Filtreler
Filtreler
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Yayın Tarihi : 2023 ✕Dil : eng ✕Dil : eng ✕Dil : eng ✕Yayıncı : Yeditepe University ... ✕Koleksiyon : Ön Baskı Yayınlar ✕Koleksiyon : Ön Baskı Yayınlar ✕
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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

The impact of logistics activities on customer satisfaction from an e-commerce perspective

Sezgin, İrem Kumsal

In the digital era, the e-commerce industry is developing unexpectedly and has emerge as an integral phase of people's lives. It is now impossible to stay except e-commerce, as it gives comfort and will become embedded in our day by day routines.In the online shopping market, numerous components contribute to satisfying online shoppers, with logistics services playing a significant role in this regard. The purpose of this study is to demonstrate the impact of logistics activities from an e-commerce perspective on customer and satisfaction,and to uncover the relationship between them. A survey ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 26 Görüntülenme
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The influence of community size on constituent order: A comparison between emerging and conventionalized sign languages

Ticau, Valeria

The current study examines the effect of community size on constituent order by comparing conventionalized sign languages (TID and LIBRAS) and emerging sing languages (CTSL and CENA) from two different countries. When the relevant literature is examined, it is observed that languages that emerge in communities with larger populations tend to have a more uniform structure, while languages that emerge in smaller and closed-knitcommunities exhibit greater diversity regarding their constituent order. Data was collected through an elicitation task comprised of 30 short video clips containing senten ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 36 Görüntülenme
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Customer reception of digitalization of retail services by financial institutions during covid-19 pandemic: the case of Turkey and Emea Region

Küçükbacak, Özge

The usage of the Internet in our daily life, the unstoppable development of technology and competition have made it necessary for financial institutions to work more technology oriented. Because banks have turned to digital banking applications. By using digital tools, people can to most of the things automated and faster that they have done manually in the past and ubiquitous mobile technologies introduced more opportunities for digital life style. In the context of COVID-19 consumers’ spending and banking preferences are rapidly evolving and retail banks face an urgent imperative to reshape ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 15 Görüntülenme
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A sociological study on young people’s value differences from their parents along the materialist/postmaterialist axis

Öksüz, Nuran

This study aims to discover the challenges for secular middle-class youth in Turkey with materialist-postmaterialist value differences with their parents climbing the social ladder. The fact that the focused group is comparatively more advantageous than the lower-income groups in terms of socioeconomics can make their problems invisible. In this respect, the subject of this study has not been adequately covered in the literature, and it is crucial to study. The study used the in-depth interview method, and eight young people between the ages of 20 and 30 were reached with snowball sampling. Si ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 31 Görüntülenme
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Value segmentation of remotely acquired customers in banking: a model-based approach

Mumcu, Recep

Innovations in information technologies lead to significant changes in the banking sector. While consumers' adaptation to digital services is accelerating, there are developments in the areas of customer experience and expectations. The integration of banks with high technology to meet customer expectations ensures that new products and services are emerging in the digital banking. Remote customer acquisition has become one of the most important developments in digital banking, enabling banks to acquire new customers by overcoming geographical restrictions and without any physical interaction. ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 31 Görüntülenme
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The influence of visual movement priming on novel and conventional metaphor comprehension: an eye-tracking study

Çora, Çağatay

Understanding metaphors is key to language processing. This research examined the influence of visual priming on action metaphor comprehension, addressing a critical gap in understanding cognitive mechanisms behind language comprehension. Based on the principles of embodied cognition, the research investigated how visual priming impacts comprehension of action metaphors, both novel and conventional, and literal action verbs. An experimental design was adopted, with eye-tracking technology used to capture eye movements as participants read metaphor-rich sentences. We executed a repeated measure ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 28 Görüntülenme
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Gender representation in television advertising and stereotypes on women in advertisements

Üçkaleler, Beyza

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 45 Görüntülenme
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Time symbol and concept of time in painting from the XX century to the present

Müsevitoğlu, Tetiana

This dissertation examines the symbol and concept of time in art from the 20th century to the present. In addition, it investigates and evaluates the relationship between art and symbol in the context of ideational and plastic arts. Furthermore, this dissertation investigates the relationship of the array of artworks between new aspects of artistic creativity and symbolism and perception, a modern way of creating new time symbols and their transfer to the audience. Finally, this study investigates the external effects of the diversity of trends in Western art on artists and artist groups such ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 33 Görüntülenme
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Effects of using artificial intelligence on the certified public accountant profession: evidence from Istanbul certified public accountants

Alfares, Saja

Financial institutions' operations are being drastically altered by artificial intelligence (AI), which, as a result ofoperational efficiencies and savings of cost, is predicted to take over mundane jobs more and more. The field of AI has made great strides recently, especially in relation to the accounting industry, which has moved its focus from manual data entry using paper and pencil to automated data entry using computers and software. This research aims to study the level of awareness of the certified public accountants and their perceptions on the application of AI in the field of accou ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 29 Görüntülenme
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Whatever singularity: queering the ‘quodlibet’ in the well of loneliness and oranges are not the only fruit

Yararoğlu, Semih

The aim of this thesis is to propose a hypothetical community for queer people of 20th century England depicted in two novels: Radclyffe Hall’s The Well of Loneliness (1928) and Jeanette Winterson’s Oranges Are Not the Only Fruit (1985) through Agamben’s idea of community. This study also intends to investigate the issue of the queer people in the 20th century, while demonstrating that the oppression of homosexual people has not changed despite the fact that one of the two novels is written at the beginning and the other at the end of the twentieth century. Suggesting a community to the queer ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 32 Görüntülenme
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Social mobility from city to province in new Turkish cinema

Çağlar, Çağla

This thesis deals with the reflection of the concept of social mobility from the city to the province in the movies produced between the years 1990 and 2000, when the New Turkish Cinema came to the fore in Turkey. Before 1990, the mobility from the countryside to the city was on the contrary, towards the countryside again. For this reason, the homeland of the New Turkish Cinema is the countryside. Especially after 1990, the increasing importance of the countryside in cinema means a mood for the characters rather than being a place. In a perspective stretching from the end of the 90s to the 200 ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme
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Looming cognitive style as a predictor of social anxiety

Akbay, Ayşenaz

Looming Cognitive Style (LCS) has been proposed as a cognitive vulnerability factor specific to anxiety. This study aims to investigate the predictive role of LCS on trait and state social anxiety. With this purpose, for social anxiety manipulation, 30 participants were asked to make a short presentation about themselves. This relationship of concern was aimed to be investigated by assessing LCS and social anxiety assessments taken prior to the presentation. In this regard, the Demographic Information Form, Liebowitz Social Anxiety Questionnaire, Looming Maladaptive Style Questionnaire-Revised ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 34 Görüntülenme
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