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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

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An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

This qualitative study aims to explore the status of women in Circassian Culture through the lens of Feminist Anthropology. Soğucak village, one of the Circassian villages in Yalova, was chosen as a sample in the research. The research is prepared using qualitative research techniques, participant observation, and in-depth interviews. The field interview was conducted between 17 December 2022 and 16 July 2023 with 25 female and nine male participants. Participants are determined by the snowball sampling technique. As a result of the study, it is revealed that housework, especially cooking, and ...Daha fazlası

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Attitudes towards emotional abuse in romantic relationships from a gender perspective

Sunay, Uhde Serenay

Emotional abuse is one of the most challenging forms of violence to define, and many individuals often unknowingly experience emotional abuse. Existing literature has found that individuals who have experienced psychological abuse tend to suffer from depression, low self-esteem, a decreased sense of autonomy, fear, and an increased risk of suicide. Studies on emotional abuse between partners in romantic relationships are limited. In this study, the attitudes of Turkish university students and individuals with university degrees or above towards emotional abuse were investigated. Gender differe ...Daha fazlası

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II. Meşrutiyet döneminde gayrimüslim kadınların ihtidalarına örnekler

Sarçın, Simge

Osmanlı Devleti tarih boyunca İslam dininin “Dinde zorlama yoktur!” emrine uyarak gayrimüslimlerin dini hürriyetine saygı duymuştur. Padişahlar yayınladıkları fermanlarda zimmilerin ibadetlerini rahatça yapması ve dini mekanlarına dokunulmasının yasaklanması gibi çeşitli kararlar alarak haklarını korumuştur. Özellikle Osmanlı’nın son dönemlerinde Müslüman olan gayrimüslimlerle ile ilgili yapılan çalışmalara bakıldığında kendi dinini terk ederek ihtida eden kişi sayısının aslında çok da fazla olmadığı görülmektedir. Bu durum zimmilere Müslüman olmaları için herhangi bir baskı yapılmadığının bir ...Daha fazlası

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The role of self disgust in the relationship between childhood trauma and dissociation

Aydoğan, Ece Gül

In this study, it was aimed to examine the mediating role of self-disgust in the relationship between childhood traumas and dissociation in adults. 376 participants between the ages of 21-50 participated in the study. “Sociodemographic Information Form”, Childhood Mental Trauma Scale 33-item Form, Dissociation Scale and Self-Disgust Scale were used on the participants. In the study, Pearson Correlation was applied to examine the relationship between childhood traumas, dissociation, and self-disgust. Mediator role analysis was conducted to examine the mediating role of self-disgust in the effec ...Daha fazlası

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Determinants of environmental quality in Turkey on the regional basis

Çakmur, Osman Altuğ

This study explores the intricate relationship between economic growth and environmental sustainability, emphasizing the indispensable role of the environment in sustaining economic activities in Turkey. Central to the investigation is the Environmental Kuznets Curve (EKC) hypothesis, which posits an inverse U-shaped relationship between per capita income and environmental degradation. The study extends its focus to the Turkish context, bridging theory with empirical evidence and emphasizing the unique dynamics of the nation's international trade relations. Empirical results highlight the phen ...Daha fazlası

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20. Yüzyılda resim sanatında çocuksuluk kavramı

Benli, Selma

Bu çalışma, sanat alanında 20. yüzyılda görülebilen, çocuk resimlerine özgü yanlarıyla, “çocuksu” diyebileceğimiz eserlerin incelenmesini ve aralarındaki ilişkiyi anlamaya yöneliktir. Bu ilginin nedenini ve eserlerde nasıl görünürlük kazandığını anlamak bu tezin amacıdır. Modern Sanatın gelişmesi ile bu kavramı çalışmalarında kullanan sanatçılar “çocuksuluk” kavramını hem araştırmış hem de çalışmalarında uygulamışlardır. Çocuksuluk kavramının biçimsel, kavramsal ve sezgisel yönleri ayrı ayrı belirlenip genel bir çerçeve içerisinde ilişkilendirilmiştir. Bu kavramlarla ilgili tarzı olan ressamla ...Daha fazlası

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The communication dimension of art: Reflections of curatorship in Turkey

Erdoğdu, Handan

This research, centered on the field of communication, aims to examine the communication dimension of art and the reflections of curatorial practices in Turkey within the framework of the significant intellectual approaches of the time, namely the Frankfurt School - Critical Theory, focusing on Adorno's "negative dialectics" and Benjamin's concepts of "aura" and "mechanical reproduction." Tracing the development of curatorial phenomena upon this theoretical foundation within the historical journey of art, the study opens a discussion on its roles in the field of communication today. It seeks t ...Daha fazlası

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Effect of artificial intelligence in social media content creation

Zapen, Sufian Bassam Mohammad

The main purpose of this thesis is to develop a deeper understanding and to gain deeper knowledge about the role of artificial intelligence in social media content creation. In order to make it precise, we have formulated two underlying questions: How much creativity does artificial intelligence really possess? And what is the role of artificial intelligence in content creation? For these questions we have chosen online questionnaire for data collection. Data were gathered from respondents from different countries between November 9, 2022, and October 3, 2023. We have used descriptive and infe ...Daha fazlası

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The effect of supply chain agility and supply chain resilience on firm performance: A Study of the Marmara organized industrial zones

Gökhan, Esra Nur

Today, supply chain agility and supply chain resilience are two important concepts that companies try to invest in with their existing resources. In the rapidly changing and complex global world, the survival of companies and the ability to cope with their competitors resiliently depend on using their resources most efficiently. In addition, if these companies integrate digital technologies into their operations so they can quickly respond to customer expectations and increase the satisfaction of their customers who play a key role today. The first aim of this study is to investigate the effec ...Daha fazlası

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Tezer Özlü’nün yaşamın ucuna yolculuk ile Virginia Woolf’un Orlando eserlerinde yolculuk ve kadın

Çolak, Şeyma Ece

Bu tezde, Türk ve İngiliz Edebiyatlarında, 20. yüzyılda yaşamış iki kadın yazar olan Tezer Özlü ve Virginia Woolf’un modernizmin etkisinde ortaya çıkardıkları eserleri, akımın ve yaşadıkları dönemlerin onlarda bıraktıkları buhranları ve kendi içsel yolculukları ele alınmış ve feminist kuram çerçevesinde mukayese edilmiştir. Birbirine yapısal ve fikirsel olarak benzeyen Yaşamın Ucuna Yolculuk ve Orlando1 eserleri, yolculuk ve kadın temaları üzerinden, ortak ve farklı yönleriyle incelenecektir. Yazarların kendi hayatlarından, benliklerinden ilham alarak, kendi yolculuklarını dâhil ettikleri eser ...Daha fazlası

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Musical metaphors: Innate and objective

Yüksel, Hatice

As in the recent approach cognition is embodied and metaphor theory of meaning metaphoricity of music is a topic that is mostly studied in cognitive musicology and cognitive linguistics and should be studied from the perspective of cognitive scientists. Musicologists use metaphors to describe the musical system itself in the music theory, music psychologists also use metaphors to describe perceptual facts like a tone is higher as in it resonates somewhere higher in the body or conceptual as in the tone’s place in the musical spectrum. This conceptual part tells us that this kind of metaphor de ...Daha fazlası

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