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Erişime Açık

The effect of online Turkish shoppers’ perceptions on purchase intention in fashion industry

Ural, Tülin

Even though retail stayed almost the same in the last 20 years, the effect of digital tools and applications substantially altered how businesses operate and how consumers shop. When the pandemic increased the pace consumers adapted to changes, retail industry was already battling with the challenge to digitalize. This study is based on the adoption theories including the Theory of Reasoned Action and the Technology Acceptance Model to investigate the interrelationships between perceived website design, perceived privacy, perceived reliability, perceived customer service by the Turkish online ...Daha fazlası

Erişime Açık

Exhibition strategies of video works at Istanbul Biennials

The introduction of electronic image recording tools in the 1950s provided a unique structure that could affect the production processes of artists. At the beginning, video art was used by artists to criticize television and later on, artists developed new strategies using the possibilities of video from different disciplines and perspectives. Since 1960, artists have started to use video as a means of expression and video has spread rapidly. In Turkey, the spread of video art coincided with the 1990s, and the interest of artists in video art increased in the 2000s. The elements to be consider ...Daha fazlası

Erişime Açık

The influence of visual movement priming on novel and conventional metaphor comprehension: an eye-tracking study

Understanding metaphors is key to language processing. This research examined the influence of visual priming on action metaphor comprehension, addressing a critical gap in understanding cognitive mechanisms behind language comprehension. Based on the principles of embodied cognition, the research investigated how visual priming impacts comprehension of action metaphors, both novel and conventional, and literal action verbs. An experimental design was adopted, with eye-tracking technology used to capture eye movements as participants read metaphor-rich sentences. We executed a repeated measure ...Daha fazlası

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The mediating role of self-objectification, self-disgust, and selfcompassion in the relationship between sexual objectification and dissociation

In interpersonal interactions, women can be subjected to sexual objectification, discrimination, and sexual, verbal, or physical harassment. Sexual objectification experiences in everyday life have a hidden trauma function even though there is no overt trauma present. As women frequently encounter such experiences, psychological well-being is negatively affected, and some effects of trauma, such as dissociative experiences, are regularly observed. The purpose of this study was to examine the mediating roles of adult women’s experiences of self-objectification, self-disgust, and self-compassion ...Daha fazlası

Erişime Açık

Doğu sanatının Hint, Çin ve Japon sanatları üzerinden incelenmesi ve bu sanatların modern Avrupa sanatı üzerindeki etkileri

Bu tez çalışmasında, Batıda Modern Sanatın oluşum sürecinde Doğu kültürlerinin etkisi, özellikle Antik Hint, Çin ve Japon sanatları üzerinde durularak incelenmiştir. Doğu, tüm uygarlıklarını, sanat ve değerleriyle ele almak için oldukça derin ve kapsamlı bir konudur. Bu nedenle araştırma daha yakından bakılan Hint, Çin ve Japon uygarlıkları ile sınırlandırılmış; bu üç uygarlık tarihsel süreçleri içerisinde sanatlarının yanı sıra, sosyal, ekonomik, din ve inançları bakımından incelenirken, onlardan bağımsız düşünemeyeceğimiz Mısır ve İran uygarlıklarının sanatıyla Orta Asya Bozkır sanatına da d ...Daha fazlası

Erişime Açık

Factors that affect the intention to use e-learning sites: A study from the perspective of technology acceptance model

The internet is a major technological development changing our life. This study investigates students' intents to use of electronic learning (e-learning) platforms using Technology Acceptance Model, known as TAM. Our model consists seven variables mainly, technology related variables, instructor related factors, course related factors, perceived usefulness, known as PU, perceived ease of use, known as PEOU, enjoyment and intention to use. Data have been gathered through google forms. Likert type questionnaire and applied 209 adult students who are older than 20. Results shown that instructor a ...Daha fazlası

Erişime Açık

The role of news media in reproduction of urban space: Ideological presentation of news reports on Galataport Istanbul Project in Hürriyet and Sabah newspapers

Media is shaping the consciousness, ideas, emotions and even daily lives of individuals by presenting a certain framework of meaning to the society. The individuals evaluate the social events and facts within the framework of meaning that is provided by the media. This study is defending the opinion that the content and discourse that is produced in the urban transformation news reports by the journalist, as the organic intellectual, is legitimizing the capital-oriented transformation of the city and the relations of production are reproduced. Starting from the presupposition that reality that ...Daha fazlası

Erişime Açık

Customer reception of digitalization of retail services by financial institutions during covid-19 pandemic: the case of Turkey and Emea Region

Kaplancalı, Tevfik Uğur

The usage of the Internet in our daily life, the unstoppable development of technology and competition have made it necessary for financial institutions to work more technology oriented. Because banks have turned to digital banking applications. By using digital tools, people can to most of the things automated and faster that they have done manually in the past and ubiquitous mobile technologies introduced more opportunities for digital life style. In the context of COVID-19 consumers’ spending and banking preferences are rapidly evolving and retail banks face an urgent imperative to reshape ...Daha fazlası

Erişime Açık

Open banking as a new approach: A model proposal for Turkey

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

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Oryantalist resimde iç mekan “Mahrem”

Bu çalışma, oryantalist resim örnekleri arasında sıklıkla karşılaşılan mahrem alan çalışmalarının oryantalist resmi tanımlamada neden daha çok kullanıldığını keşfetmek için yapılmıştır. Öncelikle Batı dünyasındaki Oryantalizm kavramı incelenmiş ve bu kavramın çalışılmasında neden Doğu ve Doğu'ya özgü kavramlar ile sosyal, siyasal ve kültürel faktörlerin ilgi konusu olduğu incelenmiştir. Araştırma konusu genellikle sanat tarihinin bir parçası olan iç mekan resminin tanımı ve farklı dönemlerden örneklerle desteklenmiştir. Mahremiyet kavramının genel özellikleri ve resimdeki karşılığı da daha son ...Daha fazlası

Erişime Açık

Emile Zola’nın meyhane ve Samipaşazade Sezai’nin sergüzeşt romanlarında toplumsal eleştiri

Bu tezin amacı, Fransız edebiyatının önemli yazarlarından Emile Zola’nın Meyhane romanı ile Türk edebiyatının önemli yazarlarından Samipaşazade Sezai’nin Sergüzeşt romanını toplumsal eleştiri çerçevesinde karşılaştırmalı olarak incelemektir. Bu çalışmada, öncelikli olarak eleştirinin tanımı yapılmış ve tarihsel gelişiminden bahsedilmiştir. Daha sonra eleştiri türünün Türk ve Fransız edebiyatındaki yeri ve yansımaları incelenmiştir. Bu çalışmada Meyhane ve Sergüzeşt romanları üzerinden Fransız ve Osmanlı toplumlarında kadının konumu ele alınmıştır. Emile Zola ve Samipaşazade Sezai, farklı coğra ...Daha fazlası

Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Sağlık Özçam, Dilek

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

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