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Dil : eng ✕Yayın Turu [Akademik] : Preprint ✕Yayıncı : Yeditepe University ... ✕Koleksiyon : Ön Baskı Yayınlar ✕
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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

Consumer behavior in automotive industry in Turkey: research on shopping practices and buying behaviors of b and c segment automotive consumers

Gülsen, Deniz Gökçe

This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 31 Görüntülenme
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Critical realism and socialist realism in cinema: the example of “Yol Ayrımı” movie

Katun, Sıdıka Seda

Realism in art, when associated with political economy and philosophy, is not a field that has received much academic study. A work of art necessarily reflects a particular ideology or a particular worldview and is therefore political. The motion picture also reflects a particular worldview and mainstream motion pictures are often shaped by the dominant ideology, which is the reality of an idealistic worldview. When the production phase of a movie, the director and the director's worldview, the script, the budget, the advertising relations, in other words the production relations, are evaluate ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 34 Görüntülenme
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Women’s confinement and struggle against the patriarchal family structure: a feminist analysis of selected women’s writing in the light of Kate Millett’s concept of sexual politics

Aslan, Pınar

The aim of this thesis is to analyze the main female characters in two short stories and a novel written in three different periods, using the conceptual analysis framework that Kate Millett puts forward in her 1970 work Sexual Politics. In her book Sexual Politics, Millett formulated two important concepts as “sexual politics” and “sexual revolution” and focused on how the family institution and genders were handled in literary works. The most important contribution of her work and the reason why it is one of the founding texts of the second wave feminist movement is that she sees the aboliti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 43 Görüntülenme
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Middle school students’ preferences about animated series

Yardımcı, Aysel

Animated series are among the productions that children prefer to watch the most on television. Today, many children's channels broadcast uninterruptedly. Animated series, which have both entertaining and educational functions, can also be watched through devices such as tablets and televisions thanks to the developing technology. Children prefer different animation series in terms of quality, content and perception according to their age groups. It is important to determine the preferences of children, especially older children, about animated series. Within the scope of this research, 132 mi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 10 Görüntülenme
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Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 13 Görüntülenme
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Instrumental use of corporate social responsibility and capitalist activism

Öztürk, Elmas Sahra

This study highlights how the concept of “social responsibility” has been transformed into “corporate social responsibility” (CSR) which is detached from its both etymology and epistemology, and investigates how and in what ways the concept of “corporate social responsibility” in which the concept of “social responsibility” has been transformed as an invention of instrumental reason, is implemented by organizations for their own purposes to ensure their sustainability within the capitalist system. The objectives found out and identified in this study are examined under four headings; CSR for b ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 32 Görüntülenme
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Modifying the visual-texture complexity of foods to direct consumers' attention toward more sustainable options: Turkish rice pudding 'sütlaç' as a case

Baylan, Yeliz

The importance of visual elements and textures has been emphasized in sensory analysis studies examining consumer preferences, and these data have been used in the field of neomarketing to examine consumers' conscious or unconscious choices. This study focused on the possibility of directing consumers' attention to sustainable options by using the visual textural properties of products. This approach aimed to find solutions to problems such as carbon emissions and water pollution resulting from food production. Rice pudding, a traditional dessert, was chosen as the reference sample in this res ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 9 Görüntülenme
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Internal and external dimensions of the foreign ıntervention: The case of Libya following the Arab Spring

Ali, Binnasr

Unlike Tunisia and Egypt, the Libyan uprising was more violent, which made it the target state for the first application of the principle of responsibility to protect (military intervention against the will of the targeted state under the pretext of protecting civilians). Although it was called a humanitarian intervention, it was participation in humanitarian disaster consisted eight months of civil war that ended with the killing of Gaddafi and the overthrow of the regime. This was the starting point of a complex and continuing state of instability which Libya is suffering from. The aim of th ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 3 Görüntülenme
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Impact of the energy issue on Turkey’s Easten Mediterranean policy

Öztürk, Gökçe

Energy and its security is one of the most important issues in making of a foreign policy. Seeking of alternative energy resources and having their own share, stirred the Eastern Mediterranean with the discoveries of hydrocarbon reserves. The fact that Turkey is highly dependent on energy resources, that its consumption rates are increasing year by year, and that it aims to be the energy hub that transfers energy to Europe, has also led Turkey to want to be part of the energy equation that is emerging in the Eastern Mediterranean. Although the parties to this equation excluded Turkey. Turkey t ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 28 Görüntülenme
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The importance of Turkish-Soviet relations during the early republican period in Turkey

Akın, Utku

During the World War I, the Tsarist regime was overthrown by the socialist revolution in 1917. In recent times, a national struggle process has also been experienced by Türkiye. In this period, Turkish-Soviet relations started in the axis of anti-imperialist struggle. During the days of the Turkish War of Independence, the close political relations established between the Ankara Government and Soviet Russia against the Western states, from the proclamation of the Republic in 1923 to the World War II. It continued until the end of World War II in 1945. Turkish-Soviet relations in the early Repu ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 23 Görüntülenme
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Analysis of the notions of identity and selfness in Istanbul Biennial and Manifesta Biennial

Subaşı, Ege

Art, throughout history, has been a way of expression, in which people prefer to explain themselves, understand the world, and explain societies to each other. This way of expression, took shape on different notions, concepts, and phenomena, depending on the period. Notions of identity and selfness are the concepts that artists are working on. These notions, socially generate individuals and society, and frame them, also have been tried to interpret by approaching the hands of different disciplines of social sciences. In this work; identity and selfless which are some of the important notions ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 20 Görüntülenme
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The Quest of Women and revisionist mythmaking in muinar and the penelopiad: just voices or “just” voices?

Öner, Ayşe Ceren

The aim of the present study is to explore the emancipatory potential of revisionist mythmaking strategies employed in two contemporary novels, Margaret Atwood’s The Penelopiad (2005) and Latife Tekin’s Muinar (2006), through dialogic, intertextual, and deconstructive relations. Offering a comparative account by means of a three-fold theoretical basis between the two novels, this dissertation explores women’s paths to seek justice. Both novels portray rebellious women and give voice to their alternative stories. The analysis demonstrates that the retelling of mythic tales connects the past to ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 36 Görüntülenme
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