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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu

Erişime Açık

A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 55 Görüntülenme

Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 35 Görüntülenme

Erişime Açık

The mediating role of psychological capital in the relationship between agile leadership and employee intrapreneurship: An empirical study in Turkey

Nurdağ, Veysel Karani

This research aims to undertake an extensive investigation into the correlation among agile leadership, employee intrapreneurship, and psychological capital. By examining the impact of psychological capital on employee intrapreneurship, this study seeks to make a valuable contribution to the academic literature.While there is an increasing interest in the concepts of agile leadership and employee intrapreneurship, there is a lack of comprehensive research exploring their relationship with psychological capital. The suggested study will employ an interdisciplinary approach, combining the pertin ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 44 Görüntülenme

Erişime Açık

An exploratory study of a Turkish sample of persons with hoarding behavior

Ekiz, Saliha Ceren

Hoarding research in Turkey is still in an early stage, where both quantitative and qualitative research is needed to understand hoarding in the Turkish context. This is an exploratory qualitative study of a Turkish sample of individuals who exhibit compulsive hoarding behavior. The study consists of two phases. Firstly, an online hoarding screening survey (N=357) was conducted using three diagnostic tools (i.e., Saving Inventory-Revised, Hoarding Rating Scale, and Clutter Image Rating). Secondly, the participants (n=13) who met the criteria for hoarding disorder were invited to an online inte ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 41 Görüntülenme

Erişime Açık

Türk - Yunan nüfus mübadelesinin sonuçlarının Mudanya ilçesi ölçeğinde değerlendirilmesi

Soğuksu, Hatice Ayser

Lozan görüşmelerinde uygulanmasına karar verilen uzun tartışma ve görüşmelerden sonra 30 Ocak 1923 tarihinde Türk-Yunan Nüfus Mübadelesi onaylanmıştır. Dönemin olağanüstü şartlarının gerekli kıldığı nüfus mübadelesi, 2 milyondan fazla insanın hayatını derinden etkilemiş, vatan bildikleri topraklardan koparmış, pek çok kaybın yaşanmasına sebep olmuştur. Mübadele Anlaşması ile öncesinde fiilen başlayan karşılıklı göç hareketine, resmi nitelik getirilmiştir. Bursa ve Mudanya ilçesi, her yönüyle tam bir göçmen şehridir. Gayrimüslim nüfusun yoğun olarak yaşadığı, dolayısıyla gayrimüslimlerden kalan ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 121 Görüntülenme

Erişime Açık

Yaratma içtepisi ve estetik deneyim yargılarının evrimsel temelleri

Oğurtanı, Zeynep Seda

“Yaratma İçtepisi ve Estetik Deneyim Yargılarının Evrimsel Temelleri” başlıklı tez çalışması “yaratma içtepisi ve estetik deneyim yargıları evrimsel temellere dayanır” hipotezi üzerine kurulmuştur. Çalışmanın amacı; sanatsal yaratma içtepisi ve estetik deneyim yargılarının sağ kalımsal, varoluşsal nedenselliklerini evrimsel eksende açıklamak ve aralarındaki evrimsel neden-sonuç ilişkilerini ortaya koymaktır.Beğenme içgüdüsü ve yaratma içtepisini motive eden evrimsel temeller nelerdir? İnsan doğasına her alanda açıklık getiren bir teori olan evrim teorisi sanatsal yaratıma götüren mekanizmaları ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 50 Görüntülenme

Erişime Açık

Emotional clarity, adult attachment and emotional eating

Terzi, Ecemnur

This study aims to investigate the relationship between emotional clarity, adult attachment and emotional eating. The research was carried out during the Coronavirus epidemic, in two periods (self- quarantine and new normal periods) with and without governmental restrictions. The research was carried out with a total of 194 participants; 69 in the self- quarantine period and 125 in the new normal period; between the ages of 20-45. In order to measure emotional eating scores, eating with positive and negative emotions subscale of “Emotional Appetite Questionnaire” were used. Emotional clarity s ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 49 Görüntülenme

Erişime Açık

A lifetime dedicated to the republic: Hasene Ilgaz with works, activities, and thoughts

İnceoğlu, Fatma Samime

Undoubtedly, the circumstances and the period we are born into shape our biography. Therefore, biographical works do not only tell us the story of a life. They also tell the story of an era. There are such lives lived at turning points in history that tell us a lot about the period beyond being a biography. This study focuses on the Turkish female identity idealized by the founding elite of the Republic in the early Republican period through the life of Hasene Ilgaz, who lived in such a period and whose works and activities shed on light the period she lived in. These women’s identities, shape ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 62 Görüntülenme

Erişime Açık

Comparison and future of mobile gaming platform with other platforms along with people’s gaming habits and predispositions

Tınç, Sertaç

Today, smartphones have become a necessity for everyone. It is used by people of all ages, regardless of whether they are children or the elderly. Therefore, it is more accessible than other gaming platforms. Mobile games have become a platform where people can spend time comfortably while having fun in daily life, and it has also become one of the most popular game platforms of our time This article consists of information about comparison of mobile game platform with other platforms and opinions about its future profile, as well as opinions formed by analyzing and evaluating data with quanti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 53 Görüntülenme

Erişime Açık

Orhan Pamuk’un Masumiyet Müzesi romanında Ekfrasis

İstif, Gamze

Görsel sanatlar ve edebiyat arasındaki ilişki Antik çağlardan bu yana tartışılan, üzerinde çalışmalar yapılan bir konudur. Görsel sanat yapıtlarının dilsel temsili olarak özetlenen Ekfrasis, sessiz nesnelere ses verme, gerçekte olmayan nesneleri, sahneleri göz önünde canlandırma, okuyucuya anı yaşıyormuş gibi hissettirme gibi birçok farklı anlamlar kullanılmıştır. Ekfrasis’i, kendi anlatımını canlandırmak için kullanan yazarlardan biri de Orhan Pamuk’tur. Masumiyet Müzesi romanı içinde eşyaların ve mekanların tasviri, bunlardan oluşan bir müze kurma fikri ve yazarı tarafından İstanbul’da gerçe ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 47 Görüntülenme

Erişime Açık

The role of workplace fear of missing out and perceived supervisor support on the relationship between work-related basic need satisfaction and Job burnout

Karamık, Cihan

Job burnout profoundly impacts both employee well-being and organizational effectiveness. This study explores the dynamic interplay among job-related basic need satisfaction, job burnout, Fear of Missing Out (FoMO), and Perceived Supervisor Support. Drawing from self-determination theory and social support literature, it posits that job related basic need fulfillment inversely correlates with job burnout, with FoMO and Perceived Supervisor Support mediating this relationship. 391 employees across diverse industries participated in this cross-sectional study, completing assessments on job-relat ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 38 Görüntülenme