Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu

Erişime Açık

Gender representation in television advertising and stereotypes on women in advertisements

Üçkaleler, Beyza

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 64 Görüntülenme

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Relationship between personality and effective decision making in online shopping - introducing a holistic personality system: Enneagram

Karakaya, Mehmet Fatih

Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 37 Görüntülenme

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Weaponizing energy: Anthropological approach to future of war

Yanar, Banu

This thesis intends to offer an explanation to the evolution of war along technological developments mainly focusing in laser systems. The anthropological discussion of the study is based on Actor-Network Theory revealing the interaction among human and nonhuman participants of war network. Laser weapon systems are explained supported by the literature search, fieldwork, and interviews. The study seeks to demonstrate an alternative future perception of war with the integration of laser systems. The redefined character of war can be described as laser-integrated flexible network with human act ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 103 Görüntülenme

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The effectiveness of developing a new experimental educational syllabus for teaching user interface mobile app design to students of visual communication design in Amman, Jordan

Humaid, Shahd

It is becoming more and more essential to use mobile applications.Therefore, user interface mobile applications become more popular. Despite its importance, UI courses for mobile applications design are not a part of all graphic design syllabi at Jordanian universities for visual communication design, resulting in graduates with scant knowledge of the subject. Thus, it is common for newly graduated students to self-educate through online courses or to be trained by companies, which are often non-academic and commercial. Thus, the purpose of this study is to develop a novel educational syllabus ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 106 Görüntülenme

Large-scale forecasting of large fluctuations using wavelet coherence and multifractal behavior and developing wavelet coherence for multiple time series

Oygur, Tunç

Shocks, jumps, booms, and busts are typical large fluctuation markers that appear in crisis. Identifying financial crises and estimating leading indicators with strong relations during crisis periods have an essential role in the literature. This thesis examines the dynamic co-movements of leading indicators' multifractal features to identify financial crises due to large fluctuations. The detected dynamic relationships predict leading indicators with scale-by-scale analysis and make large-scale predictions better than challenger models. As a natural result of these studies, the n-dimensional ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 30 Görüntülenme

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The investment strategies of art funds

Angün, Pelin

This thesis study examines the conditions that laid the groundwork for art funds in particular, their formation and development processes, and subsequently analyses the properties of art funds as a type of investment fund, and their structure and diversity, ultimately closely examining their investment strategies in detail through examples. Although artworks have been known to be valuable for centuries, the classification and acceptance of artworks as an asset class is a newer phenomenon that occurred in the last century. The operating mechanisms unique to the art markets evolved within the li ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 84 Görüntülenme

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Contributions of organizations in Istanbul Unkapani to popular music between 1960-2000

Or, Bora

This study is important in terms of contextualizing the scattered dissident voices that have developed in the Turkish geography, regardless of genre, within a broad perspective. It offers an uncommon combination of texts on music, art, social sciences, etc. Most of the studies on music to date have not touched upon the Unkapanı record stores bazaar. In this study, Unkapanı İMÇ (Istanbul ManifaturacılarÇarşısı)'s organizations from its first establishment until the time it lost its popularity, communication tools such as radio, cinema, TV used in the spread of popular music, the formation of Un ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 50 Görüntülenme

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Transformation of cyberpunk films in hollywood remakes: a comparative historical analysis

Aktaş İlcik, Ece

The last decade has seen an increase in Hollywood productions of cyberpunk films. These films, designed as remakes or sequels, appeal to both old fans of the cult original films and new audiences. The subject of this research is how the remakes, which aim to guarantee the box office undergo changes and how they fit into the system compared to the originals. In the research, it has been attempted to reveal how these change narratives have been integrated into current policies and the system compared to the originals, and to determine and show in which contexts this transformation of the remakes ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 31 Görüntülenme

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New inclinations in the museumification process of private museums in turkey after 2010

Salar, İlkay

This study comprises the development of art collectorship in Turkey through the concept of collections and in comparison with the Western world, the transformation of these art collections into private museums in the 2000s, and the new inclinations regarding the location choices of private museums after 2010. Ever since the prehistoric period, humans have researched, discovered, and collected, evolving over the centuries to do it consciously and consistently, becoming collectors, and later, with rational categorization and institutionalization, secularizing their collections, thus establishing ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 31 Görüntülenme

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Attribution bias in the context of intergroug relations: The case of natives and immigrants

Akdoğdu, Deniz Beste

Ultimate attribution error (UAE) is the tendency to attribute negative outgroup behavior to disposition factor and negative ingroup behavior to external circumstances. This study investigates the UAE committed by Turkish individuals in the context of intergroup relations between Syrian immigrants and Turkish citizens in. The purpose of this study is to investigate the impact of the other's out-group status and perceptual salience on the UAE. We intended to investigate these effects using a Virtual Reality configuration with virtual agents of a Turkish national and a Syrian immigrant. We hypoth ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 48 Görüntülenme

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Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 61 Görüntülenme

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The importance of Turkish-Soviet relations during the early republican period in Turkey

Akın, Utku

During the World War I, the Tsarist regime was overthrown by the socialist revolution in 1917. In recent times, a national struggle process has also been experienced by Türkiye. In this period, Turkish-Soviet relations started in the axis of anti-imperialist struggle. During the days of the Turkish War of Independence, the close political relations established between the Ankara Government and Soviet Russia against the Western states, from the proclamation of the Republic in 1923 to the World War II. It continued until the end of World War II in 1945. Turkish-Soviet relations in the early Repu ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 30 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [2]

Yayıncı [2]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Üçkaleler, Beyza

Karakaya, Mehmet Fatih

Yanar, Banu

Humaid, Shahd

Oygur, Tunç

Angün, Pelin

Or, Bora

Aktaş İlcik, Ece

Salar, İlkay

Akdoğdu, Deniz Beste

Serbes, Ecesu

Akın, Utku