Filtreler
Filtreler
Bulunan: 42 Adet 0.001 sn
Yayın Tarihi : 2024 ✕Yazar Departmanı : Yeditepe University ... ✕
Koleksiyon [1]
İlgili Araştırmacılar [12]
Ambargo Durumu [1]
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Eser Adı [20]
Yazar [Asıl] [20]
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Yazar [KatkıdaBulunan] [12]
Yazar [KatkıdaBulunan] Kurum [11]
Esere Katkı Sağlayan [1]
Konu Başlıkları [Genel] [20]
Yayın Türü [Ortam] [1]
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Erişim Hakkı [1]
Yayın Turu [Akademik] [1]
Erişime Açık

Relationship between personality and effective decision making in online shopping - introducing a holistic personality system: Enneagram

Karakaya, Mehmet Fatih

Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 11 Görüntülenme
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Modifying the visual-texture complexity of foods to direct consumers' attention toward more sustainable options: Turkish rice pudding 'sütlaç' as a case

Baylan, Yeliz

The importance of visual elements and textures has been emphasized in sensory analysis studies examining consumer preferences, and these data have been used in the field of neomarketing to examine consumers' conscious or unconscious choices. This study focused on the possibility of directing consumers' attention to sustainable options by using the visual textural properties of products. This approach aimed to find solutions to problems such as carbon emissions and water pollution resulting from food production. Rice pudding, a traditional dessert, was chosen as the reference sample in this res ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 3 Görüntülenme
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The effect of supply chain agility and supply chain resilience on firm performance: A Study of the Marmara organized industrial zones

Gökhan, Esra Nur

Today, supply chain agility and supply chain resilience are two important concepts that companies try to invest in with their existing resources. In the rapidly changing and complex global world, the survival of companies and the ability to cope with their competitors resiliently depend on using their resources most efficiently. In addition, if these companies integrate digital technologies into their operations so they can quickly respond to customer expectations and increase the satisfaction of their customers who play a key role today. The first aim of this study is to investigate the effec ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 21 Görüntülenme
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Attitudes towards emotional abuse in romantic relationships from a gender perspective

Sunay, Uhde Serenay

Emotional abuse is one of the most challenging forms of violence to define, and many individuals often unknowingly experience emotional abuse. Existing literature has found that individuals who have experienced psychological abuse tend to suffer from depression, low self-esteem, a decreased sense of autonomy, fear, and an increased risk of suicide. Studies on emotional abuse between partners in romantic relationships are limited. In this study, the attitudes of Turkish university students and individuals with university degrees or above towards emotional abuse were investigated. Gender differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 25 Görüntülenme
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The mediating role of psychological capital in the relationship between agile leadership and employee intrapreneurship: An empirical study in Turkey

Nurdağ, Veysel Karani

This research aims to undertake an extensive investigation into the correlation among agile leadership, employee intrapreneurship, and psychological capital. By examining the impact of psychological capital on employee intrapreneurship, this study seeks to make a valuable contribution to the academic literature.While there is an increasing interest in the concepts of agile leadership and employee intrapreneurship, there is a lack of comprehensive research exploring their relationship with psychological capital. The suggested study will employ an interdisciplinary approach, combining the pertin ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 16 Görüntülenme
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Instrumental use of corporate social responsibility and capitalist activism

Öztürk, Elmas Sahra

This study highlights how the concept of “social responsibility” has been transformed into “corporate social responsibility” (CSR) which is detached from its both etymology and epistemology, and investigates how and in what ways the concept of “corporate social responsibility” in which the concept of “social responsibility” has been transformed as an invention of instrumental reason, is implemented by organizations for their own purposes to ensure their sustainability within the capitalist system. The objectives found out and identified in this study are examined under four headings; CSR for b ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 14 Görüntülenme
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A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 10 Görüntülenme
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Fact-checking in the postmodern era

Balcı, Habib

In this thesis, we have tried to evaluate the concept of fact-checking, which constructs a new discourse in the media industry in parallel with the concept of post-truth, and within this framework, we have tried to evaluate how fact-checking channels evaluate the concepts of truth and lies within the framework of Postmodern thought, as well as focusing on the question of whether fact-checking tools, which claim to be a fact-truth, are the new gate-keepers of the new media and which truths or lies these platforms open their eyes to and which ones they close to (such as peak a boo). Indeed, Post ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 9 Görüntülenme
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Implanting false autobiographical memories and the effect of mood on false autobiographical memory creation

Köksal Yasak, Kevser

Although human memory appears to be highly reliable, memory distortions are inevitable, influenced by external factors or the passage of time. Researchers have extensively studied these memory distortions, commonly known as false memory. The present study has two main objectives. Firstly, it aims to replicate a new method for implanting false autobiographical memories. Secondly, it seeks to explore the impact of mood on the false autobiographical belief and memory implantation. For the replication phase, the participants were divided into Single and Repeated groups. Participants were presented ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
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An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

This qualitative study aims to explore the status of women in Circassian Culture through the lens of Feminist Anthropology. Soğucak village, one of the Circassian villages in Yalova, was chosen as a sample in the research. The research is prepared using qualitative research techniques, participant observation, and in-depth interviews. The field interview was conducted between 17 December 2022 and 16 July 2023 with 25 female and nine male participants. Participants are determined by the snowball sampling technique. As a result of the study, it is revealed that housework, especially cooking, and ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 12 Görüntülenme
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Effect of artificial intelligence in social media content creation

Zapen, Sufian Bassam Mohammad

The main purpose of this thesis is to develop a deeper understanding and to gain deeper knowledge about the role of artificial intelligence in social media content creation. In order to make it precise, we have formulated two underlying questions: How much creativity does artificial intelligence really possess? And what is the role of artificial intelligence in content creation? For these questions we have chosen online questionnaire for data collection. Data were gathered from respondents from different countries between November 9, 2022, and October 3, 2023. We have used descriptive and infe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
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Beyond borders and temporal boundaries: Unravelling the uncanny chronotopes in Louis De Bernières’ Birds Without Wings And Yaşar Kemal’s The Euphrates Is Flowing Blood

Gürsoy, Ayşe Nur

In the twentieth century, Turkey and Greece signed the Exchange Agreement and the effects of this decision was the same on the lives of both parties regardless of their seemingly fundamental cultural, religious, and national differences. Yaşar Kemal and Louis De Bernières highlights the multiculturism by focusing on the lives of the people who used to live in a “melting pot” during that time and thus their feeling of homesickness after the forced migration not just for those who were sent away but also those who stayed in. Considering all these, through the lenses of the uncanny and Bakhtin’s ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
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