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Bulunan: 228 Adet 0.001 sn
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Erişime Açık

Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

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Okofeminist Edebiyat eleştirisi (dünyaya orman denir ve doğa tarihi üzerinde bir uygulama)

Kabak, Özge

Feminizm, çevreci teoriler ve ekofeminizmin edebiyatta yerini alması ile meydana gelen ekofeminist edebiyat eleştirisi özellikle kadın ve çevre özelinde tahakküm altına alınan tüm grupların edebiyattaki tezahürleri ile oluşmuştur. Bunun yanı sıra ekofeminist edebiyat, silahlanma ve savaş karşıtlığı; kimyasal silah kullanımı gibi hem ortaya çıktığı 70’li yılların hem de hala günümüzde önemli bir yere sahip olan toplumsal meselelerin edebiyat penceresinden görünür hale getirilmesini sağlamıştır. Ekofeminizm, ataerkil toplumsal yapılanmada aşağı görülen kadın, doğa, hayvan; farklı cinsel yöneliml ...Daha fazlası

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Erratic crude oil prices fluctuations effects on the economic development of Turkey: the case of coronavirus pandemic (covid-19)

Barakat, Duaa

As an oil-importing nation, Turkey's economy is examined in the thesis by looking at its macroeconomic aggregate’s response to oil price fluctuations. Furthermore, the thesis will discuss the post pandemic coronavirus effects on energy and stock markets. Moreover, the thesis will analyze many aspects including crude oil types, production, and its relationship with other markets. On the one hand, macroeconomic aggregates will be represented by the total industrial production index, CPI, nominal exchange rate, total petroleum and other liquids production, and natural gas import prices. Error cor ...Daha fazlası

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Consumer behavior in automotive industry in Turkey: research on shopping practices and buying behaviors of b and c segment automotive consumers

Gülsen, Deniz Gökçe

This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası

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Assessing media literacy: an analysis of university students

Özdinçler, Balkı

Media literacy refers to the ability to access, analyze, evaluate, and create messages in a wide variety of media modes and formats. Even though the media is so globalized and easily accessible, it is necessary to correctly perceive and read the messages, make sense of them, analyze, evaluate, criticize, etc. Before accessing media literacy equipment, the individual is only in a passive position in front of the messages presented by the media. However, with the media literacy equipment, individuals take an active position that evaluates questions, analyzes the media messages, and keeps a disti ...Daha fazlası

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2005 yılından günümüze Türkiye’deki e-dergi kapak tasarımlarının incelenmesi ve “grafik tasarım dergisi” için e-dergi kapak tasarım önerisi

Topal, Didem

Bu tez çalışmasında amaçlanan; basılı ve elektronik mecraların birlikte var olduğu günümüzde dergilerin basılı ve elektronik basımlarının arasında görsel kimlik devamlılığını her iki mecrada tutarlı bir biçimde sağlayıp /sağlayamadığı ya da ne ölçüde sağladığını araştırmaktır. Çalışmada basılı ve elektronik yayınların gelişim süreçleri, elektronik yayın türleri ve formatları literatür taraması yapılarak araştırılmıştır. Basılı ve elektronik dergi tasarımında görsel kimliği oluşturan unsurlar incelenmiş, seçilen beş dergi (National Geographic Türkiye, Skylife, Harvard Business Review Türkiye, L ...Daha fazlası

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Political cycles and transitional justice: Evidence from Uruguay and Chile

Genç, Tuçe

This study concentrates on how countries deal with the mass human rights violations, large-scale massacres, and social abuses experienced during authoritarian rule. A comparative research is conducted, focusing on the differences and similarities between societies governed by bureaucratic authoritarian systems. Uruguay and Chile are studied as similar cases that have ended up with different outcomes in transitional justice processes. The main question of the study is whether and how political cycles affect transitional justice policies. It is assumed that successive leftist governments in powe ...Daha fazlası

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Relationship between personality and effective decision making in online shopping - introducing a holistic personality system: Enneagram

Karakaya, Mehmet Fatih

Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression ...Daha fazlası

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Internal and external dimensions of the foreign ıntervention: The case of Libya following the Arab Spring

Ali, Binnasr

Unlike Tunisia and Egypt, the Libyan uprising was more violent, which made it the target state for the first application of the principle of responsibility to protect (military intervention against the will of the targeted state under the pretext of protecting civilians). Although it was called a humanitarian intervention, it was participation in humanitarian disaster consisted eight months of civil war that ended with the killing of Gaddafi and the overthrow of the regime. This was the starting point of a complex and continuing state of instability which Libya is suffering from. The aim of th ...Daha fazlası

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Orientalism and nostalgia in british travel writing on the balkans

Talay, Haluk İhsan

The main purpose of this study is to examine the orientalist and nostalgic conditions as well as images reflected in British travel writers, specifically in Patrick Leigh Fermor’s travel trilogy consisting of A Time of Gifts (1977), Between the Woods and Water (1986) and A Broken Road: From the Iron Gates to Mount Athos (2013), and Georgina Harding’s In Another Europe: A Journey into Romania (1990). This work mainly utilizes theories regarding orientalism such as those of Edward Said, Andre Gingrich and Maria Todorova, in addition to Joep Leerssen’s theory of imagology and Svetlana Boym’s theo ...Daha fazlası

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The stigma of the fallen woman in the novels of jude the obscure and Yeryüzünde Bir Melek

Emiroğlu, Ecem Başak

Regardless of the cultural differences, the 19th century Victorian England and Tanzimat Period in Ottoman Empire had similar expectations from women. The two novelists from these two countries, Thomas Hardy and Ahmet Mithat Efendi, had critical attitude towards such expectations. Thus they created socially unacceptable but acceptable for them heroines. Afterall, for some Sue Bridehead is Hardy’s main focus and similarly for Ahmet Mithat Raziye is still an angel. The reason why these two heroines are unacceptable for the society’s of their days is intriguing. Considering all these, the aim of t ...Daha fazlası

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