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Yayın Turu [Akademik] : Preprint ✕Koleksiyon : Ön Baskı Yayınlar ✕

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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu

Erişime Açık

Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 5 Görüntülenme

Erişime Açık

Comparative analysis of virtual games with video games: preferences of players worldwide

Ahtaq, Salah Eddine

The emergence of virtual reality in recent years has primarily focused on user interfaces, visual simulation, and 3D graphics. However, the community's interest in virtual reality has shifted towards the gaming industry in order to reach a larger audience. This thesis aims to study the differences and similarities between virtual games and traditional video games in order to determine user preferences and opinions. Over 60 days (April 1st - May 31st, 2023), an online survey gathered 300 comprehensive responses, revealing substantial insights, and 4 interviews have been conducted with 4 volunte ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 10 Görüntülenme

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The effects of climate change on financial markets

Günışık, Gündüz Can

There is a critical relationship between climate change and financial markets. In this study, temperature change values are used to examine the impact of climate change on agriculture, banking, investment, and insurance sectors. The study determines the relationship between temperature changes and agriculture, banking, investment, and insurance indices in BIST by regression analysis. The results show that climate change has different impacts on different sectors. While the agricultural sector is more sensitive to temperature changes, its impact on the bankingand investment sectors may be more ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 14 Görüntülenme

Erişime Açık

Evaluation of kitsch art in a consumer society by the art educators

Marangoz, Selvin

Kitsch, like many art concepts, went beyond the boundaries of art and began to affect individuals and society. In consumer society, many imitations, cheap, serial, fake products and repetitions of their have been proliferated. With its lack of artistic concern, creativity and originality, kitsch products have caused art to lose its autonomy and enter into a commercial configuration. In this study, a survey study was conducted to reach art educators' opinions about Kitsch products. Educators working in various departments of Fine Arts Faculties were emailed and asked if they agreed with the stu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

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Oryantalist resimde iç mekan “Mahrem”

Bakkalbaşı, Ayşegül

Bu çalışma, oryantalist resim örnekleri arasında sıklıkla karşılaşılan mahrem alan çalışmalarının oryantalist resmi tanımlamada neden daha çok kullanıldığını keşfetmek için yapılmıştır. Öncelikle Batı dünyasındaki Oryantalizm kavramı incelenmiş ve bu kavramın çalışılmasında neden Doğu ve Doğu'ya özgü kavramlar ile sosyal, siyasal ve kültürel faktörlerin ilgi konusu olduğu incelenmiştir. Araştırma konusu genellikle sanat tarihinin bir parçası olan iç mekan resminin tanımı ve farklı dönemlerden örneklerle desteklenmiştir. Mahremiyet kavramının genel özellikleri ve resimdeki karşılığı da daha son ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 16 Görüntülenme

Erişime Açık

Sociological factors affecting the judicial decision making of judges in contentious cases in Turkey

Bayır Oğuz, Arca Begüm

The judicial decision-making process refers to the judge’s process of concluding a case. According to legal formalism, the judge decides based on legal rules in their decision- making processes. As opposed to legal formalism, legal realism argues that judges are affected by multiple factors in their judicial decision-making processes, such as their life, education, professional experiences, personal beliefs, etc. The research question is, what are the sociological factors that affect the judges’ judicial decision-making processes in controversial cases in Turkey? The significance of this resea ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

Erişime Açık

Yaratma içtepisi ve estetik deneyim yargılarının evrimsel temelleri

Oğurtanı, Zeynep Seda

“Yaratma İçtepisi ve Estetik Deneyim Yargılarının Evrimsel Temelleri” başlıklı tez çalışması “yaratma içtepisi ve estetik deneyim yargıları evrimsel temellere dayanır” hipotezi üzerine kurulmuştur. Çalışmanın amacı; sanatsal yaratma içtepisi ve estetik deneyim yargılarının sağ kalımsal, varoluşsal nedenselliklerini evrimsel eksende açıklamak ve aralarındaki evrimsel neden-sonuç ilişkilerini ortaya koymaktır.Beğenme içgüdüsü ve yaratma içtepisini motive eden evrimsel temeller nelerdir? İnsan doğasına her alanda açıklık getiren bir teori olan evrim teorisi sanatsal yaratıma götüren mekanizmaları ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 12 Görüntülenme

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Relationship between personality and effective decision making in online shopping - introducing a holistic personality system: Enneagram

Karakaya, Mehmet Fatih

Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 11 Görüntülenme

Erişime Açık

A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

Erişime Açık

The search for identity in Hanif Kureishi’s the Buddha of Suburbia, the black album and Zadie Smith’s white teeth

Öztürk, Mesut

Hanif Kureishi and Zadie Smith engage in a critical examination of the established conceptualizations of identity, challenging their rigidity and highlighting the inherent unstable nature of identity. The objective of this thesis is to examine the the way in which Hanif Kureishi and Zadie Smith challenge the perceived stability of race, identity, and ethnicity within the dynamic cultural and societal landscape of post-war London. By drawing upon Homi K. Bhabha's theoretical concepts of hybridity, ambivalence, and the third space, both authors destabilize traditional dichotomies and offer criti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 10 Görüntülenme

Erişime Açık

The mediating role of organizational cynicism perceived by employees on the effect of applied managerial power sources on the intention to quit

Alıcı, Özlem

In this study, it was tried to determine the mediating role of organizational cynicism perceptions of employees in the effect of managerial power sources applied by five-star hotel management managers on their intention to leave. The research universe of the study is the five-star hotel businesses in Istanbul. The sample of the research consists of 272 hotel employees determined by random sampling method among the employees in these enterprises, and the survey method was used in the research. Data were collected by face-to- face and online survey method. The data obtained as a result of the re ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 14 Görüntülenme

Erişime Açık

Portre resminde i̇mgenin varoluşu

Özkan, Hatice

Portre, insanın resmedilmesi anlamını taşısa da bir bakıma sanatçının da resmedilmesi manasını taşımaktadır. Karşılıklı etkileşime dayalı bir dinamik oluşturan portre resminde sanatçının üzerinde yoğunlaştığı imgeler onun şahsi tecrübelerine dayandığı gibi evriminin bir parçasını da oluşturmaktadır. Sadece malzemeye ve ölçüye dayalı bir yaratımın portre için açıklayıcı olmadığı gibi yapılan işin çok küçük bir kısmını tanımlaması sebebiyle eksik ya da zayıftır. Sanatçının duyguları, hisleri sanata dair tutumları diğer bir deyişle özne olma halleri portre için belirleyicidir. Sanatçı bakışı ile ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 28 Görüntülenme