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Filtreler
Bulunan: 192 Adet 0.001 sn
Yayıncı : Yeditepe University ... ✕
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Erişime Açık

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 80 Görüntülenme
Erişime Açık

Strategic advice seeking behavior of different leadership styles and its impact on strategic decision outcomes: an overview of Turkish companies

Gül, Ahmet Furkan

Decision making, and strategic decision making have been a focal and popular area of management literature, and numerous scholars have conducted thorough research to explain the relationships between each antecedent, characteristic, or variable and the outcomes of the strategic decision process. In addition, recent studies have looked at decision making from an upper echelons" perspective and tried to investigate how the top management teams, boards of directors, and CEOs in organizations take such strategic decisions. Scholars have also looked at how these executives seek and utilize essentia ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 319 Görüntülenme
Erişime Açık

Orientalism and nostalgia in british travel writing on the balkans

Talay, Haluk İhsan

The main purpose of this study is to examine the orientalist and nostalgic conditions as well as images reflected in British travel writers, specifically in Patrick Leigh Fermor’s travel trilogy consisting of A Time of Gifts (1977), Between the Woods and Water (1986) and A Broken Road: From the Iron Gates to Mount Athos (2013), and Georgina Harding’s In Another Europe: A Journey into Romania (1990). This work mainly utilizes theories regarding orientalism such as those of Edward Said, Andre Gingrich and Maria Todorova, in addition to Joep Leerssen’s theory of imagology and Svetlana Boym’s theo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 111 Görüntülenme
Erişime Açık

The effects of industrial revolutions on unemployment

Ateş, Halil

In this study, after briefly mentioning the important turning points for the history of humanity, the social structure before and after the Industrial Revolution will be discussed comparatively and after briefly mentioning the types of unemployment that are a part of our subject, four main Industrial Revolutions will be mentioned. Finally, the positive and negative effects of Industrial Revolutions on unemployment will be discussed.

Preprint 2023 Yeditepe University Academic and Open Access Information System 64 Görüntülenme
Erişime Açık

The effectiveness of developing a new experimental educational syllabus for teaching user interface mobile app design to students of visual communication design in Amman, Jordan

Humaid, Shahd

It is becoming more and more essential to use mobile applications.Therefore, user interface mobile applications become more popular. Despite its importance, UI courses for mobile applications design are not a part of all graphic design syllabi at Jordanian universities for visual communication design, resulting in graduates with scant knowledge of the subject. Thus, it is common for newly graduated students to self-educate through online courses or to be trained by companies, which are often non-academic and commercial. Thus, the purpose of this study is to develop a novel educational syllabus ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 134 Görüntülenme
Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 69 Görüntülenme
Erişime Açık

Attitudes towards emotional abuse in romantic relationships from a gender perspective

Sunay, Uhde Serenay

Emotional abuse is one of the most challenging forms of violence to define, and many individuals often unknowingly experience emotional abuse. Existing literature has found that individuals who have experienced psychological abuse tend to suffer from depression, low self-esteem, a decreased sense of autonomy, fear, and an increased risk of suicide. Studies on emotional abuse between partners in romantic relationships are limited. In this study, the attitudes of Turkish university students and individuals with university degrees or above towards emotional abuse were investigated. Gender differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 69 Görüntülenme
Erişime Açık

The role of parental bonding and social support in mentalization processes during emerging adulthood

Yıldırım, Ebrar

Mentalization is a competence of understanding ourselves and others that develops first in the family and later social environment. In the literature, it is stated that the relationship with parents and its association with attachment styles wield substantial influence in the development of mentalization. The importance of mentalization capacity in people's social lives, both in receiving and giving social support, has been emphasized. Furthermore, it has been noted that mentalization becomes more prominent with emerging adulthood which includes the process of individuation, and that parental ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 63 Görüntülenme
Erişime Açık

Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 67 Görüntülenme
Erişime Açık

On the universality of cognitive biases in natural language: The case of noun phrase internal ordersing

Akyürek, Sunay

The present study experimentally investigates the order of NP-internal modifiers in gesture modality as practiced by Turkish speaking participants in an attempt to understand the natural order within NPs cross linguistically, whether the participants’ preferences reflect a homomorphism bias, and whether their preferences are influenced by their native language. For these purposes, Turkish-speaking participants (N=44) randomly assigned to two conditions where access to their native language was suppressed in the first block (suppression-first condition) or where access to their native language ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 46 Görüntülenme
Erişime Açık

Comparative analysis of virtual games with video games: preferences of players worldwide

Ahtaq, Salah Eddine

The emergence of virtual reality in recent years has primarily focused on user interfaces, visual simulation, and 3D graphics. However, the community's interest in virtual reality has shifted towards the gaming industry in order to reach a larger audience. This thesis aims to study the differences and similarities between virtual games and traditional video games in order to determine user preferences and opinions. Over 60 days (April 1st - May 31st, 2023), an online survey gathered 300 comprehensive responses, revealing substantial insights, and 4 interviews have been conducted with 4 volunte ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 57 Görüntülenme
Erişime Açık

Trade liberalization and some macroeconomic indicators in Turkey (1980-2018)

Alzabadi, Nader

This study aims to examine the impact of trade liberalization on some macroeconomic indicators (foreign direct investment, exports, imports, trade balance, and government size) in Turkey. Our study employed the autoregressive distributed lag bound test (ARDL) approach, unit root test, bound test for long-run estimation, and error correction term (EC). Findings show that trade liberalization does not have a positive impact on foreign direct investment inflow into the Turkish market, as well as that currency depreciation accompanied by an open economy decreases foreign capital inflow. Trade libe ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 106 Görüntülenme
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