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Yayıncı : Yeditepe University ... ✕Yazar Departmanı : Yeditepe University ... ✕Erişim Hakkı : Open Access ✕Tam Metin : var ✕
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Erişime Açık

Gender representation in television advertising and stereotypes on women in advertisements

Üçkaleler, Beyza

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 93 Görüntülenme
Erişime Açık

Once and always: friendship, hauntology and madness in the secret history and if we were villains

Derman Alkanat, Eda

The present thesis aims to explore and compare the concepts of friendship, hauntology and madness in two significant novels of the Dark Academia genre: The Secret History by Donna Tartt and If We Were Villains by M.L Rio. In the examination of the selected novels, this thesis displays the disintegration of friendship in the face of a tragic event like murder. Murder, as the collective doing of the friends, starts to haunt every aspect of their lives and becomes the trigger for frenzy of behaviour with lethal consequences.Considering the significance of friendship in college years, analyzing th ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 73 Görüntülenme
Erişime Açık

Social mobility from city to province in new Turkish cinema

Çağlar, Çağla

This thesis deals with the reflection of the concept of social mobility from the city to the province in the movies produced between the years 1990 and 2000, when the New Turkish Cinema came to the fore in Turkey. Before 1990, the mobility from the countryside to the city was on the contrary, towards the countryside again. For this reason, the homeland of the New Turkish Cinema is the countryside. Especially after 1990, the increasing importance of the countryside in cinema means a mood for the characters rather than being a place. In a perspective stretching from the end of the 90s to the 200 ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 70 Görüntülenme
Erişime Açık

Looming cognitive style as a predictor of social anxiety

Akbay, Ayşenaz

Looming Cognitive Style (LCS) has been proposed as a cognitive vulnerability factor specific to anxiety. This study aims to investigate the predictive role of LCS on trait and state social anxiety. With this purpose, for social anxiety manipulation, 30 participants were asked to make a short presentation about themselves. This relationship of concern was aimed to be investigated by assessing LCS and social anxiety assessments taken prior to the presentation. In this regard, the Demographic Information Form, Liebowitz Social Anxiety Questionnaire, Looming Maladaptive Style Questionnaire-Revised ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 88 Görüntülenme
Erişime Açık

Comparison and future of mobile gaming platform with other platforms along with people’s gaming habits and predispositions

Tınç, Sertaç

Today, smartphones have become a necessity for everyone. It is used by people of all ages, regardless of whether they are children or the elderly. Therefore, it is more accessible than other gaming platforms. Mobile games have become a platform where people can spend time comfortably while having fun in daily life, and it has also become one of the most popular game platforms of our time This article consists of information about comparison of mobile game platform with other platforms and opinions about its future profile, as well as opinions formed by analyzing and evaluating data with quanti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 76 Görüntülenme
Erişime Açık

Racism among Iranian intellectuals (1925-1979)

Bioukvand Ghojehbiglou, Elshan

The works of contemporary Iranian intellectuals have been researched from many perspectives, but many of their thoughts have not been explored deeply, widely, and academically regarding the issue of racism. In this research, I used the qualitative content analysis method to examine the works of some prominent and contemporary Iranian intellectuals regarding having or not having racist elements in their writings published between 1925-1979. After methodically and analytically examining the works of contemporary Iranian intellectuals such as Ahmad Kasravi, Hasan Taqizadeh, Mohammad Ali Foroughi, ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 266 Görüntülenme
Erişime Açık

Weaponizing energy: Anthropological approach to future of war

Yanar, Banu

This thesis intends to offer an explanation to the evolution of war along technological developments mainly focusing in laser systems. The anthropological discussion of the study is based on Actor-Network Theory revealing the interaction among human and nonhuman participants of war network. Laser weapon systems are explained supported by the literature search, fieldwork, and interviews. The study seeks to demonstrate an alternative future perception of war with the integration of laser systems. The redefined character of war can be described as laser-integrated flexible network with human act ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 129 Görüntülenme
Erişime Açık

Auditory inattentional deafness investigated with eye tracking

Kaspar, Gizem Tanseli

This thesis will examine auditory selective attention and inattentional deafness with an eyetracking approach. Some studies show that if a change happens between two modalities, like a visual task with an audio change or an audio task with a visual change, the inattentional blindness and inattentional deafness could be decreased with the help of the changes in multimodal conditions. The current experiment aims to take the first step and expand the understanding of the effects of multimodal changes on inattentional deafness. The main aim of this thesis is whether the type of environmental soun ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 49 Görüntülenme
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The reproduction of the self-made man myth through Netflix : a comparative analysis on Netflix's original series

Benli, İpek Beril

Netflix is currently the subject of various academic discussions in addition to its widespread commercial success over the last two decades. This study seeks to make a contribution to the academic literature by examining whether Netflix, an American media and entertainment company, truly "thinks local and acts global" in accordance with its motto or instead promotes the myth of the self-made man, one of America's founding myths, and, thus, reproduces capitalist hegemony. By examining Netflix’s three original teen series created in three distinct nations, Sex Education, Elite, and Aşk 101, this ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 63 Görüntülenme
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The influence of community size on constituent order: A comparison between emerging and conventionalized sign languages

Ticau, Valeria

The current study examines the effect of community size on constituent order by comparing conventionalized sign languages (TID and LIBRAS) and emerging sing languages (CTSL and CENA) from two different countries. When the relevant literature is examined, it is observed that languages that emerge in communities with larger populations tend to have a more uniform structure, while languages that emerge in smaller and closed-knitcommunities exhibit greater diversity regarding their constituent order. Data was collected through an elicitation task comprised of 30 short video clips containing senten ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 86 Görüntülenme
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Analyzing baksı museum through the search for the center in today’s art

Özgüz Çelik, Ebru

This thesis is based on the understanding of center in art; examines the displacement of the dominant forces of art along with economic, political or social changes and the reasons for this change. By examining this change from the Renaissance period to the present day, by tracing the similarities and contrasts in the past and present, through the conditions that led to the formation of these centers, their artistic production and consumption between these periods and today, the circulation of artistic productions in the world, museology, and collections, we answer the question of whether we c ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 78 Görüntülenme
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The effects of climate change on financial markets

Günışık, Gündüz Can

There is a critical relationship between climate change and financial markets. In this study, temperature change values are used to examine the impact of climate change on agriculture, banking, investment, and insurance sectors. The study determines the relationship between temperature changes and agriculture, banking, investment, and insurance indices in BIST by regression analysis. The results show that climate change has different impacts on different sectors. While the agricultural sector is more sensitive to temperature changes, its impact on the bankingand investment sectors may be more ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 85 Görüntülenme
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