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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
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The role of self disgust in the relationship between childhood trauma and dissociation

Aydoğan, Ece Gül

In this study, it was aimed to examine the mediating role of self-disgust in the relationship between childhood traumas and dissociation in adults. 376 participants between the ages of 21-50 participated in the study. “Sociodemographic Information Form”, Childhood Mental Trauma Scale 33-item Form, Dissociation Scale and Self-Disgust Scale were used on the participants. In the study, Pearson Correlation was applied to examine the relationship between childhood traumas, dissociation, and self-disgust. Mediator role analysis was conducted to examine the mediating role of self-disgust in the effec ...Daha fazlası

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Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

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The communication dimension of art: Reflections of curatorship in Turkey

Erdoğdu, Handan

This research, centered on the field of communication, aims to examine the communication dimension of art and the reflections of curatorial practices in Turkey within the framework of the significant intellectual approaches of the time, namely the Frankfurt School - Critical Theory, focusing on Adorno's "negative dialectics" and Benjamin's concepts of "aura" and "mechanical reproduction." Tracing the development of curatorial phenomena upon this theoretical foundation within the historical journey of art, the study opens a discussion on its roles in the field of communication today. It seeks t ...Daha fazlası

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Artırılmış gerçeklik destekli etkileşimli infografik tasarımı: İstanbul Rahmi M. Koç müzesi örnek uygulaması

Şilit, Renç

İnsanoğlu tarih boyunca merak içgüdüsü ile yaşamını sürdürmüş, bilgiye ulaşmak ile meşgul olmuştur. Bilgi kavramı üzerinde yoğunlaşan insan, topluluğun devamını ve varlığını sürdürmek için güç unsuru olarak bilgiyi kullanmıştır. Bilgi, en küçük toplumsal oluşumdan evrenin işleyişini anlamaya, gerçekleşen veya gerçekleşebilecek olayların anlaşılmasını ve kontrol altına alınmasını sağlayan bir deneyimler bütünüdür. İnsanlık devinime uğrarken bilgiye ulaşmanın ve kullanımının da çeşitlendiği bilinmektedir. Analog dönemlerden farklı olarak; dijital çağda bilgi, toplumun tamamına ulaşabilmektedir. ...Daha fazlası

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Musical metaphors: Innate and objective

Yüksel, Hatice

As in the recent approach cognition is embodied and metaphor theory of meaning metaphoricity of music is a topic that is mostly studied in cognitive musicology and cognitive linguistics and should be studied from the perspective of cognitive scientists. Musicologists use metaphors to describe the musical system itself in the music theory, music psychologists also use metaphors to describe perceptual facts like a tone is higher as in it resonates somewhere higher in the body or conceptual as in the tone’s place in the musical spectrum. This conceptual part tells us that this kind of metaphor de ...Daha fazlası

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The relationship between separation individuation process and Orthorexia Nervosa: The mediator role of vulnerable Narcissism

Küçük, Ceren

In this study, it was aimed to examine the mediating role of vulnerable narcissism in the relationship between separation-individuation process and orthorexia nervosa. 238 participants ages between 18 and 49 participated in the study. “Sociodemographic Information Form”, “Separation-Individuation Form”, “Orto-11” and “Pathological Narcissism Inventory were used on participants. In the analysis, the first Pearson Correlation was applied to examine the relationship between separation-individuation, orthorexia nervosa and vulnerable narcissism. After the correlation analysis, the mediation was co ...Daha fazlası

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Grafik tasarımın yeni medya teknolojilerindeki geleceği: İnternet üzerinden yayın yapan talebe bağlı video platformlarında afiş ve thumbnail kullanımının dinamik izleme alışkanlıklarına bağlı değişimi

Kızıltaş, Emek

Dinamik bir iletişim bilimi olan grafik tasarım, günün şartları ve ihtiyaçlarına göre şekillenebilen, esneyebilen ve farklı yaklaşımlarla çözüm üretebilen bir disiplin olmayı sürdürmektedir. Gelecekte de varlığını sürdüreceği ön görülmekte olan grafik tasarımın, gelişen teknolojiler ve yeni medya alanındaki ihtiyaçlara büyük oranda cevap vermesi gerekliliği tüm dünyada kabul görmektedir. Dijital yayın platformlarının izleme alışkanlıklarına doğrudan etkisi, izleme etkinliğinin giderek bireyselleşmesine ve farklı pazarlama stratejilerinin gelişmesine neden olmaktadır. Tezde SVOD hizmeti sunan y ...Daha fazlası

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The effect of corporate social responsibility activities of container shipping companies on customer satisfaction and customer loyalty

Ardıç Saral, Gülşah

Corporate Social Responsibility (CSR) is increasingly gaining importance for businesses due to its multifaceted and mutually beneficial advantages it offers to society, the environment, and other stakeholders. In addition to the benefits it provides to stakeholders, businesses contribute to competitive advantage, corporate reputation, customer satisfaction, and loyalty through the activities implemented within the framework of CSR, consequently enhancing company productivity and profitability. In other words, CSR is not only perceived as an ethical responsibility but also as a strategic advant ...Daha fazlası

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Art and methodology of sculptor Füsun Onur in contemporary Turkish art

Burcu Efsun, Topaloğlu Marlalı

This paper aims to explore the artistic career of Füsun Onur, a pioneer of Contemporary Turkish Art. Despite her recognition especially within the Turkish art scene, there has been no comprehensive academic study about Füsun Onur. This study seeks to fill this gap by analyzing the development and significance of Onur’s art within the contexts of her life, historical conditions and artistic movements, exploring her contributions to Turkish contemporary art through her innovative use of materials and techniques. Onur’s artistic journey is examined chronologically. Various experimental stages she ...Daha fazlası

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Precious metals as a safe haven asset in the Islamic stock market

Mohamud , Ahmed Jibril

With the recent economic downturns exhibited as a result of the Covid pandemic, this research is developed through the motivation of investment tools that are resistant to negative effects brought about by changes in the economy. This brings out the current research being performed on whether precious metals can act as safe-haven assets in the Islamic stock market through the investigations using Granger causality, Impulse response analysis, stationarity testing as well as exploration of the Vector Autoregressive models to observe and outline the relationship between the precious metals and th ...Daha fazlası

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The art of deception: An analysis of social engineering tactics in financial fraud

Engin, Nida

Social engineering is a deceptive tactic used by fraudsters to manipulate individuals into divulging sensitive information or performing actions that are against their best interests. It involves exploiting human psychology and emotions to gain trust and access to confidential information, systems or assets. This paper discusses the different types of social engineering techniques used in fraud, including phishing, pretexting, baiting, and so on. It also examines the impact of social engineering on individuals and the measures that can be taken to prevent or mitigate its effects. By understand ...Daha fazlası

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The mediating role of psychological capital in the relationship between agile leadership and employee intrapreneurship: An empirical study in Turkey

Nurdağ, Veysel Karani

This research aims to undertake an extensive investigation into the correlation among agile leadership, employee intrapreneurship, and psychological capital. By examining the impact of psychological capital on employee intrapreneurship, this study seeks to make a valuable contribution to the academic literature.While there is an increasing interest in the concepts of agile leadership and employee intrapreneurship, there is a lack of comprehensive research exploring their relationship with psychological capital. The suggested study will employ an interdisciplinary approach, combining the pertin ...Daha fazlası

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