face psychotherapy setting to online platforms due to COVID-19 pandemic restrictions, mainly with respect to the relationship between subjective perceptions and/or experiences regarding COVID-19 and therapeutic alliance for both psychotherapists and patients. A sample of 94 Turkish participants which consisted of 62 psychotherapy patients and 32 mental health professionals filled out the questionnaire whilst semi-structured interviews were done with nine psychotherapists and ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 21 Görüntülenme

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Attitudes towards emotional abuse in romantic relationships from a gender perspective

Sunay, Uhde Serenay

Emotional abuse is one of the most challenging forms of violence to define, and many individuals often unknowingly experience emotional abuse. Existing literature has found that individuals who have experienced psychological abuse tend to suffer from depression, low self-esteem, a decreased sense of autonomy, fear, and an increased risk of suicide. Studies on emotional abuse between partners in romantic relationships are limited. In this study, the attitudes of Turkish university students and individuals with university degrees or above towards emotional abuse were investigated. Gender differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 36 Görüntülenme

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The case of Marginalised Victorian women: An analysis of Charles Dickens’s Oliver Twist and hard times through Kate millett’s feminism

Kırmızıgül, Tuba

The present dissertation aims to analyse Victorian society and its reflection in the 19th-century novels such as Hard Times and Oliver Twist within the feminist framework. Discriminative attitudes in a patriarchal society and how females meet abuse from childhood are among the main concerns; therefore, these are also examined with a great emphasis and added to the research. Their miserable condition inspires the author of this study to shed light upon the women and children within their fictionalisation both in the Victorian novels and in different periods. Kate Millett’s Sexual Politics is co ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 32 Görüntülenme

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Securitization of climate change induced migration: analysis of the European Union discourses and policies

Saygı, Dilek

Migration has always been a way for people to reach a better life and a strategy to adapt to changing conditions. Since the early 1000s, climate-related environmental changes have begun to directly impact communities whose way of life is dependent on nature and local resources. Owing to climate change, which is mostly a result of human activity, and the devastating environmental changes it has created, people have begun to relocate voluntarily or forcefully, to abandon their homelands, and these migrations within the country or across borders are now evident. The International Organization for ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 22 Görüntülenme

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The influence of visual movement priming on novel and conventional metaphor comprehension: an eye-tracking study

Çora, Çağatay

Understanding metaphors is key to language processing. This research examined the influence of visual priming on action metaphor comprehension, addressing a critical gap in understanding cognitive mechanisms behind language comprehension. Based on the principles of embodied cognition, the research investigated how visual priming impacts comprehension of action metaphors, both novel and conventional, and literal action verbs. An experimental design was adopted, with eye-tracking technology used to capture eye movements as participants read metaphor-rich sentences. We executed a repeated measure ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 25 Görüntülenme

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The Turkish right and the Republican People's Party - the case of 1977 general elections

Arslan, Fahri Kaan

The definition of ideological cleavage in Turkish political life through the concepts of right and left began with the orientation of the Republican People's Party to the Left of Center in the 1960s. This separation evolved into a deep polarization and social crisis that would turn into a low-intensity civil war during the 1970s. The 1977 General Elections were held in this crisis atmosphere. In this framework, the political characteristics of the period within the scope of our study have been tried to be scrutinized through the right-left divergence. This thesis aims to analyze the points of ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 22 Görüntülenme

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The effectiveness of developing a new experimental educational syllabus for teaching user interface mobile app design to students of visual communication design in Amman, Jordan

Humaid, Shahd

It is becoming more and more essential to use mobile applications.Therefore, user interface mobile applications become more popular. Despite its importance, UI courses for mobile applications design are not a part of all graphic design syllabi at Jordanian universities for visual communication design, resulting in graduates with scant knowledge of the subject. Thus, it is common for newly graduated students to self-educate through online courses or to be trained by companies, which are often non-academic and commercial. Thus, the purpose of this study is to develop a novel educational syllabus ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 47 Görüntülenme

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The other space: Heterotopia, memory and individuality in dystopian novels the memory police and the giver

Sarılale, Ecem

The aim of this paper is to explore the heterotopic nature of the concept of memory in dystopian fictions The Memory Police by Yoko Ogawa and The Giver by Lois Lowry comparatively and thereby to discuss that memory is possible to be applied as a means of oppression primarily through the destruction of this heterotopic space and individuality. The protagonists in both novels suffer from memory loss that is schemed by the totalitarian authority in their communities. In order to resist that authority, they are required to hold on to their memory which acts as a counter-site that is analysed throu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 14 Görüntülenme

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Ideology and U.S. Foreign policy in the post-wilsonian era: an analysis of American foreign policy as a derivative of political tradition based on the idealism-realism spectrum

Kerçek, Harun

Ideology, as a system of ideas characterizing that forms the basis of theories and policies, shapes the way in which citizens and politicians conceptualize foreign policy. In analyzing the determinants of American foreign policy in the post-Wilsonian era, this research considers realism and idealism to be the two opposing foundational ideologies upon which additional systems in political thought are founded. An analysis of ideologies, in this sense, from isolationism to neoliberalism and expansionism demonstrates that the core ideological roots found in American policy doctrines are formed as ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Taşkın Akkoyun, İlayda

Nurdağ, Veysel Karani

Tosun, Aslı

Özkan Ordulu, Nazlıcan

Sunay, Uhde Serenay

Kırmızıgül, Tuba

Saygı, Dilek

Çora, Çağatay

Arslan, Fahri Kaan

Humaid, Shahd

Sarılale, Ecem

Kerçek, Harun