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Dil : eng ✕Dil : eng ✕Yazar Departmanı : Yeditepe University ... ✕Koleksiyon : Ön Baskı Yayınlar ✕
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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

Modifying the visual-texture complexity of foods to direct consumers' attention toward more sustainable options: Turkish rice pudding 'sütlaç' as a case

Baylan, Yeliz

The importance of visual elements and textures has been emphasized in sensory analysis studies examining consumer preferences, and these data have been used in the field of neomarketing to examine consumers' conscious or unconscious choices. This study focused on the possibility of directing consumers' attention to sustainable options by using the visual textural properties of products. This approach aimed to find solutions to problems such as carbon emissions and water pollution resulting from food production. Rice pudding, a traditional dessert, was chosen as the reference sample in this res ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 15 Görüntülenme
Erişime Açık

A research on the effects of basel criteria on sme’s and awareness of this effect by Turkish financial professionals in the Turkish banking system

Sapankaya, Aysel

The aim of this study is to find out the effects of Basel Criteria on the banking system and SMEs, and how much they are known by the bankers and accounting experts who are the actors of the financial system. In this research, firstly, the role of Basel Criteria of SMEs in Turkey in the crediting process, the collateral structure and the credit pricing processes in the lending stage were examined. In the second part, a survey was conducted with 69 experts (bankers and accountants) who are experts in their fields about the extent to which they create awareness about the benefits of these effect ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 65 Görüntülenme
Erişime Açık

Effect of artificial intelligence in social media content creation

Zapen, Sufian Bassam Mohammad

The main purpose of this thesis is to develop a deeper understanding and to gain deeper knowledge about the role of artificial intelligence in social media content creation. In order to make it precise, we have formulated two underlying questions: How much creativity does artificial intelligence really possess? And what is the role of artificial intelligence in content creation? For these questions we have chosen online questionnaire for data collection. Data were gathered from respondents from different countries between November 9, 2022, and October 3, 2023. We have used descriptive and infe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 7 Görüntülenme
Erişime Açık

The past and current state of geometric abstract art

Eroğlu, Osman Selçuk

Following an introduction to abstract art this thesis study focuses on the geometric abstract art which emerged with the onset of abstract art in three time periods. In the first section which encompasses a time frame of approximately forty five years between the onset of abstract art in the begining of the 20th century and the end of World War II it is discussed how artists like Kandinsky and Malevich made a difference by breaking off from the convention and thus contributed to the existence of the geometric abstract art. In the second section which covers a time frame between the emergence o ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 39 Görüntülenme
Erişime Açık

A study on the effects of business incubators on entrepreneurs under the light of positive psychology

Tüzemen, Burçin

Business incubators support the development of start-up companies by offering a protective environment and various support services. Since the appearance of incubators, academic studies focused mostly on hard issues like their contribution to the financial success of start-up companies. Nevertheless, when it comes to soft issues, more needs to be studied, The purpose of this research is to help close some of the gaps in the literature by focusing on the contribution of business incubators to the well-being of entrepreneurs. For that purpose, the effects of incubator services on the psychologic ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 47 Görüntülenme
Erişime Açık

Nationalism and national identity of western Ukraine in the post - Soviet era

Nowak, Agata

The research is designed to examine the essence and roots of Ukrainian nationalism of Western Ukraine, categories of identity regarding Ukrainians, and to present how modern Ukrainian national identity is constructed. The aim of the study is to understand within the broad context of nationalism the complexity of Ukrainian nationalism that does not fit the commonly used definition of a nation; common language, common religion, and common historical memory. The anthropological fieldwork is based on participant observation and in total 35 in-depth interviews which were conducted mainly in Lviv be ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 64 Görüntülenme
Erişime Açık

Financial performance measurement with cash flow ratios: a research and comparison on borsa istanbul (BIST) main metal industry and accomodation sector

Gürdal, Banu İpek

As soon as people start to earn the money that their labor deserves, they begin to control their cash inflows and outflows. This control is more important for businesses established for profit making. Businesses that want to control their cash flows in a more detailed and neat report form refer to the cash flow statement. Knowing cash flow is vital for businesses. It provides both the control of the cash flow within themselves and the opportunity to compare itself with other businesses that use different accounting methods. The success and sustainability of a business is evaluated by the measu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 73 Görüntülenme
Erişime Açık

Musical metaphors: Innate and objective

Yüksel, Hatice

As in the recent approach cognition is embodied and metaphor theory of meaning metaphoricity of music is a topic that is mostly studied in cognitive musicology and cognitive linguistics and should be studied from the perspective of cognitive scientists. Musicologists use metaphors to describe the musical system itself in the music theory, music psychologists also use metaphors to describe perceptual facts like a tone is higher as in it resonates somewhere higher in the body or conceptual as in the tone’s place in the musical spectrum. This conceptual part tells us that this kind of metaphor de ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 41 Görüntülenme
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Critical realism and socialist realism in cinema: the example of “Yol Ayrımı” movie

Katun, Sıdıka Seda

Realism in art, when associated with political economy and philosophy, is not a field that has received much academic study. A work of art necessarily reflects a particular ideology or a particular worldview and is therefore political. The motion picture also reflects a particular worldview and mainstream motion pictures are often shaped by the dominant ideology, which is the reality of an idealistic worldview. When the production phase of a movie, the director and the director's worldview, the script, the budget, the advertising relations, in other words the production relations, are evaluate ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 55 Görüntülenme
Erişime Açık

The stigma of the fallen woman in the novels of jude the obscure and Yeryüzünde Bir Melek

Emiroğlu, Ecem Başak

Regardless of the cultural differences, the 19th century Victorian England and Tanzimat Period in Ottoman Empire had similar expectations from women. The two novelists from these two countries, Thomas Hardy and Ahmet Mithat Efendi, had critical attitude towards such expectations. Thus they created socially unacceptable but acceptable for them heroines. Afterall, for some Sue Bridehead is Hardy’s main focus and similarly for Ahmet Mithat Raziye is still an angel. The reason why these two heroines are unacceptable for the society’s of their days is intriguing. Considering all these, the aim of t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 43 Görüntülenme
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Urban collective memory inside and outside social media: The case of Izmit historical Tekel building

Kuk, Şebnem

This research examines the relationship between the demolition of the Izmit Historical Tekel Building Wall, located in the center of Izmit and demolished on April 3, 2021, and its relationship with collective memory. The aim of the research is to understand how the Izmit Historical Tekel Building Wall has a place in online and offline collective memory, how the recent demolition of the wall is perceived by the residents of that neighborhood, and how it makes them feel. Within the scope of this purpose, the research will analyze how this demolition is received in the reader’s comments on the ne ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme
Erişime Açık

The reflections of privalization policies in Turkish newspapers: The case of Türk Telekom

Çakmak, Bekir

Basically, this study, which deals with the ideological construction process carried out to create a common sense against privatization policies by using media tools, consists of four parts. In this context, in the first part, the emergence of capitalism, which forms the basis of neoliberal ideology, which is the intellectual infrastructure of privatization policies, and its transformation in the historical process are mentioned. The second part of the study is organized under two main headings. Under the first heading, the emergence of the concept of ideology and the perspectives of scientist ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 22 Görüntülenme
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