Erişime Açık

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 26 Görüntülenme

Erişime Açık

The reflections of privalization policies in Turkish newspapers: The case of Türk Telekom

Çakmak, Bekir

Basically, this study, which deals with the ideological construction process carried out to create a common sense against privatization policies by using media tools, consists of four parts. In this context, in the first part, the emergence of capitalism, which forms the basis of neoliberal ideology, which is the intellectual infrastructure of privatization policies, and its transformation in the historical process are mentioned. The second part of the study is organized under two main headings. Under the first heading, the emergence of the concept of ideology and the perspectives of scientist ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 6 Görüntülenme

Erişime Açık

Okofeminist Edebiyat eleştirisi (dünyaya orman denir ve doğa tarihi üzerinde bir uygulama)

Kabak, Özge

Feminizm, çevreci teoriler ve ekofeminizmin edebiyatta yerini alması ile meydana gelen ekofeminist edebiyat eleştirisi özellikle kadın ve çevre özelinde tahakküm altına alınan tüm grupların edebiyattaki tezahürleri ile oluşmuştur. Bunun yanı sıra ekofeminist edebiyat, silahlanma ve savaş karşıtlığı; kimyasal silah kullanımı gibi hem ortaya çıktığı 70’li yılların hem de hala günümüzde önemli bir yere sahip olan toplumsal meselelerin edebiyat penceresinden görünür hale getirilmesini sağlamıştır. Ekofeminizm, ataerkil toplumsal yapılanmada aşağı görülen kadın, doğa, hayvan; farklı cinsel yöneliml ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 25 Görüntülenme

Erişime Açık

The relationship between separation individuation process and Orthorexia Nervosa: The mediator role of vulnerable Narcissism

Küçük, Ceren

In this study, it was aimed to examine the mediating role of vulnerable narcissism in the relationship between separation-individuation process and orthorexia nervosa. 238 participants ages between 18 and 49 participated in the study. “Sociodemographic Information Form”, “Separation-Individuation Form”, “Orto-11” and “Pathological Narcissism Inventory were used on participants. In the analysis, the first Pearson Correlation was applied to examine the relationship between separation-individuation, orthorexia nervosa and vulnerable narcissism. After the correlation analysis, the mediation was co ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 40 Görüntülenme

Erişime Açık

A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 31 Görüntülenme

Erişime Açık

Functions of autobiographical remembering and Its relation to affective Neuroscience personality traits in healthy and pathological aging

Mutafoğlu Sarıbay, Merve

Autobiographical memory (ABM) refers to our personal past experiences. How we remember these experiences has been widely studied for decades, whereas why we remember those memories (i.e., functions of ABM) has gained attention only recently. However, functions of autobiographical remembering in people with dementia has been completely unexplored. This study aims to investigate ABM functions in patients with episodic memory deficits (i.e., patients with amnestic Mild Cognitive Impairment and early-stage Alzheimer’s Dementia) as well as cognitively healthy individuals, besides the relationship b ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 35 Görüntülenme

Erişime Açık

Personalized evaluation of oxygen and carbon dioxide exchange in Covid-19 patients with regard to energy homeostasis

Yılmaz, Bayram

The COVID-19 does not proceed the same way in every patient. It may interfere with both oxygen (O2) and carbon dioxide (CO2) exchange in the alveoli; therefore, prevent ATP generation; subsequently, restrict energy supply for the life processes of the patient. Data sets representing the course of the COVID-19 in four patients, where the disease followed dissimilar paths were reassessed after the end of the treatment, by focusing on the respiratory and metabolic energy related parameters (FiO2, PaO2, SaO2, PaCO2) and the other parameters such as HCO3, lactate, body temperature, C-reactive prote ...Daha fazlası

Preprint 2021 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

Erişime Açık

Ahmet Ertegün’s art management perspective: Atlantic records

Aksüt, Çiğdem

This study aims to examine the art management perspective of Ahmet Ertegün through Atlantic Records. This study is significant in terms of revealing the effects of a music company director’s life and personal characteristics on the music company he has established and the place of the said company in the music industry. The research was planned and conducted as a case study in a qualitative design. Case studies are based on “how” and “why” questions and allow the researcher to deeply examine a phenomenon or event that he cannot control. This study sought an answer to the question of “what is g ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 20 Görüntülenme

Erişime Açık

Impact of IT teams on digital transformation and innovation

Çulha, Samet

In today's rapidly evolving business landscape, digitization has become an essential aspect for companies across various industries. The integration of digitization has resulted in improved efficiency, productivity, and profitability for businesses. The transition towards digitization has allowed companies to streamline operations, reach new customers and markets, minimize costs, and increase their revenues. As the world becomes increasingly interconnected, companies that fail to embrace digital transformation may risk becoming irrelevant and missing out on opportunities for growth. Therefore, ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 38 Görüntülenme

Erişime Açık

The concept of emptiness in art and it's reflections on landscape painting

Çöplü, Fatma Selin

In this research, the definition and the meaning of concept of emptiness will be explored, and the relationship between the concept of nature and the concept of nature by the effect of sky, mountain, road and sea images in landscape paintings will be researched. In this process, not only landscape painting but also the changing ways of looking at the landscape are included. The aim of the research is to examine landscape painting in the context of the concept of emptiness by looking at major artists, groups and exhibitions from a conceptual framework. An artist working in the field of landscap ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 19 Görüntülenme

Erişime Açık

Comparative analysis of virtual games with video games: preferences of players worldwide

Ahtaq, Salah Eddine

The emergence of virtual reality in recent years has primarily focused on user interfaces, visual simulation, and 3D graphics. However, the community's interest in virtual reality has shifted towards the gaming industry in order to reach a larger audience. This thesis aims to study the differences and similarities between virtual games and traditional video games in order to determine user preferences and opinions. Over 60 days (April 1st - May 31st, 2023), an online survey gathered 300 comprehensive responses, revealing substantial insights, and 4 interviews have been conducted with 4 volunte ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 26 Görüntülenme

Erişime Açık

6698 Sayılı kişisel verilerin korunması kanunu kapsamında açık rıza

Erdoğmuş, Elif

Kişisel verilerin korunması hakkı, veri ihlallerinin artması doğrultusunda uluslararası düzenlemeler ve hukukumuzda 6698 sayılı Kişisel Verilerin Korunması Kanunu’nun yürürlüğe girmesi ile birlikte büyük bir önem kazanmıştır. Çalışmamızda genel itibari ile 6698 sayılı Kişisel Verilerin Korunması Kanunu, Avrupa Birliği mevzuatı ve diğer uluslararası metinler çerçevesinde kişisel verilerin işlenmesi, kişisel verilerin işlenmesinde hukuka uygunluk sebepleri ve özellikle de kişisel verilerin işlenmesinde hukuka uygunluk sebeplerinden biri olan “açık rıza” kavramı ele alınmıştır. Çalışmamızda dört ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 15 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [2]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [2]

Yayıncı [3]

Erişim Hakkı [1]

Yayın Turu [Akademik] [2]

Tosun, Aslı

Çakmak, Bekir

Kabak, Özge

Küçük, Ceren

Seçilmiş, Nuri Tolga

Mutafoğlu Sarıbay, Merve

Yılmaz, Bayram

Aksüt, Çiğdem

Çulha, Samet

Çöplü, Fatma Selin

Ahtaq, Salah Eddine

Erdoğmuş, Elif