Erişime Açık

Effect of working capital management and solvency on profitability: Case of bist basic metal sector companies

Demir, Arda Eren

In this research, effect of WCM (known for optimization of liquidity and efficiency) and solvency on profitability has been analyzed for basic metal sector companies listed in BİST in 2018-2022. This research also includes comparison of financial ratios of companies that had initial public offering in 2022 and companies that had initial public offering before 2022. Research findings show that working capital management has positive effect on profitability, as liquidity has effect on all of the studied profitability ratios. Solvency also has positive effect on profitability, as solvency has pos ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 48 Görüntülenme

Erişime Açık

The complex relationship between capitalism, medicine and the media: Function of corporate websites in the commodification of health

Yener, Özlem Sungur

Health communication has emerged as a significant instrument during the process of the commodification of the health care services under the influence of the neoliberal policies. In this process, the concepts of health and disease have been transformed into instruments that serve accumulation of capital and the communication channels also played a determining role in this transformation. Instruments of mass communication have been influential in the marketing of the health-care services and shaping the society’s perceptions related to health. Especially, the internet-based communication platfo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

Erişime Açık

Effect of artificial intelligence in social media content creation

Zapen, Sufian Bassam Mohammad

The main purpose of this thesis is to develop a deeper understanding and to gain deeper knowledge about the role of artificial intelligence in social media content creation. In order to make it precise, we have formulated two underlying questions: How much creativity does artificial intelligence really possess? And what is the role of artificial intelligence in content creation? For these questions we have chosen online questionnaire for data collection. Data were gathered from respondents from different countries between November 9, 2022, and October 3, 2023. We have used descriptive and infe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 29 Görüntülenme

Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 90 Görüntülenme

Erişime Açık

The past and current state of geometric abstract art

Eroğlu, Osman Selçuk

Following an introduction to abstract art this thesis study focuses on the geometric abstract art which emerged with the onset of abstract art in three time periods. In the first section which encompasses a time frame of approximately forty five years between the onset of abstract art in the begining of the 20th century and the end of World War II it is discussed how artists like Kandinsky and Malevich made a difference by breaking off from the convention and thus contributed to the existence of the geometric abstract art. In the second section which covers a time frame between the emergence o ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 59 Görüntülenme

Erişime Açık

The effect of corporate social responsibility activities of container shipping companies on customer satisfaction and customer loyalty

Ardıç Saral, Gülşah

Corporate Social Responsibility (CSR) is increasingly gaining importance for businesses due to its multifaceted and mutually beneficial advantages it offers to society, the environment, and other stakeholders. In addition to the benefits it provides to stakeholders, businesses contribute to competitive advantage, corporate reputation, customer satisfaction, and loyalty through the activities implemented within the framework of CSR, consequently enhancing company productivity and profitability. In other words, CSR is not only perceived as an ethical responsibility but also as a strategic advant ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 7 Görüntülenme

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A lifetime dedicated to the republic: Hasene Ilgaz with works, activities, and thoughts

İnceoğlu, Fatma Samime

Undoubtedly, the circumstances and the period we are born into shape our biography. Therefore, biographical works do not only tell us the story of a life. They also tell the story of an era. There are such lives lived at turning points in history that tell us a lot about the period beyond being a biography. This study focuses on the Turkish female identity idealized by the founding elite of the Republic in the early Republican period through the life of Hasene Ilgaz, who lived in such a period and whose works and activities shed on light the period she lived in. These women’s identities, shape ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 95 Görüntülenme

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Beyond a footrace: Ultramarathon as a liminoid performance

Özdem, İpek

This study aims to explore the experience of becoming an ultramarathoner and the codes of ultramarathon culture in Turkey through the lenses of symbolic and interpretive anthropology and performance studies. It identifies the meaning, value, and significance of ultramarathons for runners, and presents an ethnographic description of ultramarathon racing. The anthropological fieldwork was conducted from April 2018 to March 2022, employing in-person and online interviews, and participant observations at İznik Ultra Marathon, Salomon Cappadocia Ultra-Trail and Uludağ Premium Ultra Trail organizati ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 68 Görüntülenme

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The images of women in fairy tales: An analysis of the djinn in the Nightingale’s eye by A.S. Byatt and the bloody chamber by Angela Carter

Ergin, Cansu

This dissertation examines A.S. Byatt's The Djinn in the Nightingale's Eye and Angela Carter's The Bloody Chamber and the discussion on the contemporary issues of women, a portrayal of gender in the media, and the political position of women. The study also examines the ways in which Byatt and Carter redefined prevailing traditional notions of femininity in their selected stories. In a male-dominated environment, females are presented as emotional, weak, followers, and submissive to males whereas males are presented as bold, strong, and rational beings. Reading both collections offers an inter ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 93 Görüntülenme

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Increasing importance of global value chain Turkey's foreign trade comparative analysis

Akmanlar, Nur

The global value chain has increased its importance with the spread of foreign trade between countries. As a result of this situation, it has provided serious economic returns to the countries. Countries that use the global value chain effectively have become rich in this process. In this study, the comparison of foreign trade between BRIC countries and Turkey has been examined through Grubel Lloyd index. Through this Grubel Lloyd index, the economic effects of the global value chain on the Turkish economy and BRIC countries are detailed. The increasing importance of global value chain, which ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 58 Görüntülenme

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Understanding the approaches of millennials and generation Z to art collecting and its impact on art market dynamics

Çun, Deha

This thesis investigates the evolving paradigms within the visual art world, influenced by emerging generations. By integrating sociological, cultural, and economic viewpoints, the study explores the shift in art collecting from traditional methods to modern trends, emphasizing the impact of Millennials and Generation Z. The research stems from a curiosity about the changing dynamics of the art market and aims to predict its future trajectory. It examines buyers' selection criteria, socio-cultural tastes, and the evolving perspectives of today's youth to understand future implications for art ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 13 Görüntülenme

Erişime Açık

Impact of IT teams on digital transformation and innovation

Çulha, Samet

In today's rapidly evolving business landscape, digitization has become an essential aspect for companies across various industries. The integration of digitization has resulted in improved efficiency, productivity, and profitability for businesses. The transition towards digitization has allowed companies to streamline operations, reach new customers and markets, minimize costs, and increase their revenues. As the world becomes increasingly interconnected, companies that fail to embrace digital transformation may risk becoming irrelevant and missing out on opportunities for growth. Therefore, ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 86 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Demir, Arda Eren

Yener, Özlem Sungur

Zapen, Sufian Bassam Mohammad

Taşkın Akkoyun, İlayda

Eroğlu, Osman Selçuk

Ardıç Saral, Gülşah

İnceoğlu, Fatma Samime

Özdem, İpek

Ergin, Cansu

Akmanlar, Nur

Çun, Deha

Çulha, Samet