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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

Financial performance measurement with cash flow ratios: a research and comparison on borsa istanbul (BIST) main metal industry and accomodation sector

Gürdal, Banu İpek

As soon as people start to earn the money that their labor deserves, they begin to control their cash inflows and outflows. This control is more important for businesses established for profit making. Businesses that want to control their cash flows in a more detailed and neat report form refer to the cash flow statement. Knowing cash flow is vital for businesses. It provides both the control of the cash flow within themselves and the opportunity to compare itself with other businesses that use different accounting methods. The success and sustainability of a business is evaluated by the measu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 14 Görüntülenme
Erişime Açık

The influence of visual movement priming on novel and conventional metaphor comprehension: an eye-tracking study

Çora, Çağatay

Understanding metaphors is key to language processing. This research examined the influence of visual priming on action metaphor comprehension, addressing a critical gap in understanding cognitive mechanisms behind language comprehension. Based on the principles of embodied cognition, the research investigated how visual priming impacts comprehension of action metaphors, both novel and conventional, and literal action verbs. An experimental design was adopted, with eye-tracking technology used to capture eye movements as participants read metaphor-rich sentences. We executed a repeated measure ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 21 Görüntülenme
Erişime Açık

Comparative analysis of virtual games with video games: Preferences of players worldwide

Ahtaq, Salah Eddine

The emergence of virtual reality in recent years has primarily focused on user interfaces, visual simulation, and 3D graphics. However, the community's interest in virtual reality has shifted towards the gaming industry in order to reach a larger audience. This thesis aims to study the differences and similarities between virtual games and traditional video games in order to determine user preferences and opinions. Over 60 days (April 1st - May 31st, 2023), an online survey gathered 300 comprehensive responses, revealing substantial insights, and 4 interviews have been conducted with 4 volunte ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 8 Görüntülenme
Erişime Açık

Looming cognitive style as a predictor of social anxiety

Akbay, Ayşenaz

Looming Cognitive Style (LCS) has been proposed as a cognitive vulnerability factor specific to anxiety. This study aims to investigate the predictive role of LCS on trait and state social anxiety. With this purpose, for social anxiety manipulation, 30 participants were asked to make a short presentation about themselves. This relationship of concern was aimed to be investigated by assessing LCS and social anxiety assessments taken prior to the presentation. In this regard, the Demographic Information Form, Liebowitz Social Anxiety Questionnaire, Looming Maladaptive Style Questionnaire-Revised ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 20 Görüntülenme
Erişime Açık

Orientalism and nostalgia in british travel writing on the balkans

Talay, Haluk İhsan

The main purpose of this study is to examine the orientalist and nostalgic conditions as well as images reflected in British travel writers, specifically in Patrick Leigh Fermor’s travel trilogy consisting of A Time of Gifts (1977), Between the Woods and Water (1986) and A Broken Road: From the Iron Gates to Mount Athos (2013), and Georgina Harding’s In Another Europe: A Journey into Romania (1990). This work mainly utilizes theories regarding orientalism such as those of Edward Said, Andre Gingrich and Maria Todorova, in addition to Joep Leerssen’s theory of imagology and Svetlana Boym’s theo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 27 Görüntülenme
Erişime Açık

The effectiveness of developing a new experimental educational syllabus for teaching user interface mobile app design to students of visual communication design in Amman, Jordan

Humaid, Shahd

It is becoming more and more essential to use mobile applications.Therefore, user interface mobile applications become more popular. Despite its importance, UI courses for mobile applications design are not a part of all graphic design syllabi at Jordanian universities for visual communication design, resulting in graduates with scant knowledge of the subject. Thus, it is common for newly graduated students to self-educate through online courses or to be trained by companies, which are often non-academic and commercial. Thus, the purpose of this study is to develop a novel educational syllabus ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 34 Görüntülenme
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